BNET Industries

Abacus Alliance

is in the Business Services Industry

Last Fiscal Year Sales:$75.0M
  • Private
  • US
Dow Jones Description

Innovation, passion, leadership that early formula for success continues to pay dividends for us, and more importantly, for our customers. The never-ending drive to improve our solutions and capitalize on emerging technologies and creative new strategies makes us one of the most innovative companies in the industry. Our vision for intelligent marketing has made us a respected leader. And our passion for the success of our customers keeps us focused on what truly matters. In 1990, Abacus revolutionized the direct marketing industry by introducing the first cooperative database for catalog marketers. It was an innovative approach to creating prospect lists that changed how marketers of all types and sizes use data, and it transformed the direct marketing industry forever. Abacus has continued to answer the call from marketers who need a reliable source for marketing data and the expertise to use data more effectively. Leading direct marketers from virtually every category trust Abacus with their customer data and rely on Abacus for sharper insight into buyer behavior, sound marketing strategy, and strong bottom-line results.

Chief Executive Officer
Brian Rainey
Number of Employees 374
Contact Information

2550 Crescent Dr

Lafayette, Colorado 80026

www.abacus-us.c...

1 303 410 5100

NAICS Code Marketing Consulting Services: 541613

News & Analysis

abacus alliance - All News and Analysis

  • DoubleClick

    - 1999-06-21

    * Ad network DoubleClick, New York, and database marketing company Abacus Direct, Broomfield, Colo., signed a definitive merger agreement in a $1 billion stock-for-stock transaction. Abacus Direct manages the Abacus Alliance, a membership database of consumer catalog buying behavior used for target marketing.

    Tags: Abacus Alliance

  • Abacus Direct Reports Record 4th Quarter & Year-End Results; 1998 Revenues & Net Income Up 52%

    - 1999-02-03

    WESTMINSTER, Colo.--BUSINESS WIRE--Feb. 3, 1999--Abacus Direct Corporation (NASDAQ: ABDR) today announced record revenues and earnings for the fourth quarter and for the year ended December 31, 1998. Revenues for the fourth quarter were $12.5 million, a 44% increase over revenues of $8.7 million for the same period a year...

    Tags: Abacus Alliance

Decision Makers

Name (plus bio) Position
Brian Rainey Chief Executive Officer
ARLENE LACHARITE Senior Vice President of Technology and CIO
Bob Fetter Senior Vice President, Data Management Services
CASEY CAREY Senior Vice President, Alliance Data Services
SHELLY VOECKS Vice President Human Resources
Sherri Hammons Vice President Data Performance
Chris McDonald Executive Vice President and General Manager, North America
BRYAN MYERS
DAVID DEMARSH
KEVIN MCMAHON
PAUL IMBIEROWICZ

Organization Position Status
Abacus Corporation CEO Current
Abacus Alliance Chief Executive Officer Current
Epsilon Services President, Epsilon Targeting Current
Abacus Corporation President Current
Bigfoot Interactive, Inc. President, Retail Solutions Current
DoubleClick Inc. President Former
Sharper Image Corporation Director of Marketing Former
Sara Lee Corporation List Developer Manager Former

Organization Position Status
Abacus Alliance Senior Vice President of Technology and CIO Current
Requisite Technology Inc. Vice President of Technology Former
Digital Equipment Corporation Former
Wellesley College B.A. in Mathematics Former

As Senior Vice President of Data Management Services, Bob Fetter leads the efforts around Abacus' data management offerings including dbEDGE, ClearEDGE and ChannelView , as well as drives the development of the company's complete portfolio of data management solutions. Fetter has nearly 20 years experience in database marketing, helping design over 150 databases for major business-to-consumer and business-to-business companies. Also well versed in multi-channel campaign management, he helped design and build next generation campaign management systems for retail, catalog, financial and insurance companies. Other accomplishments include developing online channel strategies, including email, search and affiliate, for multichannel merchants. He also has served at EDS and as the CMO for ClientLogic, a top five global Business Process Outsourcing provider.

Organization Position Status
Abacus Technology Corp. Senior Vice President, Data Management Services Current
Abacus Alliance Senior Vice President, Data Management Services Current
Sitel Corporation Cmo Former

Organization Position Status
Abacus Alliance Senior Vice President, Alliance Data Services Current
Abacus Corporation Vice President of Marketing Former
CRM Solutions, Inc. Senior Director Former
University of Phoenix, Inc. member Former
Regis University B.S.E.E. Former

Organization Position Status
Abacus Alliance Vice President Human Resources Current
Blue Dot Inc. Vice President, Human Resources Former
Abacus Corporation Director, Human Resources Former
Creighton University J.D. Former
Clemson University B.S. Former

As Vice President Data Performance, Sherri Hammons focuses on the integrity of Abacus' data assets and ways to improve performance for Abacus clients. Hammons also leads Abacus' Operational Excellence efforts to drive greater efficiencies across Abacus' business operations. Previously, Hammons served as Technical Director responsible for the software applications that process data on the Abacus Alliance. Prior to joining Abacus, Hammons was a software engineer for a direct marketing service bureau and oversaw multi-channel marketing databases development.

