ACNielsen

Christophe Cambournac is President - Consumer Asia Pacific India, Middle East & Africa for The Nielsen Company. In this role, Christophe leads Nielsen s Consumer business initiatives within this growing region that includes Japan, Korea, Australia, New Zealand, India/South Asia, South East Asia, the Middle East, North Africa, Pakistan, South Africa and Sub-Sahara countries. He is based in Singapore. Prior to this role, Christophe served as Managing Director for Nielsen BASES in Asia Pacific and Greater China. Christophe joined Nielsen in 2004, working for BASES where he led the global Unilever relationship. Before joining Nielsen, Christophe was Managing Director of Ipsos Marketing and Ipsos/ASI in France. Prior to that, he worked for Infratest Burke.

John Moses serves as Chief Human Resources Officer for ACNielsen. In this role he is responsible for global HR strategy and direction in such areas as organization development, succession planning, recruitment and retention and training. He is based in New York, New York, USA. Prior to this position, Moses served as Senior Vice President Human Resources for VNU Marketing Information companies, including ACNielsen, in North America. Before joining ACNielsen in 1999, Moses held a variety of Human Resources leadership roles of increasing responsibility and scope. Moses was Vice President Human Resources North America for Amersham Pharmacia Biotech, the world's largest biotechnology supply company. Prior to this position, John spent nine years with Amersham International in a variety of HR positions covering Europe and Asia/Pacific. Before joining Amersham Moses spent eight years with Racal Electronics Plc, a UK manufacturer of professional communication systems. John holds a Bachelors degree with honors in History and a post-graduate qualification in Human Resources from Leeds University, Leeds, UK.

Paul Donato is Executive Vice President and Chief Research Officer for The Nielsen Company. His responsibilities include integrating all research functions within The Nielsen Company, overseeing the development and evaluation of all research, and serving as Nielsen s research liaison to clients and industry associations. Partnering with the product leaders and client service leaders of The Nielsen Company, Paul is primarily responsible for exploring new ways to measure media audiences and consumer behavior in the changing, converging media environment. During his career, Paul has launched several global research products and is now responsible for the development of a global network of Nielsen Measurement Scientists. Paul joined the company as Senior Vice President and Chief Research Officer of Nielsen Media Research in 2000. Prior to joining Nielsen, Paul served as President and Chief Executive Officer of Kantar Media Research beginning in 1998. From 1993 to 1998, he was Senior Vice President in charge of media at Audits & Surveys Worldwide. Before that, he served as President of the Syndicated Group of Simmons Market Research Bureau for four years and held positions in research at RD Percy & Co. and Arbitron Ratings Company. Paul has also served as a consultant to McGraw-Hill and Whittle Communications. His areas of expertise include research development for television, print and the Internet. Paul has served on the boards of several television ratings services in Latin America and globally. He is a past Chairman of the US Advertising Research Foundation (ARF). He is also the Director for Research, on the North American Board of AfriAfya, a Kenyan-based community health agency. Paul received a BA in Psychology and Sociology from the State University of New York (SUNY) at Stony Brook, and an MA in Applied Sociology from SUNY.

Robert L. McCann, Jr. is Chairman and Chief Executive Officer of Nielsen Media Research (International), the global leader in audience and advertising information. He oversees a global business spanning nearly 40 countries, offering television and radio audience measurement, advertising information, print readership and customized media research services. Clients include media owners, advertising agencies, retailers, financial services firms, consulting organizations and advertisers. Previously, McCann was a Senior Vice President of ACNielsen responsible for corporate direction/strategy, acquisitions, alliances, industry analysis, and corporate planning, reporting directly to company's Chairman and CEO. He joined ACNielsen in March 1994 as Managing Director of the Kraft Foods/Miller Brewing Partnership. In this earlier role, he was responsible for a team of more than one hundred professionals strategically positioned to provide both Kraft and Miller with unique competitive advantages that are a proprietary outgrowth of the Partnership. Additionally, Mr. McCann had overall global responsibility for Philip Morris (including Kraft Foods and Miller Brewing) ACNielsen's largest global client. Prior to joining ACNielsen, McCann was Division President in charge of Testing Services, Corporate Communications, and Corporate Marketing for Information Resources, Inc. Before joining IRI, he was a Senior Vice President of SAMI/Burke (a Time, Inc. subsidiary), the leader in syndicated warehouse withdrawal measurement, custom market research, predictive modeling (BASES), and in-market testing. While at SAMI/Burke he was a co-developer of two revolutionary media products ScanAmerica (the first single source, people metering service) and MediaWatch (the first automated TV recognition system that later became CMR). Earlier, he was a Vice President & Partner with the worldwide management-consulting firm of Booz-Allen & Hamilton in New York. McCann began his career at Grey Advertising and then spent more than six years in Brand Management at the Colgate-Palmolive Company where he rose from marketing staff assistant to senior product manager on Colgate Toothpaste. McCann is currently an executive member of the Systems Research Center at Boston University, an advisor to Maroon Bells Capital, and a previous member of the Board of the National Association of Chain Drug Stores. He has been a frequent speaker at major industry conferences sponsored by the Advertising Research Foundation, the Soap & Detergent Association, the Food Marketing Institute, the American Marketing Association, and others. McCann is a graduate of Pace University in New York with a degree in business administration and a major in marketing.

