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	<title><![CDATA[aarp and marketing Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/aarp+and+marketing.html?i=15]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to aarp and marketing]]></description>
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		<title><![CDATA[Facebook's Faces Head Toward the AARP Zone]]></title>
		<link><![CDATA[http://industry.bnet.com/media/1000799/facebooks-faces-head-toward-the-aarp-zone/]]></link>
		<description><![CDATA[This headline should jump out at anyone who still thinks Facebook is for people decades away from havingÂ  crow's feet: "Women Over Age 55 Fastest-Growing Group On Facebook." That Mediapost story went up early this morning, and though the 717,000 55-plus women that make up this growing group still represent...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
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		<pubDate>Tue, 03 Feb 2009 08:50:49 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/aarp.html"><![CDATA[AARP]]></category>
		<category domain="http://resources.bnet.com/topic/facebook.html"><![CDATA[Facebook]]></category>
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		<category domain="http://resources.bnet.com/topic/online+communications.html"><![CDATA[Online Communications]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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		<category domain="http://resources.bnet.com/topic/catharine+p.+taylor.html"><![CDATA[Catharine P. Taylor]]></category>
		<category domain="http://resources.bnet.com/topic/catharine+p.+taylor.html"><![CDATA[Catharine P. Taylor]]></category>
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		<title><![CDATA[Five key elements of a successful direct marketing campaign]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb3147/is_5_46/ai_n29447363]]></link>
		<description><![CDATA[As most people know, the American Association for Retired People AARP is a positive advocacy organization for people age 50 and over. So if you receive a direct mail letter from the AARP asking you to join their selective yet beneficial club, you most likely will give the letter its...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Sun, 01 Jun 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/aarp.html"><![CDATA[AARP]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[SALES]]></category>
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	<item>
		<title><![CDATA[Ad agency with focus on over-50s opens in U.K. As Madonna, Prince hit Decade Six, TGI50 aims to celebrate midlifers.(News)(advertising)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200805/ai_n25584586]]></link>
		<description><![CDATA[Byline: EMMA HALL    This year madonna, Prince, Sharon Stone, Michelle Pfeiffer, Gary  Oldman, Jamie Lee Curtis and Tim Burton all turn 50, and U.K. adman  Robert Campbell hopes those landmark birthdays will help force  marketers-and society as a whole-to redefine attitudes toward this age...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 12 May 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/aarp.html"><![CDATA[AARP]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
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		<category domain="http://resources.bnet.com/topic/campbell.html"><![CDATA[Campbell]]></category>
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		<category domain="http://resources.bnet.com/topic/u.k..html"><![CDATA[U.K.]]></category>
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		<title><![CDATA[State Budget Creates Rx Discount Card and New Assistance for Family Caregivers]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5554/is_200804/ai_n25311915]]></link>
		<description><![CDATA[To: STATE EDITORS Contact: Kristin Legere, +1-518-447-6723, or Bill Ferris, +1-518- 447-6712, both of the AARP Albany Office  Statement by Luci de Haan, AARP Acting State Director ALBANY, N.Y., April 1, 2008 /PRNewswire-USNewswire/ -- AARP is very pleased with several new initiatives adopted in New Yorks state budget that...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 01 Apr 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/aarp.html"><![CDATA[AARP]]></category>
		<category domain="http://resources.bnet.com/topic/benefits.html"><![CDATA[Benefits]]></category>
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		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[FINANCE]]></category>
		<category domain="http://resources.bnet.com/topic/healthcare.html"><![CDATA[HEALTHCARE]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/software.html"><![CDATA[SOFTWARE]]></category>
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	<item>
		<title><![CDATA[Credit Reporting Agencies Make It Easier to Freeze ID Thieves]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5554/is_200803/ai_n25310984]]></link>
