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16 Resources for

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A Penny (or maybe a car) for Your Thoughts: Should You Use Incentives to Get People To Fill Out Online Surveys: This article says that offering incentives such as money or gifts is a good idea to encourage people to fill out online surveys. It also explains some strategies that are useful for incentives like making sure that the incentive is appropriate, relevant surveys are more important than incentives etc. More...; Tags: Incentive, Car, Survey, AccuLeads, Sales Force Management, Marketing Research, Sales, Marketing; White papers 2003-01-08
Companies, Organizations Reap Benefits Of Community Building: This article gives examples of companies, which have used direct mail and e-mail to drive potential customers into online action. When there is a need of valuable database information, online capabilities are used to offer customers something just as valuable in exchange for that information. One such company, which is...; Tags: AccuLeads, Storage, Databases, Benefits, Hardware, Enterprise Software, Software, Data Management, Human Resources; White papers 2003-01-01
Targeting the Multicultural Marketplace: Filling the Direct Marketing Gap: This article mainly discusses about targeting the multicultural marketplace in order to fill the direct marketing gap, which is very essential for the organization. This gap, while unfortunate, could spell big opportunity for marketers savvy enough to see the potential. In direct marketing, everything one does is considered to some...; Tags: Direct Marketing, AccuLeads, Sales Channel, Advertising & Promotion, Marketing Research, Sales, Marketing; White papers 2003-01-01
Moving Beyond Age to Market Directly - and Appropriately to the Growing Mature Marketplace: There is a rule of thumb when targeting the age segment known as the "mature market": There is no such market. The other rule is: Don't assume anything. Direct marketers tend to apply the rules that have worked with other consumer groups, and that can be a fatal mistake. There...; Tags: AccuLeads, Sales Channel, Advertising & Promotion, Marketing Research, Sales, Marketing; White papers 2003-01-01
Hot com: Online and Offline Direct Marketing Strategies That Deliver: To hustle traffic to a Web site, most companies, especially those born-on-the-Web, must view traditional media outlets as vital to any advertising campaign. Current offline direct marketing data selection and analysis tools coupled with online strategies truly introduce the era of true individual marketing. Refining and targeting message is more...; Tags: Direct Marketing, AccuLeads, Sales Channel, Advertising & Promotion, Marketing Research, Sales, Marketing; White papers 2003-01-01

Case Study On Email Marketing: How AT&T Broadband's Fish Tale Hooked Customers Online: Email marketing is so unremarkable and untargeted that they never get opened – or they are deleted instantly. However, those are the least of e-mail's obstacles to being noticed and read. Unlike direct mail, email frequently and justifiably is approached with suspicion and annoyance, due to fear of viral contamination,...; Tags: AT&T Broadband, Customers Ltd., Email Marketing, AccuLeads, E-mail, Marketing Research, Online Communications, Marketing; Case studies 2003-01-01
12 Most Common Direct Mail Mistakes: Successful direct mail doesn't depend on fancy, four-color design or "creative" copy. Hence this article focusses on Common Direct Mail mistakes. Some of these mistakes listed in this article are: ignoring the most important factor in direct-mail success, not testing, not having an offer, superficial copy etc. All these mistakes...; Tags: Mistake, Direct Mail, AccuLeads; White papers 2003-01-01
How To Make Direct Mail Premiums Work For You: Testing premiums can change the package's offer so the return on investment can be immense. When used intelligently, there should be no stigma associated with premiums. What premium should the organization test first? It is still hard to beat the hand-held calculator but one has to test and see what...; Tags: Premium, Direct Mail, AccuLeads; White papers 2003-01-01
10 Mail Copy Techniques that Pay Dividends: Most business-to-business direct mail is designed to bring back sales leads. But many business/industrial marketers are unaware of which direct-mail techniques increase response, and which ones discourage it. This article provides 10 techniques guaranteed to make next mailing more profitable. Some of these tips are: talk about the reader's needs,...; Tags: Technique, Dividend, AccuLeads, Productivity, Sales Strategy, Sales; White papers 2003-01-01
The 12 Most Common Direct Mail Mistakes: Successful direct mail does not depend on fancy, four-color design or "creative" copy. The article elaborates the 12 most common direct mail mistakes: ignoring the most important factor in direct-mail success, not testing, not using a letter in the mailing package, features vs. benefits, not having an offer, etc. To...; Tags: Direct Mail, AccuLeads; White papers 2003-01-01
How Does It Cost To Do A Mailing?: It has been seen that sometimes mailing cost a huge amount for a business. Thus, this article tries to focus upon the cost factor for mailing. Of all the considerations that go into a mailing, list testing is far and away the most critical. If you can't find market, it...; Tags: List, AccuLeads; White papers 2003-01-01
50 Lead-Generating Tips: The article describes the 50 lead generating tips that will be useful while planning a lead-generating direct-mail program. Here are a few pointers to guide one in the right direction: How many steps are there in the buying process for the product? Where in this process does the mailing fit?...; Tags: Article, AccuLeads, Sales Channel, Strategy, Sales, Management; White papers 2003-01-01
23 Tips For Creating Business-To-Business Mailings That Work: The article describes the 23 tips for creating business-to-business mailing. Some of these tips include: short letters of one or two pages usually work best, if an envelope is filled with too many inserts, the busy executive is more inclined to throw the whole thing away, the biggest mistake one...; Tags: AccuLeads, B2B, E-business/E-Commerce, Internet; White papers 2003-01-01
Detemining Your Package Format: Many small business newcomers to direct marketing would prefer to use self-mailers simply because they are usually less costly to produce and mail. A pure product sell may dictate a "full" package: four-page letter, four-page, four-color brochure or larger, lift letter and order form. A business-to-business lead generation offer may...; Tags: Brochure, AccuLeads, B2B, E-business/E-Commerce, Internet; White papers 2003-01-01
How The Internet Changes Direct Marketing from Top to Bottom: The author of this article says that any business that does not have a web site - and is not prepared to sell on one - is going to get left behind. It also explains how the Internet changes direct marketing from top to bottom like introducing new web-based direct...; Tags: Direct Marketing, Internet, AccuLeads, Sales Channel, Advertising & Promotion, Marketing Research, Sales, Marketing; White papers 2003-01-01
Simplifying Email Marketing - 12 Tips For Success: Email marketing is a powerful and unique communication channel that requires the sound foundation principles used for direct marketing. By applying similar logic and a systematic approach, a company can benefit from better response rates on their marketing investment. Email marketing campaigns and their respective digital components can be reutilized...; Tags: Email Marketing, AccuLeads, E-mail, Marketing Research, Online Communications, Marketing; White papers 2003-01-01

Additional Resources

AccuData America: AccuData America (Cape Coral, FL) has introduced AccuLeads, an online count and order service that offers consumer data for list resellers. The service gives users the ability to offer customers same-day counts and orders, as well as lower minimums for various lists.; Tags: AccuData; Research articles 2001-03-01