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- Why Marketing Is A Lot Like Baseball And How This Can Help You Attract More Clients - Not Attracting Enough Clients? Here's Why.
- You're not attracting enough clients to your business for a very simple reason. You're not doing the right things. Like baseball or any other game, you need to have a plan to win. Winning doesn't come by accident. First you need to get reliable, solid and proven information that...
- White papers 2003-01-01
- The 5Ps of Professional Service Business Marketing
- The 5Ps of Professional Service Business Marketing is a model to help one plan and clarify ones marketing direction. Each P described in the article has a list of questions to consider when developing marketing strategy. Here are those 5Ps: Positioning, Packaging, Promotion, Persuation, Performance.
- White papers 2003-01-01
- Marketing Articles on Persuasion: Selling the Future
- When meeting with a prospective client, you're trying to understand their problems, determine their objectives, explain your services and outline the many benefits of working with you. No matter how much you ask, how well you present your advantages or how sincere you are about helping this prospective client, things...
- White papers 2003-01-01
- Articles on Promotion: Marketing in a Down Market
- The InfoGuru Marketing Principle of sharing what you know and giving away lots of free information still applies. You can break the InfoGuru Principle into its two main components: Value and Visibility. Everything about business can be divided into two broad categories - Process and Solutions. Process is what one...
- White papers 2003-01-01
- Marketing Articles on Packaging: Communicating Your Core Marketing Message
- In this article, a model of growth and change is focussed: You have a problem that you are getting tired of living with, You see a new possibility for a life beyond that problem, You start to understand why you haven't solved this problem, You seek new ways of thinking...
- White papers 2003-01-01
- Marketing Articles on Positioning: What is an InfoGuru Anyway?
- An InfoGuru is a business person with valuable information who leverages what they know to expand his/her success while making a contribution. So an InfoGuru isn't someone who has a lot of knowledge and information, who simply sells that information. That person would be classified as an "Expert." Nor is...
- White papers 2003-01-01
- Marketing Articles on Pricing and Proposals: Value Pricing and Proposals
- If you're a service provider you probably put a lot of energy into giving and making a contribution. This is good, but you also need to take care of yourself. Many small service business owners play the "Lose-Win game." You lose and your clients win. This leads to frustration, resentment...
- White papers 2003-01-01
- Action Plan
- The G-7 Finance Ministers and Central Bank Governors, have adopted an integrated Action Plan to increase predictability and reduce uncertainty about official policy actions in the emerging markets. The Action Plan is part of an overall endeavor whereby the sovereign debt of all countries would ultimately be investment grade, a...
- White papers 2002-04-20
Additional Resources
- DIRECT MARKETING ASSOCIATION: Alliance publishes action plan for government and business.
- M2 PRESSWIRE-18 August 1998-DIRECT MARKETING ASSOCIATION: Alliance publishes action plan for government and business C1994-98 M2 COMMUNICATIONS LTD RDATE:170898 The Alliance for Electronic Business AEB has published a series of position papers designed to inform Government and business about the ...
- Research articles 1998-08-18
- Itaa & Us Patent & Trademark Office Launch Cooperative Effort - Company Business and Marketing
- The Information Technology Association of America ITAA and the US Patent and Trademark Office USPTO announced a plan to help the government agency keep pace with the rapid changes in software and related technologies. The cooperative arrangement between ITAA and USPTO is part of the customer partnership efforts recently...
- Research articles 2000-05-08
- Lessons from the field - Effective Sales Management: Short and Long-term Planning, Forecasting, and Expense Budgeting - Part 2 of 2 - By John Hogan
- Lessons from the field - Effective Sales Management: Short and Long-term Planning, Forecasting, and Expense Budgeting - Part 2 of 2 - By John Hogan 'The budget evolved from a management tool into an obstacle to management.' Frank C. CarlucciCarlucci has had a very diverse career, having served as US...
- News items 2009-08-10
- Using Your Network to Market Your Personal "Brand"
- Relationships form the foundation of business. Building strong and meaningful business relationships paves a pathway to success in the long term. Consider the following questions as you prepare to network and market yourself:What personal or professional goals are you striving to reach when networking?Which of your strengths are the right...
- Articles 2007-11-13
- Planning a Crisis Management Strategy
- When companies experience a major problem that threatens their business, they need to react quickly and effectively to protect their reputations. Providing clear information to customers and the media can build support and help the company to recover quickly. An important part of the process is having a crisis management...
- Articles 2007-11-02
- The Marketing Plan
- The marketing plan is a blueprint of action plan for undertaking the marketing activities in an organization. The components of the marketing plan consist of conducting the Strengths, Weaknesses, Opportunities, and Threats SWOT Analysis, formulating marketing goals and objectives, designing marketing strategies, implementing the strategies, and control. The paper examines...
- White papers 2003-01-01
- Mashable's Weekly Guide to Social Media Conferences and Events
- It's a brand new week, which means it's time for Mashable's guide to upcoming social media and web events, parties, and conferences. For more upcoming event listings, check out Mashable's Events section . Is your event not on this list? Contact us at least one month...
- News items 2009-10-19
- Mashable's Weekly Internet and Social Media Events Guide
- It's a brand new week, which means it's time for Mashable's guide to upcoming social media and web events, parties, and conferences. For more upcoming event listings, check out Mashable's Events section. Is your event not on this list? Contact us and let's establish a media partnership. Mashable's Weekly Social...
- News items 2009-08-24
- Planning an Advertising and Communications Campaign
- Any communications campaign must have clear, measurable objectives. This is true whether the campaign is designed to communicate product benefits or to support an event. In order to achieve these objectives, a campaign requires careful planning. There are eight main stages to consider, from defining the target market to setting...
- Articles 2007-02-15
- Developing Your Network Marketing Game Plan.
- There is nothing like a clear, detailed and concise game plan to guide ones success in network marketing. This article summarizes some of the key elements to developing such a successful game plan. It's critical to always make sure that the actions one take are in line with intended results....
- White papers 2003-01-01
- Strategy And Ethical Behavior
- Marketing strategy is the action-plan towards maximization of the marketing mix of the organization for achieving success in a particular market segment. Planning is one of the most important elements of a marketing strategy. It lays down the roadmap for optimal utilization of resources during execution of marketing strategy. Marketing...
- Presentations 2003-01-01
- Knowledge Marketing
- Market forces push marketing and sales professionals to find new ways to differentiate themselves from competitors and add value to their customers. Knowledge marketing involves setting yourself apart from competitors by becoming an expert in understanding perceived customer benefits. It also involves understanding your specific marketplace and the trends that...
- White papers 2003-01-01
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