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- Marketing Articles on Pricing and Proposals: Value Pricing and Proposals
- If you're a service provider you probably put a lot of energy into giving and making a contribution. This is good, but you also need to take care of yourself. Many small service business owners play the "Lose-Win game." You lose and your clients win. This leads to frustration, resentment...
- White papers 2003-01-01
- Marketing Articles on Positioning: What is an InfoGuru Anyway?
- An InfoGuru is a business person with valuable information who leverages what they know to expand his/her success while making a contribution. So an InfoGuru isn't someone who has a lot of knowledge and information, who simply sells that information. That person would be classified as an "Expert." Nor is...
- White papers 2003-01-01
- Marketing Articles on Packaging: Communicating Your Core Marketing Message
- In this article, a model of growth and change is focussed: You have a problem that you are getting tired of living with, You see a new possibility for a life beyond that problem, You start to understand why you haven't solved this problem, You seek new ways of thinking...
- White papers 2003-01-01
- Articles on Promotion: Marketing in a Down Market
- The InfoGuru Marketing Principle of sharing what you know and giving away lots of free information still applies. You can break the InfoGuru Principle into its two main components: Value and Visibility. Everything about business can be divided into two broad categories - Process and Solutions. Process is what one...
- White papers 2003-01-01
- Marketing Articles on Persuasion: Selling the Future
- When meeting with a prospective client, you're trying to understand their problems, determine their objectives, explain your services and outline the many benefits of working with you. No matter how much you ask, how well you present your advantages or how sincere you are about helping this prospective client, things...
- White papers 2003-01-01
- The 5Ps of Professional Service Business Marketing
- The 5Ps of Professional Service Business Marketing is a model to help one plan and clarify ones marketing direction. Each P described in the article has a list of questions to consider when developing marketing strategy. Here are those 5Ps: Positioning, Packaging, Promotion, Persuation, Performance.
- White papers 2003-01-01
- Why Marketing Is A Lot Like Baseball And How This Can Help You Attract More Clients - Not Attracting Enough Clients? Here's Why.
- You're not attracting enough clients to your business for a very simple reason. You're not doing the right things. Like baseball or any other game, you need to have a plan to win. Winning doesn't come by accident. First you need to get reliable, solid and proven information that...
- White papers 2003-01-01
Additional Resources
- DIRECT MARKETING ASSOCIATION: Alliance publishes action plan for government and business.
- M2 PRESSWIRE-18 August 1998-DIRECT MARKETING ASSOCIATION: Alliance publishes action plan for government and business C1994-98 M2 COMMUNICATIONS LTD RDATE:170898 The Alliance for Electronic Business AEB has published a series of position papers designed to inform Government and business about the ...
- Research articles 1998-08-18
- The Marketing Plan
- The marketing plan is a blueprint of action plan for undertaking the marketing activities in an organization. The components of the marketing plan consist of conducting the Strengths, Weaknesses, Opportunities, and Threats SWOT Analysis, formulating marketing goals and objectives, designing marketing strategies, implementing the strategies, and control. The paper examines...
- White papers 2003-01-01
- Developing Your Network Marketing Game Plan.
- There is nothing like a clear, detailed and concise game plan to guide ones success in network marketing. This article summarizes some of the key elements to developing such a successful game plan. It's critical to always make sure that the actions one take are in line with intended results....
- White papers 2003-01-01
- Direct Marketing Activities in USDA/AMS
- This paper describes the current small farm direct marketing initiative in August 1998 with the implementation of our Farmer Direct Marketing Action Plan, built upon recommendations in the Small Farm Commission Report (January 1998) to identify USDA's role in supporting marketing opportunities for small farmers. The Plan designed to enhance...
- White papers 2002-01-03
- The Marketing Scenario: A Reality Check On Your Marketing Strategy
- Marketing strategy is the action-plan towards maximization of the marketing mix of the organization for achieving success in a particular market segment. Marketing Scenario MS is a practical tool that facilitates the formulation of a winning marketing strategy. MS translates the marketing strategy to simple, everyday language. The paper examines...
- White papers 2003-11-25
- Knowledge Marketing
- Market forces push marketing and sales professionals to find new ways to differentiate themselves from competitors and add value to their customers. Knowledge marketing involves setting yourself apart from competitors by becoming an expert in understanding perceived customer benefits. It also involves understanding your specific marketplace and the trends that...
- White papers 2003-01-01
- Marketing: Planning And Strategy
- Strategy refers to the definitive action-plan drawn out by an organization towards accomplishing its long-term goals. It consists of a set of objectives, decision-making patterns, and policies. Organizations need to strategize for optimal utilization of resources. Marketing strategy is the coordination and control of the four Ps of marketing towards...
- Presentations 2003-01-01
- From Backpacks To Briefcases: How To Develop Your Own Business Plan
- The business plan of an organization outlines the action-plan towards accomplishment of long-term objectives of the organization. It includes assessing the factors prevailing in the organization's external environment, designing the marketing and sales strategy, drawing up the financial plan, and developing the operations strategy. The paper examines the fundamental elements...
- Presentations 2003-01-01
- Del Monte Merges Promo, Shopper Marketing Duties
- Del Monte Foods has consolidated consumer promotions and shopper marketing duties under two different agencies for both its pets and consumer goods units, the company announced today Tuesday.Catapult Action Biased Marketing will oversee the consumer goods side, which includes brands like Del Monte, College Inn, Contadina and S&W.Draftfcb Chicago, whose...
- News items 2009-11-03
- Building an Email Marketing Strategy
- The Internet is now the way to get information. In the US, 170 million people, 60% of the total population, are online. One hundred and forty seven million people use email daily. Major advertising campaigns now include big investments in websites and email campaigns. Email marketing has grown in popularity...
- White papers 2005-08-19
- 7 Degrees Toward Global Marketing Nirvana
- Learning to compete in the global marketplace can be an intimidating undertaking for the small business owner. However, the global game is no longer just for the "big boys." Whether a person is person service e-shop or a multi-billion-dollar traditional manufacturing company, going global is a matter of survival. This...
- White papers 2002-04-30
- Itaa & Us Patent & Trademark Office Launch Cooperative Effort - Company Business and Marketing
- The Information Technology Association of America ITAA and the US Patent and Trademark Office USPTO announced a plan to help the government agency keep pace with the rapid changes in software and related technologies. The cooperative arrangement between ITAA and USPTO is part of the customer partnership efforts recently...
- Research articles 2000-05-08
- Mercury Adds Senior Personnel To Enhance Marketing, Communications And Planning; Latest Appointments Part of Action Plan Resulting From Deloitte and Touche Recommendations
- Business Editors & High Tech Writers VANCOUVER, British Columbia--BUSINESS WIRE--May 24, 2000 Mercury Scheduling Systems Inc. (OTCBB:MYSYF) (CDNX:MRY) has made three senior appointments that will add considerably the company's new emphasis on its marketing initiatives and will facilitate a greater level of corporate communication. The recent appointments...
- Research articles 2000-05-24
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