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- Marketing Articles on Pricing and Proposals: Value Pricing and Proposals
- If you're a service provider you probably put a lot of energy into giving and making a contribution. This is good, but you also need to take care of yourself. Many small service business owners play the "Lose-Win game." You lose and your clients win. This leads to frustration, resentment...
- White papers 2003-01-01
- Marketing Articles on Positioning: What is an InfoGuru Anyway?
- An InfoGuru is a business person with valuable information who leverages what they know to expand his/her success while making a contribution. So an InfoGuru isn't someone who has a lot of knowledge and information, who simply sells that information. That person would be classified as an "Expert." Nor is...
- White papers 2003-01-01
- Marketing Articles on Packaging: Communicating Your Core Marketing Message
- In this article, a model of growth and change is focussed: You have a problem that you are getting tired of living with, You see a new possibility for a life beyond that problem, You start to understand why you haven't solved this problem, You seek new ways of thinking...
- White papers 2003-01-01
- Articles on Promotion: Marketing in a Down Market
- The InfoGuru Marketing Principle of sharing what you know and giving away lots of free information still applies. You can break the InfoGuru Principle into its two main components: Value and Visibility. Everything about business can be divided into two broad categories - Process and Solutions. Process is what one...
- White papers 2003-01-01
- Marketing Articles on Persuasion: Selling the Future
- When meeting with a prospective client, you're trying to understand their problems, determine their objectives, explain your services and outline the many benefits of working with you. No matter how much you ask, how well you present your advantages or how sincere you are about helping this prospective client, things...
- White papers 2003-01-01
- The 5Ps of Professional Service Business Marketing
- The 5Ps of Professional Service Business Marketing is a model to help one plan and clarify ones marketing direction. Each P described in the article has a list of questions to consider when developing marketing strategy. Here are those 5Ps: Positioning, Packaging, Promotion, Persuation, Performance.
- White papers 2003-01-01
- Why Marketing Is A Lot Like Baseball And How This Can Help You Attract More Clients - Not Attracting Enough Clients? Here's Why.
- You're not attracting enough clients to your business for a very simple reason. You're not doing the right things. Like baseball or any other game, you need to have a plan to win. Winning doesn't come by accident. First you need to get reliable, solid and proven information that...
- White papers 2003-01-01
Additional Resources
- Lessons from the field - Effective Sales Management: Short and Long-term Planning, Forecasting, and Expense Budgeting - Part 2 of 2 - By John Hogan
- Lessons from the field - Effective Sales Management: Short and Long-term Planning, Forecasting, and Expense Budgeting - Part 2 of 2 - By John Hogan 'The budget evolved from a management tool into an obstacle to management.' Frank C. CarlucciCarlucci has had a very diverse career, having served as US...
- News items 2009-08-10
- The Marketing Plan
- The marketing plan is a blueprint of action plan for undertaking the marketing activities in an organization. The components of the marketing plan consist of conducting the Strengths, Weaknesses, Opportunities, and Threats SWOT Analysis, formulating marketing goals and objectives, designing marketing strategies, implementing the strategies, and control. The paper examines...
- White papers 2003-01-01
- Action Strategies Of An Effective Marketing Manager
- Marketing strategy is "The art of coordinating the means (money, human resources, and materials) to achieve the ends (profit, customer satisfaction, and company growth) as defined by company policy and objectives." Marketing strategy is divided into three levels: higher-level strategy; mid-level strategy; lower-level strategy. The action strategies followed by an...
- White papers 2007-11-20
- From Backpacks To Briefcases: How To Develop Your Own Business Plan
- The business plan of an organization outlines the action-plan towards accomplishment of long-term objectives of the organization. It includes assessing the factors prevailing in the organization's external environment, designing the marketing and sales strategy, drawing up the financial plan, and developing the operations strategy. The paper examines the fundamental elements...
- Presentations 2003-01-01
- Marketing: Planning And Strategy
- Strategy refers to the definitive action-plan drawn out by an organization towards accomplishing its long-term goals. It consists of a set of objectives, decision-making patterns, and policies. Organizations need to strategize for optimal utilization of resources. Marketing strategy is the coordination and control of the four Ps of marketing towards...
- Presentations 2003-01-01
- Weighing the Pros and Cons of Becoming Your Own Boss
- People consider self-employment for many different reasons, ranging from the allure of not having a boss, to the excitement of being an entrepreneur.Regardless of your motivation, you'll need to ascertain if you have the skills required to manage yourself effectively. You'll also need to weigh the pros of cons of...
- Articles 2007-11-14
- Finding and Grooming Breakthrough Innovators
- Just 5%-10% of your high-potential managers have the skills to become breakthrough innovators. If you don't find and groom these rarities, some other company will mastermind the next big thing. To identify potential innovators, look...
- Articles 2008-12-10
- Tactical Marketing Plan
- This template helps you to identify the action items and expectations around a given product or service. Use this template to begin the process of developing an effective marketing strategy.
- Tools & templates
- Cost Control and Profitability Strategies in Today's Market
- Many organizations fail to realize the link between good strategy and the best possible performance. To control costs and enhance profitability, building a viable business strategy is the most effective action any organization can take. Granted, this is easier said than done. Unfortunately, many financial institutions equate strategy with a...
- White papers 2003-01-01
- How To Start An Online Marketing Business
- Everyday thousands of people are searching the Internet because they want to start an online business. So what does it take to start an online business? You need a simple plan of action and the willingness to just start and take steps in the direction of your goals. Then observe...
- White papers 2009-01-01
- Using Your Network to Market Your Personal "Brand"
- Relationships form the foundation of business. Building strong and meaningful business relationships paves a pathway to success in the long term. Consider the following questions as you prepare to network and market yourself:What personal or professional goals are you striving to reach when networking?Which of your strengths are the right...
- Articles 2007-11-13
- Planning a Crisis Management Strategy
- When companies experience a major problem that threatens their business, they need to react quickly and effectively to protect their reputations. Providing clear information to customers and the media can build support and help the company to recover quickly. An important part of the process is having a crisis management...
- Articles 2007-11-02
- Assessing Your Entrepreneurial Profile
- Now that you are thinking about starting a business, you will need to think about your own role in it. Are you the type of person who can make a success of a new venture? Being an entrepreneur may sound very exciting, but not everyone has the aptitude. And it...
- Articles 2007-02-28
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