BNET Industries
- Private
- US
Dow Jones Description
Upshot is a marketing agency that excels in understanding consumers and their ever-changing behavior. This consumer understanding, informed by our research and planning department, provides the foundation for all of our strategies and creative executions. Ultimately, understanding how a consumer changes throughout their daily journey allows us to speak to them at the right time, with the right message and at the right touch points. We currently focus on five core disciplines that measurably change consumer behavior: Promotion, Event/Viral, Collaborative Marketing, Retail & Environmental Design and Integrated Communications. Upshot is a subsidiary of EMAK Worldwide (Nasdaq: EMAK).
Number of Employees 156
Peer Companies
NAICS Code Advertising Agencies: 541810
News & Analysis
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accounting and upshot - All News and Analysis
Accounting that adds up
Testimony of Walter P. Schuetze before the United States Senate Committee on Banking, Housing, and Urban Affairs, Paul S. Sarbanes, Chairman, on February 26, 2002 The public's confidence in financial reports of and by corporate America, and in the audits of those financial reports by the public...
SEC settles for half a loaf on auditor independence.
It's hardly the tough approach that it's been threatening for the past two years, but the Securities and Exchange Commission has finally enacted controversial new rules that address inherent conflicts of interest when big accounting firms act as bo It's hardly the tough approach...
Fudge has no place in financial reports.
As the bull market grows older, market valuations are soaring for many high-tech firms and plummeting for a lot of old-economy companies, creating strains on both extremes of the stock market. The upshot has been a lot of, shall we say...creative a As the...
Pooling or purchase: a merger mystery.
Public merger announcements often state which type of merger accounting, pooling or purchase, has been employed. The choice can strongly influence accounting results, For example, reported earnings are often higher under pooling than purchase accounting. Yet empirical analysis indicates that the higher earnings reports do not fool investors. Why then...
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Industry Transcripts by Seeking Alpha
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infoGROUP, Inc. Q3 2009 Earnings Call Transcript
on Nov 04, 2009about IUSA
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Valassis Communications Q3 2009 Earnings Call Transcript
on Oct 29, 2009about VCI
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Acxiom Corporation F2Q10 (Qtr End 09/30/09) Earnings Call Transcript
on Oct 28, 2009about ACXM
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Interpublic Group of Companies Inc. Q3 2009 Earnings Conference Call
on Oct 28, 2009about IPG
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Local.com Corporation Q3 2009 Earnings Conference Call
on Oct 27, 2009about LOCM
IndustryTop Rated
- Clients Overcharged by News America Listed in Court; Sara Lee: NAM "Is Raping Us and Enjoying It" 5 votes
- News America Talks Tough on Valassis Appeal But Borrows $1B, Just in Case 5 votes
- Insignia Uses Valassis Trial to Bludgeon News America in Minn. Federal Case 4 votes
- Insignia Wins Ruling v. News America; Stage Set for Another Antitrust Trial in POP Biz 4 votes
- Autopsy: Steven Cohen and the Ad Boycott That Ended His Career 3 votes

