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accidental branding

Marketing By Accident: Ben McConnell of the Church of the Customer blog features 10 Questions with David Vinjamuri author of the new book "Accidental Branding," which he looks at inexperienced entrepreneurs who nonetheless built well-known brands (Clif Bars, Columbia Sportswear). A couple of Vinjamuri's better comments from...; Tags: human resources, marketing, michael fitzgerald, policies and procedures, brand, branding, accident; Blog posts 2008-04-16