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- An Examination of the "Sustainable Competitive Advantage" Concept: Past, Present, and Future
- Due to its importance to the long-term success of firms, a body of literature has emerged which addresses the content of sustainable competitive advantage as well as its sources and different types of strategies that may be used to achieve it. The purpose of this paper is to trace the...
- White papers 2003-01-01
- Learning in Strategic Alliances: An Evolutionary Perspective
- Many firms have come to rely on alliances as strategic necessities for sustaining competitive advantage and creating customer value. Aside from the explicit strategic and operational motives, learning in order to sustain competitive edge in the marketplace serves as a primary motivation for alliance formation. Significant also, alliances evolve over...
- White papers 2003-01-01
- Culture's Role In Marketers' Ethical Decision Making: An Integrated Theoretical Framework
- In an increasingly multicultural marketing context, the question of the compatibility of ethical values across cultural borders has gained much in importance over the past decades. Given that more and more countries with rapid economic development are being integrated into world markets, culture needs to be understood as a multidimensional...
- White papers 2004-01-30
Additional Resources
- The Post and Courier, Charleston, S.C., Executive Items Column.
- The Post and Courier, Charleston, S.C. Knight Ridder/Tribune Business News Mar. 29--CEO PROFILE PERSONAL INFORMATION: --Name: Peter Wertimer --Title: CEO --Company: Advertising Service Agency LLC and Ulanji Inc., Charleston. --Type of company: ASA...
- Research articles 2004-03-29
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