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- Super Bowl gets supersized production: new HD technology hits the big stage on ABC.(SPECIAL REPORT: SPORTS TECH)
- Super Bowl XL should be a technical production worthy of its lofty Roman initials. ABC will bring a large-scale IHDTV production system to Detroit for the Feb. 5 contest between the Pittsburgh Steelers and the Seattle Seahawks. Although ABC h ...
- Research articles 2006-01-30
- Game is good for ABC, advertisers: but could the super bowl have been used smarter for program promotion? (TV Buyer).(while ABC generated strong ratings for the Super Bowl, some question how it promoted its schedule)
- All things considered, say media executives, both ABC and its ad clients got good results from the Super Bowl, a one-sided affair that managed to hold its audience anyway probably because the winning Tampa Bay Buccaneers were underdogs going in. Bu All things considered,...
- Research articles 2003-02-03
- ABC EYES $2 MILLION PER SUPER BOWL :30.
- [New York] ABC is considering charging $2 million for a 30-second spot on the Super Bowl, set for Jan. 30, 2000, in Atlanta. That's up 25% from the average $1.6 million marketers paid per :30 for this year's big game on Fox. Anheuser-Busch, forced in [New...
- Research articles 1999-04-19
- Sales. (Hot Spots).(ABC's Super Bowl)(Anheuser-Busch)(Brief Article)
- ABC's Super Bowl coverage on Jan. 26 is nearly sold out at prices in the $2 million to $2.2 million range, industry sources say. That's up from $1.9 million per 30-second spot last January. ANHEUSER-BUSCH, which has had the beer exclusive on the ev ...
- Research articles 2002-12-09
- Super bowl runneth over. (Advertising).(Brief Article)
- Stephen McClellan Spots in next January's Super Bowl are selling out at a record pace, and for record dollars. Roughly three-quarters of the ads in the ABC game are spoken for. Sources say it will be 80% sold by July 4, ...
- Research articles 2002-06-24
- Successive HD Sundays.
- ABC plans high-def broadcasts of Super Bowl, NHL all-star game, keeps Panasonic truck on the move ABC is planning two high-profile, high-definition sports broadcasts in a row--the Super Bowl on Jan. 30 and the National Hockey League all-star ...
- Research articles 2000-01-24
- ABC sports turns to an old friend: familiar HD truck from years past is back for Super Bowl coverage.(high definition)
- There will no doubt be at least one Super Bowl commercial that will look to exploit the sentimentality attached to watching a reunion: a young boy with a lost puppy, a soldier returning home, and almost surely a man reunited with a beer. That last ...
- Research articles 2003-01-20
- Picture's becoming clear: HDTV peace wearing thin.(broadcasters claim that cable operators blocked consumer access to the Super Bowl in HDTV)
- Broadcasters cried foul last week, accusing cable operators of blocking consumer access to Super Bowl XXXVII in HDTV. But after reviewing the play, Federal Communications Commission chairman Michael Powell declined to call a penalty. Powell - Broadcasters cried...
- Research articles 2003-02-03
- Super Bowl to Bring Ad Revenues to Chattanooga, Tenn., ABC Affiliate.(Knight Ridder/Tribune Business News)
- Jan. 27--The Tennessee Titans and the St. Louis Rams won't be the only ones trying to score big in Sunday's Super Bowl. Jan. 27--The Tennessee Titans and the St. Louis Rams won't be the only ones trying to score big in Sunday's Super Bowl.
- Research articles 2000-01-30
Additional Resources
- Anheuser-Busch Eclipses All Advertisers with 10 Spots on ABC's Super Bowl Telecast
- After dominating the 1999 Super Bowl advertising game, Anheuser-Busch returns as the event's premier advertiser and exclusive beer category sponsor with a five minutes (10 spots) of commercial time during ABC's telecast of Super Bowl XXXIV, January 30, 2000. "In terms of audience reach, the Super Bowl is the greatest...
- Research articles 1970-01-01
- ABC Heads for Sweeps Title.(American Broadcasting Companies Inc.)
- By Jim Benson Third-place Fox eyes bigger prize At the end of the February sweeps Wednesday, ABC's Super Bowl coverage and aggressive original programming strategy to counter NBC's Olympics should allow it to win in adults...
- Research articles 2006-02-27
- Football's a hit for NBC.(National Football League's sports broadcastings brings audiences to National Broadcasting Company Inc.)(television audience ratings)
- NBC, which has experienced its share of fumbles in recent years, welcomed back the National Football League with open arms Sunday. Evening's primetime Hall of Fame contest between the Oakland Raiders and Philadelphia Eagles was the top-rated program for the week ...
- Research articles 2006-08-09
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