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- Data Dive: More from Ad Age's 100 Leading Advertisers
- Data Dive: More from Ad Age's 100 Leading AdvertisersFascinating Facts Folks!O.K. maybe not fascinating but very well written and informative. Thank you BNet for reporting solid information that we can use!Your recent survey asked us to let you know what we want, articles like this one get my vote.As an...
- Discussion threads 2008-07-08
- Ad Age's Predictions of 2008 Marketing Trends
- Ad Age's Predictions of 2008 Marketing TrendsWORKING RETIREDNot much new with this one. I've been bloviating about it for over five years - in articles, in my book, on my blog.Is Madison Avenue listening? Not really.http://advertisingtobabyboomers.blogspot.com/Working retiredWell boomers are hitting their mid-60s so this trend should pick up...
- Discussion threads 2007-12-19
- Samsung reviews kicks into high gear.(The World: Ad Age Global News & Data)(Brief Article)
- Byline: Ad Age staff Byline: Ad Age staff
- Research articles 2004-05-17
- Interpublic still in Samsung running.(The World: Ad Age Global News & Data)(Brief Article)
- Byline: Ad Age reporters Byline: Ad Age reporters
- Research articles 2004-07-05
- Sony to hear pitches for $75 mil account.(consumer electronics ad account in Europe)(Brief Article)
- Byline: Ad Age reporters Byline: Ad Age reporters
- Research articles 2002-10-07
- Advertising Age Goes Digital with Zinio Systems
- SAN FRANCISCO -- Advertising Age magazine Ad Age announced the launch of its digital edition delivered by Zinio Systems, Inc., worldwide leader in digital magazine production, distribution and circulation. As part of the partnership, Zinio will digitally produce and deliver the leading advertising trade magazine globally. The December 13th issue...
- Research articles 2004-12-09
- AD AGE'S HYBRIDS FOR DUMMIES; It's electric! Wait, no it's not. Then what exactly is a Prius or a Volt? Here's a handy guide to models on the market and on the horizon.(News)(American Honda Motor Company Inc.)(Ford Motor Co.)(Toyota Motor Sales U.S.A. Inc
- Byline: JEAN HALLIDAY Byline: JEAN HALLIDAY
- Research articles 2007-12-10
- Burger King Ad Fight: The Worst-Case Scenario for Crispin Porter + Bogusky
- Burger King appears to be frittering away its hard-fought gains and Crispin Porter + Bogusky could end up being used as the fall-guy. Ad Age reports this week that BK's corporate HQ is trying to rig a vote that will force franchisees to accept a $1 for a double burger...
- Blog posts 2009-07-15
- Share your view.(Viewpoint)
- Send letters to the editor, corrections and Forum submissions or ideas to Viewpoint@AdAge.com; or to Advertising Age, ... Send letters to the editor, corrections and Forum submissions or ideas to Viewpoint@AdAge.com; or to Advertising Age, Viewpoint, 711 Third Ave., New York, N.Y. 10017. Please limit letters...
- Research articles 2005-03-14
- Ad Age's World Wire;DCMA adds to DaimlerChrysler work.
- [london] DCMA, the joint venture between CIA Medianetwork and True North Communications' FCB Worldwide, picked up DaimlerChrysler's media planning globally, excluding the U.S., Canada, Mexico and Germany. The assignment comes 10 months after DCMA wo [london] DCMA, the joint venture between CIA Medianetwork and True...
- Research articles 2000-02-21
- Ad Age's World Wire;German, Canadian airlines rejigger.
- [frankfurt and montreal] Lufthansa German Airlines plans to review its passenger-ad business as part of the carrier's efforts to target key international markets including the U.S., U.K., Spain, Italy and France. Lead agency Springer & Jacoby and [frankfurt and montreal] Lufthansa German Airlines plans to review...
- Research articles 2000-02-14
- Ad Age's World Wire;Y&R gets telco venture's $50 mil acc't.(Brief Article)
- [hong kong] Concert, the global communications joint venture between AT&T Corp. and British Telecommunications, awarded its estimated $45 million to $50 million global launch account to Y&R Advertising. The agency, which works for AT&T in [hong kong] Concert, the global communications joint venture between AT&T...
- Research articles 2000-01-31
- Ad Age's World Wire;Unilever consolidates Canadian media.
- [toronto] Unilever Canada consolidated its estimated $25 million media planning and buying account at Omnicom Group-owned Harrison, Young, Pesonen & Newell. Harrison Young has handled Unilever's media buying for the past 15 years; losing planning [toronto] Unilever Canada consolidated its estimated $25 million media planning...
- Research articles 2000-01-10
- AD AGE'S WORLD WIRE.(Hasbro has rights to Nintendo's Pokemon characters)
- Hasbro to handle Pokemon in U.S. Hasbro to handle Pokemon in U.S.
- Research articles 1998-06-01
- Should CNN and ESPN Be So Excited About Word-of-Mouth?
- To hear many people in marketing tell it, there is no marketing more powerful than word-of-mouth, the phenomenon in which a friend recommends a product or service to a friend. So, with that in mind, It's probably little wonder that some TV networks are trying to capitalize on word-of-mouth as...
- Blog posts 2009-07-27
- Agencies Have Cut 24,100 Jobs Since Recession Began
- Since the recession began, 24,100 ad agency jobs have been lost. In all ad-related jobs, including media, losses have topped 65,100, according to Ad Age. The numbers are not unexpected, but they do indicate that agencies are severely under-reporting the number of people they let go. BNET's...
- Blog posts 2009-02-09
- End of JWT Chicago Raises Questions About City's Role in the Ad World
- The closing of JWT's once-massive Chicago office has triggered an existential crisis among ad folk in the Windy City. You can see that in the comments section underneath Ad Age's coverage of the story. There were 33 posts at the time of writing, and we haven't even reached lunchtime on...
- Blog posts 2009-04-06
- General Motors, Chrysler Ad Cuts Don't Spell Armageddon for Media
- Ad Age has a far more detailed analysis of how the troubles at General Motors and Chrysler will affect media companies than the one I did last week, and it's worth a read. The magazine surmised, as did I, that the pain many media companies are feeling now isn't as...
- Blog posts 2009-04-06
- Retail 'Power Players' Spend Big Despite Downturn
- Advertising Age this week ranks 30 “Power Players†with big ad budgets and a taste for innovation. Ad Age’s list includes four retail honchos: Stephen Quinn of Wal-Mart, Richard Gerstein of Sears Holdings, Peter Sachse of Macy’s, and Mike Boylson of J.C. Penney. What can we learn? by Lisa Everitt
- Blog posts 2008-10-15
Additional Resources
- Google Patent App Hints at TV Ad Strategy
- Two interesting points about Google popped up yesterday. The first, a story in Ad Age about Google saddling up with Dish TV to set up an ad delivery platform. Essentially, Google wants to get better demographic and consumer engagement numbers, while using the same bidding concept for TV ads that...
- Blog posts 2008-05-06
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