Organization Position Status
Abacus Technology Corp. Vice President Data Performance Current
Abacus Alliance Vice President Data Performance Current
Abacus Corporation Vice President Former
Abacus Corporation Technical Director Former

Organization Position Status
Pluris Inc President Current
Arm Capital Advisors, Inc Executive Vice President of Abacus Current
Abacus Alliance Executive Vice President and General Manager, North America Current
Abacus Technology Corp. Executive Vice President Current
Abacus Corporation Executive Vice President Current
Arm Capital Advisors, Inc Board of Directors Current
Mbs Insight CEO Former
Mbs Insight President Former
TeleTech Holdings, Inc. Senior Vice President of Corporate Development Former
Abacus Corporation General Manager of North America Operations Former
JADE Marketing Former
University of Colorado B.A. in History Former

Bryan Myers serves as the Vice President and Deputy General Counsel for Abacus. He manages the provision of all legal services to Abacus, both domestic and international, and also provides counsel for Abacus' business operations and privacy efforts. Prior to joining Epsilon Data Management, LLC, Myers acted as corporate counsel to TVG Network, a subsidiary of Gemstar-TV Guide, Inc, providing a wide range of legal services and business counseling in support of TVG's domestic and international technology-based operations. Myers also served two years as an associate at Holme Roberts & Owen in Denver and two additional years as an associate at Ballard Spahr Andrews and Ingersoll in Washington, D.C. Myers practiced in real estate finance and development, commercial finance, and corporate transactions. Currently, Myers is the President of the Boulder Day Nursery Association (a non-profit whose mission is the provision of child care for children of limited-resource families in the greater Boulder community), and the immediate past Chair of the Colorado Bar Association's Technology Law and Policy Section. Myers was previously the Chairperson of the Licensing Authority of Louisville, Colorado. Myers holds a J.D., cum laude, from the Georgetown University Law Center and a B.S.B.A, cum laude, in finance from Georgetown University.

Organization Position Status
Abacus Alliance Current
Ballard Spahr Andrews & Ingersoll, LLP associate Former
Holme Roberts & Owen Llp Associate Former
Epsilon Former
Georgetown University Law Center J.D. Former
Georgetown University B.S.B.A Former

Organization Position Status
I-Behavior, Inc. Senior Vice President, Chief Operations Officer Current
Abacus Alliance Current
Fiserv, Inc. Assistant Vice President of Product Delivery Former
Abacus Corporation Vice President of Production Operations Former
Stetson University B.S. in computer science Former

Organization Position Status
Abacus Alliance Current
Artemis International Solutions Corporation Former
Abacus Corporation Former
Lockheed Martin Corporation Former
Manchester University B.A. Former

Paul Imbierowicz is the Vice President of Market Strategy at Abacus and is responsible for analyzing and understanding the needs of multi-channel merchants and developing service and product strategies to address the evolving requirements of the market. Imbierowicz joined Abacus in 1997 as Vice President for Abacus Direct Retail Services. In that role, he managed the development of the modeling techniques and analytical capabilities to support specific retail target marketing strategies designed to measurably increase members' sales and profits. He was then Vice President of Product Management where he was responsible for the development and management of Abacus products, including ChannelView , the Abacus Alliances and Abacus' Data Management Solutions. From 1988 to 1997, Imbierowicz served in various marketing and circulation capacities at The Orvis Co., Inc., most recently as Director of Marketing. His responsibilities included database management, new customer acquisition, print and paper negotiation and procurement, circulation strategy, and spin-off development. He also held P&L responsibilities for the company's U.K. division. Prior to that, he served as Marketing Circulation Manager for Gardener's Supply Company. Imbierowicz earned a B.S. in Marketing from Keene State College, New Hampshire.

Organization Position Status
Multichannel Merchant Vice President, Market Strategy Current
Abacus Alliance Current
Abacus Corporation Vice President of Product Management Former
The Orvis Company, Inc. Director of Marketing Former
Gardener's Supply Company Circulation Manager Former
Keene State College B.S. In Marketing Former
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