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- Case Study Kraft Food
- This case study is about Kraft Foods' which wanted to develop an in-store merchandising strategy that would help them increase penetration of its key brands among U.S. Hispanics in a way that retailers would be excited and accepting of the program and which would ultimately move product off...
- Case studies 2001-01-01
- Universal studios television USA cable networks
- The Latin American group at USA Network in Miami was having trouble capturing viewers within the adult, 18-35 age-range and this was challenging their sales efforts in Mexico, Chile, Argentina and Brazil. Initially, the USA Network marketing team asked us to help them generate positioning and concept statements that could...
- Case studies 2001-01-01
- Coca cola Retailing Research Coucil
- This case study discuss the process provided About Marketing Solutions that gathered and analyzed an extensive amount of consumer research that explores food culture, shopping habits, meal preparation and overall attitudes about supermarket shopping. Interviews with top national and multinational ethnic marketers on the manufacturing side as well as...
- Case studies 2001-01-01
- Case Study : La Opinion
- Case Study about La Opinión which is the largest Spanish-language daily in the U.S. After several years of steady circulation growth, readership began to decline. The marketing department was searching for untapped opportunities that could help the paper regain its circulation and distribution momentum. We analyzed dozens of readership...
- Case studies 2001-01-01
Additional Resources
- Media Marketing Solutions -MMS- Wins Helzberg Diamonds Business
- NEW YORK -- Media Marketing Solutions MMS, a leading integrated communications agency and part of WPP's media investment management company GroupM, is proud to announce that it has been chosen by Helzberg Diamonds to handle the media planning and buying, in addition to its current Public Relations assignment, for this...
- Research articles 2005-03-14
- Rate Your Marketing Team!
- Rate Your Marketing Team!Rate your marketing team.I sold for 25 years b4 taking over marketing. Low cost and effective don't necessarily go together. Today's best leads are generated via personalized promotions such as PURL's, email and direct mail. They aren't inexpensive but they do get results at...
- Discussion threads 2008-05-15
- Marketing versus Sales
- Marketing versus Sales.. eeerrhhI think you've stated some good points.The logic way: First Marketing, then Sales. Like first chicken, then egg eerrhh. There's no sales approach without marketing preparation. Remember guys, the 5 P's or more of Marketing ... you sales guys and the communication geeks are both under the...
- Discussion threads 2007-05-11
- Investigating Mobile Marketing
- Mobile marketing, which refers to marketing on a mobile device like a cell phone, allows you to target prospects anytime, anywhere. Assuming that mobile devices are always on and connected, they're always available as communications media. This means you can access customers and prospects when they are at home, at...
- Articles 2007-11-19
- Dow Jones Integrated Solutions Announces Launch of Cross-Media Campaign for CIGNA Corporation; CIGNA Renews for 2004-2005 With an Educational Campaign About Health-Care Benefits After the Company Achieved Positive Results From Its 2003 Campaign
- NEW YORK -- Dow Jones Integrated Solutions, a group within Dow Jones & Company (NYSE: DJ) that offers customized integrated marketing solutions, today announced that CIGNA Corporation (NYSE: CI) has renewed its cross-media marketing campaign, which launches today.
- Research articles 2004-10-25
- -ORACLE: Oracle teams with marketing leaders Peppers and Rogers.
- M2 PRESSWIRE-30 October 1998-ORACLE: Oracle teams with marketing leaders Peppers and Rogers C1994-98 M2 COMMUNICATIONS LTD RDATE:301098 -- Oracle and Peppers and Rogers to collaborate in deploying 1to1 Marketing Solutions to the Utilities industry Oracle has announced that it...
- Research articles 1998-10-30
- BlueHornet Networks Management to Speak at San Diego Direct Marketing Association Event
- MINNEAPOLIS -- BlueHornet Networks, Inc., a leading provider of e-mail marketing solutions and subsidiary of Digital River, Inc. (NASDAQ:DRIV), today announced that BlueHornet is presenting at the San Diego Direct Marketing Association's upcoming February event in La Jolla, Calif. BlueHornet, a San Diego-based company, will speak about how companies can...
- Research articles 2007-02-12
- ExactTarget Arms Email Marketers With "Ten Things Your C-Suite Must Know About Email Now"
- Executive Alert Whitepaper Identifies C-level Education as the Key to Email Marketing Success in a Down Economy INDIANAPOLIS -- ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions, announced today the release of a new whitepaper, No Executive Left Behind: Ten Things Your C-Suite Must Know About...
- Research articles 2008-11-20
- Fireclick Introduces Advanced Web Analytics Warehouse Suite; Enhances Functionality and Offers Bid Management and E-Mail Marketing Solutions
- MINNEAPOLIS -- Fireclick, Inc., a leading provider of Web analytics solutions and subsidiary of Digital River, Inc. (NASDAQ:DRIV), today announced enhancements to its data warehouse suite. The newly updated suite and hosted application service - now called the FireclickR Advanced Warehouse Suite - caters to online businesses that are interested...
- Research articles 2006-04-20
- Mashable's Weekly Guide to Social Media Conferences and Events
- It's a brand new week, which means it's time for Mashable's guide to upcoming social media and web events, parties, and conferences. For more upcoming event listings, check out Mashable's Events section . Is your event not on this list? Contact us at least one month...
- News items 2009-10-19
- Mashable's Weekly Guide to Events in Social Media
- It's a brand new week, which means it's time for Mashable's guide to upcoming social media and web events, parties, and conferences. For more upcoming event listings, check out Mashable's Events section . Is your event not on this list? Contact us at least one month...
- News items 2009-10-26
- Mashable's Weekly Conference Guide to Everything Social Media
- It's a brand new week, which means it's time for Mashable's guide to upcoming social media and web events, parties, and conferences. For more upcoming event listings, check out Mashable's Events section . Is your event not on this list? Contact us at least one month...
- News items 2009-11-02
- Mashable's Weekly Conference and Event Guide
- It's a brand new week, which means it's time for Mashable's guide to upcoming social media and web events, parties, and conferences. For more upcoming event listings, check out Mashable's Events section . Is your event not on this list? Contact us at least one month...
- News items 2009-11-09
- Product Marketing = Lost Sales.
- Over the last two weeks, I've been talking about Manager-to-Manager (M2M) sales in B2B environments, and how real decision-makers want you to be responsible for results and consequently have no interest in products, even if repackaged as "solutions." If I'm right about that -- and the research...
- Blog posts 2007-11-02
- Mashable's Guide to Jobs in Social Media & Marketing
- If you're seeking a job in social media, we'd like to help out. For starters, Mashable's Job Lists section gathers together all our resource lists, how-tos and expert guides to help you get hired. In particular, you might want to see our articles on...
- News items 2009-10-22
- Product Marketing = Lost Sales.
- Product Marketing = Lost Sales.Great seriesGeoffrey,Your recent posts on the myth of "solutions" and the fact that companies want a "sales rep" to manage a business function for them not sell them a product are right on target. I am a veteran of twenty years of selling hardware, software, and...
- Discussion threads 2007-11-05
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