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- Why Marketing Is A Lot Like Baseball And How This Can Help You Attract More Clients - Not Attracting Enough Clients? Here's Why.
- You're not attracting enough clients to your business for a very simple reason. You're not doing the right things. Like baseball or any other game, you need to have a plan to win. Winning doesn't come by accident. First you need to get reliable, solid and proven information that...
- White papers 2003-01-01
- The 5Ps of Professional Service Business Marketing
- The 5Ps of Professional Service Business Marketing is a model to help one plan and clarify ones marketing direction. Each P described in the article has a list of questions to consider when developing marketing strategy. Here are those 5Ps: Positioning, Packaging, Promotion, Persuation, Performance.
- White papers 2003-01-01
- Marketing Articles on Packaging: Communicating Your Core Marketing Message
- In this article, a model of growth and change is focussed: You have a problem that you are getting tired of living with, You see a new possibility for a life beyond that problem, You start to understand why you haven't solved this problem, You seek new ways of thinking...
- White papers 2003-01-01
- Marketing Articles on Pricing and Proposals: Value Pricing and Proposals
- If you're a service provider you probably put a lot of energy into giving and making a contribution. This is good, but you also need to take care of yourself. Many small service business owners play the "Lose-Win game." You lose and your clients win. This leads to frustration, resentment...
- White papers 2003-01-01
- Action Plan
- The G-7 Finance Ministers and Central Bank Governors, have adopted an integrated Action Plan to increase predictability and reduce uncertainty about official policy actions in the emerging markets. The Action Plan is part of an overall endeavor whereby the sovereign debt of all countries would ultimately be investment grade, a...
- White papers 2002-04-20
Additional Resources
- Lessons from the field - Effective Sales Management: Short and Long-term Planning, Forecasting, and Expense Budgeting - Part 2 of 2 - By John Hogan
- Lessons from the field - Effective Sales Management: Short and Long-term Planning, Forecasting, and Expense Budgeting - Part 2 of 2 - By John Hogan 'The budget evolved from a management tool into an obstacle to management.' Frank C. CarlucciCarlucci has had a very diverse career, having served as US...
- News items 2009-08-10
- Using Your Network to Market Your Personal "Brand"
- Relationships form the foundation of business. Building strong and meaningful business relationships paves a pathway to success in the long term. Consider the following questions as you prepare to network and market yourself:What personal or professional goals are you striving to reach when networking?Which of your strengths are the right...
- Articles 2007-11-13
- Planning an Advertising and Communications Campaign
- Any communications campaign must have clear, measurable objectives. This is true whether the campaign is designed to communicate product benefits or to support an event. In order to achieve these objectives, a campaign requires careful planning. There are eight main stages to consider, from defining the target market to setting...
- Articles 2007-02-15
- Mashable's Weekly Guide to Social Media Conferences and Events
- It's a brand new week, which means it's time for Mashable's guide to upcoming social media and web events, parties, and conferences. For more upcoming event listings, check out Mashable's Events section . Is your event not on this list? Contact us at least one month...
- News items 2009-10-19
- Weighing the Pros and Cons of Becoming Your Own Boss
- People consider self-employment for many different reasons, ranging from the allure of not having a boss, to the excitement of being an entrepreneur.Regardless of your motivation, you'll need to ascertain if you have the skills required to manage yourself effectively. You'll also need to weigh the pros of cons of...
- Articles 2007-11-14
- Building an Email Marketing Strategy
- The Internet is now the way to get information. In the US, 170 million people, 60% of the total population, are online. One hundred and forty seven million people use email daily. Major advertising campaigns now include big investments in websites and email campaigns. Email marketing has grown in popularity...
- White papers 2005-08-19
- Assessing Your Entrepreneurial Profile
- Now that you are thinking about starting a business, you will need to think about your own role in it. Are you the type of person who can make a success of a new venture? Being an entrepreneur may sound very exciting, but not everyone has the aptitude. And it...
- Articles 2007-02-28
- Alcon Incorporated Q3 2007 Earnings Call Transcript
- Question-and-Answer Session Operator Thank you. [Operator Instruction] please stand by for your first question. Your first question will be from the line of Peter Bye of Jefferies & Co. Peter Bye – Jefferies & Co Thanks and good morning. I apologize if you’ve already...
- Earnings calls 2007-10-25
- Developing an Online Strategy
- An increasing number of marketing activities including advertising, direct marketing, relationship-building, customer service, and channel support are now Internet-based. It's essential to identify the activities that can move effectively to the Web and ensure that they're produced to the same rigorous standards as traditional marketing activities. An online strategy can...
- Articles 2007-12-18
- How to Manage Employees in Remote Locations
- In order to get the best out of your far-flung employees, you need to establish a clear communication routine, take extra steps to build trust, and review processes often to make sure they're working for everyone. Build a Strong Team, Starting with You ...
- Articles 2007-09-24
- Ecolab Inc. Q3 2007 Earnings Call Transcript
- Question-and-Answer Session Operator Thank you. We will now begin the question and session. [Operator Instructions] The first question comes from the line of Laurence Alexander of Jefferies you may ask your question Laurence Alexander - Jefferies & Company I guess the first question is on...
- Earnings calls 2007-10-23
- Why Ad Industry Won't Recover in Second Half
- NEW YORK (AdAge.com) -- It's not getting a lot better, but at least it's not getting any worse. And it probably won't ever get back to where it once was. That's the marketing forecast for the second half of the year based on a temperature check of players in the...
- News items 2009-08-10
- Real Estate Forecast: 3 Things to Know About the Housing Market
- The real estate bubble was one of history's great financial mass delusions, and the market will take years to recover. But some buyers will do very, very well. ...
- Articles 2009-06-26
- Hyundai's Advertising Strategy: Wait for the Fire Sales
- With bigger automakers out of the way, Hyundai grabbed discounted advertising deals it never could have landed pre-recession. Late last year, Chris Perry, marketing communication director at Hyundai Motor America, got a call he’d been waiting years to receive. A rep in Hyundai’s media-buying agency reported that an exclusive...
- Articles 2009-09-28
- Why Microsoft+Yahoo Won't Fly.
- Here's a case where I think everyone else has got it wrong. The media seems to be positioning Microsoft's hostile takeover of Yahoo as an admission on the part of Microsoft that they've lost their competitive edge. And Google, clearly worried, is making anti-trust...
- Blog posts 2008-02-06
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