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- Ethical Marketing for Competitive Advantage on the Internet
- "Marketing practice is now busy integrating the potential of information and communication technologies through the utilization of databases and Internet marketing. The development of internet-based technologies opens endless possibilities for Marketers. Marketing research can be carried out subtly by actively archiving the procedures that each individual undertakes on the Web,...
- White papers 2003-01-01
- Coping with Marketplace Discrimination: An Exploration of the Experiences of Black Men
- "Differential treatment in the marketplace based on group membership rather than individual differences, which refer to as marketplace discrimination, has been noted to occur across a multitude of consumption contexts, ranging from purchasing automobiles and real estate to browsing at retail stores or even hailing a taxicab. This article provides...
- White papers 2003-01-01
- Defining Consumer Satisfaction
- Consumer satisfaction has been typically conceptualized as either an emotional or a cognitive response. More recent satisfaction definitions concede an emotional response. The emotional basis for satisfaction is confirmed by the consumer responses. The definition of consumer satisfaction is given as firstly, a summary affective response of varying intensity. Secondly,...
- White papers 2003-01-01
- The Impact of Variety on Consumer Happiness:Marketing and the Tyranny of Freedom
- This article talks about providing a theoretical framework for the study of the impacts of marketing strategies on general happiness. The goal is to provide a road map to establish a link between constructs of consumer behavior and happiness. The need for the development of a theoretical framework stems from...
- White papers 2003-01-01
- The Impact of Gender on Ad Processing: A Social Identity Perspective
- Advertising is seen as an efficient but sometimes ineffective external influence on buyer behavior. Marketers are therefore seeking ways to make advertising more effective. This paper provides a theoretical framework explaining how ads can influence attitude and purchase intentions by activating an identity with one's gender group. A gender group...
- White papers 2003-01-01
- Regulatory Issues for Global E-Tailers: Marketing Implications
- The Internet provides new opportunities for both e-tailers and traditional brick and mortar e tailers to market goods and services across international boundaries. In the past, exporting required significant investment in outlets and logistics. To engage in business with European countries it was necessary to adhere to numerous local laws...
- White papers 2003-01-01
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