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	<title><![CDATA[action plan and marketing Resources | BNET]]></title>
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	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to action plan and marketing]]></description>
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		<title><![CDATA[Marketing Articles on Pricing and Proposals: Value Pricing and Proposals]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=60781]]></link>
		<description><![CDATA[If you're a service provider you probably put a lot of energy into giving and making a contribution. This is good, but you also need to take care of yourself. Many small service business owners play the "Lose-Win game." You lose and your clients win. This leads to frustration, resentment...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/action+plan.html"><![CDATA[Action Plan]]></category>
		<category domain="http://resources.bnet.com/topic/pricing+strategy.html"><![CDATA[Pricing Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/action+plan+marketing.html"><![CDATA[Action Plan Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/pricing.html"><![CDATA[Pricing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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		<title><![CDATA[Marketing Articles on Positioning: What is an InfoGuru Anyway?]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=60783]]></link>
		<description><![CDATA[An InfoGuru is a business person with valuable information who leverages what they know to expand his/her success while making a contribution. So an InfoGuru isn't someone who has a lot of knowledge and information, who simply sells that information. That person would be classified as an "Expert." Nor is...]]></description>
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		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/action+plan.html"><![CDATA[Action Plan]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/knowledge.html"><![CDATA[Knowledge]]></category>
		<category domain="http://resources.bnet.com/topic/positioning.html"><![CDATA[Positioning]]></category>
		<category domain="http://resources.bnet.com/topic/action+plan+marketing.html"><![CDATA[Action Plan Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/infoguru.html"><![CDATA[InfoGuru]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
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		<title><![CDATA[Marketing Articles on Packaging: Communicating Your Core Marketing Message]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=60785]]></link>
		<description><![CDATA[In this article, a model of growth and change is focussed: You have a problem that you are getting tired of living with, You see a new possibility for a life beyond that problem, You start to understand why you haven't solved this problem, You seek new ways of thinking...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/action+plan.html"><![CDATA[Action Plan]]></category>
		<category domain="http://resources.bnet.com/topic/action+plan+marketing.html"><![CDATA[Action Plan Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Articles on Promotion: Marketing in a Down Market]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=60787]]></link>
		<description><![CDATA[The InfoGuru Marketing Principle of sharing what you know and giving away lots of free information still applies. You can break the InfoGuru Principle into its two main components: Value and Visibility. Everything about business can be divided into two broad categories - Process and Solutions. Process is what one...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/action+plan.html"><![CDATA[Action Plan]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/action+plan+marketing.html"><![CDATA[Action Plan Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Marketing Articles on Persuasion: Selling the Future]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=60789]]></link>
		<description><![CDATA[When meeting with a prospective client, you're trying to understand their problems, determine their objectives, explain your services and outline the many benefits of working with you. No matter how much you ask, how well you present your advantages or how sincere you are about helping this prospective client, things...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/action+plan.html"><![CDATA[Action Plan]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/client.html"><![CDATA[Client]]></category>
		<category domain="http://resources.bnet.com/topic/motivation.html"><![CDATA[Motivation]]></category>
		<category domain="http://resources.bnet.com/topic/action+plan+marketing.html"><![CDATA[Action Plan Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/leadership.html"><![CDATA[Leadership]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
	</item>
	<item>
		<title><![CDATA[The 5Ps of Professional Service Business Marketing]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=60791]]></link>
		<description><![CDATA[The 5Ps of Professional Service Business Marketing is a model to help one plan and clarify ones marketing direction. Each P described in the article has a list of questions to consider when developing marketing strategy. Here are those 5Ps: Positioning, Packaging, Promotion, Persuation, Performance.   ]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/action+plan.html"><![CDATA[Action Plan]]></category>
		<category domain="http://resources.bnet.com/topic/action+plan+marketing.html"><![CDATA[Action Plan Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Why Marketing Is A Lot Like Baseball And How This Can Help You Attract More Clients - Not Attracting Enough Clients? Here's Why.]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=60808]]></link>
		<description><![CDATA[You're not attracting enough clients to your business for a very simple reason. You're not doing the right things. Like baseball or any other game, you need to have a plan to win. Winning doesn't come by accident.  First you need to get reliable, solid and proven information that...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/action+plan.html"><![CDATA[Action Plan]]></category>
		<category domain="http://resources.bnet.com/topic/baseball.html"><![CDATA[Baseball]]></category>
		<category domain="http://resources.bnet.com/topic/action+plan+marketing.html"><![CDATA[Action Plan Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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	<item>
		<title><![CDATA[Action Plan]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=54439]]></link>
		<description><![CDATA[The G-7 Finance Ministers and Central Bank Governors, have adopted an integrated Action Plan to increase predictability and reduce uncertainty about official policy actions in the emerging markets. The Action Plan is part of an overall endeavor whereby the sovereign debt of all countries would ultimately be investment grade, a...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 20 Apr 2002 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/action+plan.html"><![CDATA[Action Plan]]></category>
		<category domain="http://resources.bnet.com/topic/emerging+market.html"><![CDATA[Emerging Market]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/financial+services.html"><![CDATA[Financial Services]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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