		<description><![CDATA[To: STATE EDITORS Contact: David Irwin, +1-312-458-3621, or Gerardo Cardenas, +1- 312-458-3609, both of AARP Illinois  AARP Illinois Commends Equifax, Experian & TransUnion for Efforts to Educate Consumers on Tool to Protect Identity CHICAGO, March 24 /PRNewswire-USNewswire/ -- In the latest blow to would-be identity thieves, all three major...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 24 Mar 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/aarp.html"><![CDATA[AARP]]></category>
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	<item>
		<title><![CDATA[Travel Guru Peter Greenberg Signs on as AARP Travel Editor at Large]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5554/is_200803/ai_n25310792]]></link>
		<description><![CDATA[To: TRAVEL EDITORS Contact: Michelle Alvarez of AARP, +1-202-434-2560  WASHINGTON,March 20 /PRNewswire-USNewswire/ -- AARP, the largest membership organization for people 50+, today announced that renowned travel expert Peter Greenberg has signed on to become AARPs new travel editor at large. In addition to his current duties as the Travel...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 20 Mar 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/aarp.html"><![CDATA[AARP]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[INTERNET]]></category>
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		<title><![CDATA[Long Islanders Take Unhealthy Measures to Afford Their Prescriptions]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5554/is_200803/ai_n25310755]]></link>
		<description><![CDATA[To: POLITICAL EDITORS Contact: Kristin Legere, +1-518-447-6723, or Bill Ferris, +1-518- 447-6712, both of AARP New York  State Budget, due April 1, Holds Remedy for Long Islanders NEW YORK, March 19 /PRNewswire-USNewswire/ -- A Stony Brook University Center for Survey Research poll conducted this past month reveals that Long...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 19 Mar 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/aarp.html"><![CDATA[AARP]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
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	<item>
		<title><![CDATA[Home Instead Senior Care]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5248/is_10_25/ai_n29418723]]></link>
		<description><![CDATA[Home Instead Senior Care, a local franchise serving North Little Rock and Searcy, has joined AARP's National Employer Team a network that connects workers 50 and older with employment opportunities. AARP's Web site, www.aarp.org/ employerteam, provides information on the employers and the positions they've posted on their Web sites, along...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 10 Mar 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/aarp.html"><![CDATA[AARP]]></category>
		<category domain="http://resources.bnet.com/topic/career.html"><![CDATA[CAREER]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[INTERNET]]></category>
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		<title><![CDATA[Estella Hyde Named Volunteer President of AARP Pennsylvania]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5554/is_200803/ai_n25309205]]></link>
		<description><![CDATA[To: STATE EDITORS Contact: Steve Gardner, Associate State Director for Communications of AARP Pennsylvania, +1-717-237-6481  HARRISBURG, Pa., March 5 /PRNewswire-USNewswire/ --AARP Pennsylvania today announced the appointment of Estella Hyde to the position of State President, the highest-ranking volunteer position among AARPs 1.9 million Pennsylvania members. Hyde, a resident of...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 05 Mar 2008 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/aarp.html"><![CDATA[AARP]]></category>
		<category domain="http://resources.bnet.com/topic/benefits.html"><![CDATA[Benefits]]></category>
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		<title><![CDATA[With IRA Season Upon Us, Nationwide Survey Finds Public Knowledge -- Like Participation Rates -- Falls Short]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5554/is_200803/ai_n25309210]]></link>
		<description><![CDATA[To: NATIONAL EDITORS Contact: Anthony Deluise of AARP, +1-202-434-2539, adeluise@aarp.org; or Rob Densen, +1-212-358-8515 x1, rdensen@tillerllc.com, or Heather Emerson, +1-212-358-8515 x4, hemerson@tillerllc.com, both for AARP  While Most Believe IRAs are Worthwhile, Uncertainty Reigns: -- 44% of Americans -- and Half of Those 18 to 49 -- Say They Dont...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 05 Mar 2008 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/aarp.html"><![CDATA[AARP]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[FINANCE]]></category>
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