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	<title><![CDATA[ACNielsen | Company News & Executive Profiles | BNET]]></title>
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	<description><![CDATA[Latest company news & analysis, recent events, stock quotes, earning call transcripts, with profiles and descriptions of top business executives for ACNielsen]]></description>
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		<title><![CDATA[IRI Unveils Service for Measuring Online Ad Effectiveness]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/news-analysis/iri-unveils-service-measuring-online/22436/]]></link>
		<description><![CDATA[Research firm Information Resources Inc. has introduced a new platform for measuring the effectiveness of online advertising against offline sales. The move comes as packaged goods marketers spend more ad dollars on the Web, but keep a close check on ROI.The service, announced today Wednesday, was created in collaboration with...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
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		<pubDate>Wed, 02 Dec 2009 07:07:51 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/service.html"><![CDATA[service]]></category>
		<category domain="http://resources.bnet.com/topic/yahoo%2521+inc..html"><![CDATA[Yahoo! Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/online+advertising.html"><![CDATA[Online Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/acnielsen.html"><![CDATA[ACNielsen]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">YHOO</category>
		<category domain="tickers">YHOO</category>
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		<title><![CDATA[Revlon Reports Strong Second Quarter 2008 Results]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2008_July_31/ai_n27963500]]></link>
		<description><![CDATA[Net Sales Increase 8% and Profitability Improves Significantly  Revlon Brand New Products Drive Increase in June ACNielsen U.S. Mass Retail Share to 14%  NEW YORK -- Revlon, Inc. (NYSE: REV) today announced results for the second quarter ending June 30, 2008.  Second quarter 2008 financial results, compared...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 31 Jul 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/acnielsen.html"><![CDATA[ACNielsen]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/brazilian.html"><![CDATA[Brazilian]]></category>
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		<category domain="http://resources.bnet.com/topic/revlon+inc..html"><![CDATA[Revlon Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[SALES]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">REV</category>
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		<title><![CDATA[Deal creates $200m advertising budget.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4692/is_200707/ai_n25175986]]></link>
		<description><![CDATA[Byline: Neil Shoebridge    Jul 02, 2007 (The Australian Financial Review - ABIX via COMTEX) --  Wesfarmers' takeover of Coles Group will force a readjustment of  Coles' $A150 million advertising account. The merger could also  potentially create an entity with a $A200 million annual advertising...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 02 Jul 2007 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/acnielsen.html"><![CDATA[ACNielsen]]></category>
		<category domain="http://resources.bnet.com/topic/wesfarmers+ltd..html"><![CDATA[Wesfarmers Ltd.]]></category>
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	<item>
		<title><![CDATA[New seal of freshness gives consumers assurance.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4692/is_200706/ai_n25175475]]></link>
		<description><![CDATA[Byline: Lorna Gloria    Jun 28, 2007 (Retail World - ABIX via COMTEX) -- The Australian  milk market grew by 4.8 per cent in the year to December 2006 to be  worth about $A1.57 billion, according to AC Nielsen. Parmalat, with 19  per cent value...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 28 Jun 2007 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/acnielsen.html"><![CDATA[ACNielsen]]></category>
		<category domain="http://resources.bnet.com/topic/national+foods+ltd..html"><![CDATA[National Foods Ltd.]]></category>
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		<title><![CDATA[Beverage bigs try to woo restaurants.(News)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200706/ai_n25581362]]></link>
		<description><![CDATA[Byline: kate macarthur    Next time you're in a restaurant, try ordering a Defend &  Protect on the rocks.    That's just one of the new products Coca-Cola Foodservice  offered at the recent National Restaurant Association Show. Its Dasani  Plus vitamin-enhanced waters come...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 04 Jun 2007 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/acnielsen.html"><![CDATA[ACNielsen]]></category>
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		<category domain="http://resources.bnet.com/topic/coke.html"><![CDATA[Coke]]></category>
		<category domain="http://resources.bnet.com/topic/manufacturing.html"><![CDATA[Manufacturing]]></category>
		<category domain="http://resources.bnet.com/topic/national+restaurant+association.html"><![CDATA[National Restaurant Association]]></category>
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	<item>
		<title><![CDATA[ACNielsen caught short by virus.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4692/is_200705/ai_n19257979]]></link>
		<description><![CDATA[Byline: Renai LeMay     Byline: Renai LeMay   ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 10 May 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/acnielsen.html"><![CDATA[ACNielsen]]></category>
		<category domain="http://resources.bnet.com/topic/renai+lemay.html"><![CDATA[Renai LeMay]]></category>
		<category domain="http://resources.bnet.com/topic/virus.html"><![CDATA[virus]]></category>
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	<item>
		<title><![CDATA[ACNielsen: beer driving beverage growth]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EUY/is_8_13/ai_n27166485]]></link>
		<description><![CDATA[Data contained in ACNielsen's most recent report on global food and beverage trends indicates that for the second consecutive year, beer is the No. 1 category for growth value in the world. Findings from ACNielsen's 2006 edition of What's Hot Around the Globe--Insights on Growth in Food & Beverage Products...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 26 Feb 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/acnielsen.html"><![CDATA[ACNielsen]]></category>
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	<item>
		<title><![CDATA[VNU is now called The Nielsen Company.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5936/is_200701/ai_n23952370]]></link>
		<description><![CDATA[Jan. 31--MUMBAI, India -- ACNielsen's parent company, VNU is  changing its name to The Nielsen Company. In a move that emphasizes its  best-known brand name and underscores its commitment, the name change is  aimed at creating a newly branded and streamlined company, with its  focus on...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 31 Jan 2007 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/acnielsen.html"><![CDATA[ACNielsen]]></category>
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		<category domain="http://resources.bnet.com/topic/economic+times.html"><![CDATA[Economic Times]]></category>
		<category domain="http://resources.bnet.com/topic/leadership.html"><![CDATA[Leadership]]></category>
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		<category domain="http://resources.bnet.com/topic/mumbai.html"><![CDATA[Mumbai]]></category>
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	</item>
	<item>
		<title><![CDATA[ACNielsen - what's hot around the globe.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4692/is_200701/ai_n17460366]]></link>
		<description><![CDATA[Byline: Melissa Bessant    Byline: Melissa Bessant  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 24 Jan 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/acnielsen.html"><![CDATA[ACNielsen]]></category>
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	<item>
		<title><![CDATA[Drinkable Yogurt Outpaces Other Categories in Global Growth According to New ACNielsen Study of Food and Beverages]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_Jan_24/ai_n27123681]]></link>
		<description><![CDATA[Latest Global Study Shows Healthy Beverages among Top Growing Global Categories]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 24 Jan 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/acnielsen.html"><![CDATA[ACNielsen]]></category>
		<category domain="http://resources.bnet.com/topic/beverage.html"><![CDATA[beverage]]></category>
		<category domain="http://resources.bnet.com/topic/food.html"><![CDATA[food]]></category>
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