BNET Industries
Last Fiscal Year Sales:$25.5B
- Public
- FR
Dow Jones Description
Shouting it out from worldwide rooftops! Publicis Groupe, S.A. (NYSE: PUB (ADR); Euronext Paris: FR0000130577 ) is the second largest advertising and fourth largest media services companies in the world. It provides services such as creative advertising, media and campaign planning, marketing, and public relations. Some of its brands are Leo Burnett, Publicis, and Saatchi & Saatchi, and its clients include Coca-Cola, Hewlett-Packard, Procter & Gamble. Founded in 1926 and based in Paris, France, this A4,1 billion company employs about 36,000 people. In fiscal 2005 additions to the company included eventive, the leader in event communications in Austria and Germany, which is joining Publicis Events Worldwide; Solutions, the number-one marketing service agency in India; and PharmaConsult, a leader for healthcare communications in Spain. Acquisitions also included a majority interest in Freud Communications, a leading public relations agency in the UK. In April 2006 the company acquired an additional 21% stake, raising the total to 51%, in Capital MS&L, an international financial communications firm. .
Number of Employees 45,000
Peer Companies
NAICS Code Advertising Agencies: 541810
Recent Events
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2nd UPDATE: Publicis Sees Better 4Q, Return To Growth In '10
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UPDATE: 4 Big Ad Agencies Back Microsoft-Yahoo Search Pact
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Publicis Groupe Finalizes Acquisition Of Razorfish
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Publicis to Buy Microsoft's Razorfish
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Razorfish Sale, Microhoo Conditions
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Publicis Groupe to Acquire Razorfish From Microsoft Corporation
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Ad CEOs Say Bottom Seems at Hand
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EARNINGS PREVIEW: European Media Agencies Face Trough In 2Q
News & Analysis
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acquisition and publicis groupe s.a. - All News and Analysis
Publicis Closes Razorfish Acquisition; Microsoft Gets 3.3 Percent Stake In Ad Holding Company
Two months after striking the deal, French ad holding company Publicis Groupe has closed its $530 million acquisition of digital agency Razorfish from Microsoft (NSDQ: MSFT). As part of the terms of the sale, Microsoft got a 3.3 percent stake in Publicis, which paid Microsoft $286.8 million in cash...
Interview: Razorfish CEO Bob Lord: Ready To Think About Buying?Not Being Bought
Publicis Groupe's $530 million acquisition of Razorfish from Microsoft (NSDQ: MSFT) was anticipated for over a month, but the interactive shop's CEO Bob Lord tells paidContent it wasn't a done deal until about two weeks ago. The Paris-based ad holding company bested a higher bid from Japan's Dentsu as...
Publicis nears Razorfish acquisition
Publicis Groupe is closing in on an acquisition of Razorfish, Microsoft's digital advertising agency, and could agree final terms by early next week, according to people familiar with the negotiations.The situation remains fluid, but the French communications company behind Digitas, Leo Burnett and Zenith Optimedia has taken the lead...
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