academy of marketing science review and marketing research

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Ethical Marketing for Competitive Advantage on the Internet

"Marketing practice is now busy integrating the potential of information and communication technologies through the utilization of databases and Internet marketing. The development of internet-based technologies opens endless possibilities for Marketers. Marketing research can be carried out subtly by actively archiving the procedures that each individual undertakes on the Web,...

Tags: Competitive Advantage, Academy Of Marketing Science Review, Internet, Marketing Research, Marketing

White papers 2003-01-01

Defining Consumer Satisfaction

Consumer satisfaction has been typically conceptualized as either an emotional or a cognitive response. More recent satisfaction definitions concede an emotional response. The emotional basis for satisfaction is confirmed by the consumer responses. The definition of consumer satisfaction is given as firstly, a summary affective response of varying intensity. Secondly,...

Tags: Definition, Academy Of Marketing Science Review, Consumer Satisfaction, Sales Channel, Marketing Research, Mergers & Acquisitions, Corporate Law, Sales, Marketing, Investment, Finance, Business Operations

White papers 2003-01-01

The Impact of Variety on Consumer Happiness:Marketing and the Tyranny of Freedom

This article talks about providing a theoretical framework for the study of the impacts of marketing strategies on general happiness. The goal is to provide a road map to establish a link between constructs of consumer behavior and happiness. The need for the development of a theoretical framework stems from...

Tags: Marketing Strategy, Impact, Academy Of Marketing Science Review, Marketing Research, Marketing

White papers 2003-01-01