Gary is Executive Director, Nielsen Australia for the RMS business and is based in Sydney. In his role, Gary heads up the Nielsen Retail Measurement and Consumer Panel Services. Gary first joined Nielsen in 1993 following a career with PepsiCo and Benckiser. Over the years he has held various positions across Client Service, Retailer Services, Decision Support Services and Merchandising Services and has worked in local, regional and global roles across Australia, Singapore, Japan and Belgium. Prior to his current role, Gary was based in Belgium for three years as the Global Director for Nielsen Merchandising Services.

Chris Percy was appointed Managing Director, Pacific in January 2009. He brings a great deal of experience, leadership and success to the Pacific business, having spent the last three years leading the Retailer Services, Consumer Panel, Analytic Consulting and RMS Product Leadership functions across 45 countries in EEMEA. Prior to this role Chris was based in Nicosia, Cyprus and was leading the overall Product Leadership and Retailer Services functions across EEMEA. His focus was on ensuring a consistent strategy for EEMEA in its product offering across product lines and to drive simplification (reduce inefficiencies) in the process. Chris held a number of different positions prior this role, including Director Retailer Services for Nielsen Emerging Marketing (now EEMEA), based in Warsaw, Poland, and Retailer Services Director, North Asia, based in Hong Kong. During his time in these roles, Chris and his team managed to secure new cooperation agreements with Retailers within excess of 15,000 stores. He also implemented a variety of leading edge services to assist Retailers in gaining more insight into their competitive environment, worked with leading Retailers in New Zealand in both the Food and Consumer Durable Product areas and has gained an extensive understanding of the Category Management processes. Born in New Zealand, Chris has extensive retail knowledge spanning some 15 years in a variety of retail related roles and holds a Bachelor of Commerce in Business Management from Lincoln University in Christchurch, New Zealand. He is married to Carina and has two children, Julia (6) and Lukas (5), and currently resides in Sydney, Australia.

Dan Hagerty, Sr. Vice President, Sales and Marketing, is 46 years old and has been with Tree Top two years. Dan has 24 years experience in Consumer Packaged Goods marketing with Nestle, Diamond Walnut Growers of California, and A.C. Nielsen, the world's largest market research company. Dan holds a BBA degree from Loyola Marymount University in Los Angeles.

David has almost 20 years of experience with Nielsen and is currently responsible for the overall servicing of all media products in Victoria and South Australia but primarily our radio audience measurement responsibilities. David's extensive knowledge and experience of radio and audience measurement has made him a key contributor to industry education, training and support services as well as being heavily involved in scoping and driving the proprietary Nielsen Radio Advisor software. David brings broader research experience through managing customised projects - both CATI (computer assisted telephone interviewing) and face to face methodologies for many industry clients.

Debbie is Sydney based and manages all day to day requirements for our radio audience measurement service on behalf of the NSW and Queensland markets and liaising with Commercial Radio Australia; Prior to this appointment in June 2003, Debbie was Integration and Training Manager for Nielsen following a two year period working on Nielsen's television audience measurement business and previously was a Sales representative with WIN Television; Debbie holds a Bachelor of Business in Marketing and Management, has completed a Certificate IV in Workplace Training and Assessment, and holds a number of other certificates across a broad range of business skills.

Lee Naylor is Executive Director, Consumer Research, Nielsen Australia. In this role, Lee manages the Australian Consumer Research business, including the Automotive and Financial Services divisions. Lee has been with Nielsen for three years, starting as Director, Measurement Science, before taking on the role as Director, Client Service where he headed up the Public Enterprise research division and FMCG business development. Previous to Nielsen, Lee worked across the UK, USA and Australia for Research International consulting with blue chip organisations on large scale research projects. Lee started his career in working for the UK brewer, Whitbread PLC in the market research department.

Prior to his Nielsen appointment in 2002, Peter held the position of Managing Director and Chief Negotiating Officer of Zenith Media, Australia's first independent global media agency. Peter worked with some of Australia's largest advertisers; conducting senior level media negotiations for some of the biggest and most complex deals in the Industry; Peter has served on several key Industry bodies including terms as President of the Media Federation of Australia, Chairman of the Audit Bureau of Circulations and on the Executive Board of the Circulations Audit Bureau.

Scott has managed our Agency client service team across our Advertising Information Services (AdEx), radio measurement and Panorama services since January 2006. Scott also is the product leader on our various AIS services including AdEx, TVPix, PrintPix and MailPix and our B2B/MediaLog products. Prior to his Nielsen appointment in 2002, Scott held the position of Media Group Head at OMD for many high profile clients including McDonalds, News Ltd, Dairy Farmers and Microsoft.

Simone oversees our Client Service team for Panorama consumer and media research and client relationships covering major advertisers and publishers. With an in-depth and practical understanding of consumer and media insights and marketing strategy, Simone is passionate about the value of single source. With over 15 years senior management experience in a number of media agencies and market research companies, Simone returned to Nielsen in mid 2007 as Director of Client Service. Utilising her wealth of experience in all facets of media and market research, she has worked extensively with advertisers to scope and identify key consumer segments to ensure effective communication strategies.

In 1931, Arthur C Nielsen, Sr, wrote the Nielsen Code, defining the principles that would guide Nielsen to global leadership in marketing research. The Code remains relevant today and continues to guide the business.