Consumer packaged goods marketers have been slow to incorporate the Internet into their marketing and media plans. This article addresses how online marketing can play a key role in the media mix strategy. Article explains the steps to establish a goal for the campaign—increased sales, increased loyalty, etc. There are...
SKOKIE, Ill. -- Topco Associates LLC announced today the appointment of two new officers. Audrey Jakel was named Vice President of Human Resources. Steve Schmitchel was promoted to Vice President of TopSource, Topco's not-for-resale program. In her new position, Jakel has overall responsibility for Topco's employment practices, policies,...
AGOURA HILLS, Calif., April 21 /PRNewswire/ -- With Earth Day arriving tomorrow, Americans will be presented with many "green" product offerings. Although Earth Day was founded in the 1970s, it is truly taking root today as more and more consumers look for ecologically friendly choices. According to...
First-of-a-kind handheld vacuum sealer is catalyst for growth in the food bags category RICHMOND, Va. -- In a recent study conducted by market research firm ACNielsen, 31.2% of consumers who purchased the Reynolds([R]) Handi-Vac([R]) Vacuum Sealer are repeat buyers. This number is higher for Handi-Vac than all other...
DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c84704) has announced the addition of "The 2008 Beverages Market Research Handbook" to their offering. A comprehensive assessment of the $300 billion U.S. market for refreshment and alcoholic beverages, this handbook is designed for restaurateurs, supermarkets/retailers, bar/nightclub operators, liquor store owners, beverage...
By Nikhil Kumar. Mitchells & Butlers, the pub and restaurant group behind All Bar One and the O'Neill's Irish chains, became the latest company to warn about fears of a slowdown in consumer spending yesterday. M&B warned that "the outlook for consumer spending remains...
Byline: jack neff Procter & Gamble Co. has led the U.S. sanitary-pad category since 1996 with its Always brand. But this year, marketing has helped moved the brand's share past the 50% barrier, up nearly three points from a year ago, according to...
Magazines, it seems, are like vege-tables - fresh is best, with newer titles showing much of the growth in the most recent ABC circulation audit. For every passion and special interest group there's a magazine and it seems there's no end to the available niches. ...
NIMBLE and dynamic, DiGi.Com Bhd has done more than its fair share of transforming the local telecommunications industry, most notably in bringing down the cost of communications. Being the smallest of the three telcos in the country has made DiGi very competitive and, despite the many challenges...
Global sales of fermented dairy beverages have skyrocketed. This category includes drinkable yogurts, sometimes referred to as yogurt smoothies, as well as various ethnic drinks such as kefir with roots in Russia and lassi from India. Annual global sales of drinkable yogurt increased 18% from mid-2005 to mid-2006, according to...
CHICAGO -- Netezza: Who: Rob Holland, senior vice president, US retail measurement,ACNielsen, a service of The Nielsen CompanyWhat: "Competing on Analytics" Workshop, part of the ForbesLeadership Networks Forum: "America the Innovator: The NewRules of Global Market Growth"When: Thursday, November 1, 2007 from 2:50 PM - 4:40 PM CDTWhere: The Metropolitan...
Byline: JACK NEFF TV ads really do reduce sensitivity to price differences, particularly when consumers are frequent buyers in a category, according to new research from the Apollo pilot project, which is tracking consumers' media and shopping habits. The...
The board of directors of Nautilus, Inc.(NYSE: NLS) announce the election of retail and information technologyleader Evelyn Follit, 61, to the Company's board of directors. "We will benefit immediately from the expertise Evelyn Follit brings us intechnology, retail systems and human capital," said Bob Falcone, chairmanand CEO of Nautilus, Inc....
AsiaInfo Services09-05-2007LG Eyes China's Toothpaste MarketBEIJING, Jul 09, 2007 SinoCast via COMTEX -- LG Group, a global leading conglomerate based in South Korea, plans to start shampoo business in China in the second half of 2007, which will surely boost the competition in the USD 1.16 billion-valued shampoo market of...
SALEM, OR -- Despite nearly flat growth in the potato chip sector, sales of premium chips are soaring. As consumers increasingly look for new taste and texture experiences, high-end chips recorded a $49 million increase in retail sales while all other potato chips declined $42 million...
While High School Boys Still Favor Hip-Hop Inspired Baggy Clothing, Parents and Girls are Hoping this Fad will Fade SAN JOSE, Calif. -- A late summer ritual is alive and well this back-to-school shopping season - parents and students continue to disagree over what constitutes a "must-buy" purchase...
During the 1990s, Portugal's economy grew rapidly and the country was the subject of very favorable reports in the international financial press. Consumers did well. From 1996 through 1999 per capita income, according to International Monetary Fund IMF statistics, grew an annual average of 5.2 percent....
Potato Chip Category Stalls While Kettle Foods Takes Off with Record Growth SALEM, Ore. -- KettleTM Chips are proving to be one hot potato this summer as sales growth of the all-natural, premium potato chips outpace every other manufacturer in the category. Despite flat growth in...
Byline: Phillip Coorey Jul 16, 2007 (The Sydney Morning Herald - ABIX via COMTEX) -- A "Sydney Morning Herald" and ACNielsen Australia poll shows more than a third of voters restricting spending to maintain their mortgage. A significant reduction in spending to cope...
Byline: David Crowe Jul 16, 2007 (The Australian Financial Review - ABIX via COMTEX) -- The Australian Government is confident of election success in spite of opinion polls. An ACNielsen poll issued on 16 July 2007 showed that the Australian Labor Party has...
Articles 2007-07-16
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