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- Agencies Have Cut 24,100 Jobs Since Recession Began
- Since the recession began, 24,100 ad agency jobs have been lost. In all ad-related jobs, including media, losses have topped 65,100, according to Ad Age. The numbers are not unexpected, but they do indicate that agencies are severely under-reporting the number of people they let go. BNET's...
- Blog posts 2009-02-09
- Omnicom Lays Off 3,500; Are More Layoffs on the Way?
- Omnicom is to lay off 5 percent of its workforce, or about 3,500 of its 70,000 employees worldwide. BBDO is expected to take a large hit as it is Chrysler's agency of record. The question now is, will those cuts be enough or must Omnicom agencies bleed some more to...
- Blog posts 2008-12-18
- Ad Age's World Wire;German, Canadian airlines rejigger.
- [frankfurt and montreal] Lufthansa German Airlines plans to review its passenger-ad business as part of the carrier's efforts to target key international markets including the U.S., U.K., Spain, Italy and France. Lead agency Springer & Jacoby and [frankfurt and montreal] Lufthansa German Airlines plans to review...
- Research articles 2000-02-14
Additional Resources
- More Layoffs at Ad Age; D.C. Bureau Chief Axed
- Advertising Age has laid off five more editorial staffers, according to the New York Observer: Since December, the magazine has let go a photo editor Susan McCoy, editors of Special Reports (editors Dan Lippe and Mike Ryan Ad Age's special sections, which are not advertorial), and a copy editor whose...
- Blog posts 2009-03-23
- Digital Ad Growth Helps Industry Revenue Rise 8.6 Percent
- Ad Age put out its revenue numbers for the industry as a whole for 2007, and found a surprising 8.6 percent jump in growth. With a slumping print industry continuing a multi-year swan dive, that growth was bolstered by a lot of digital. From Ad Age: While it comes...
- Blog posts 2008-05-07
- Advertising Roundup: BK Picks LatinWorks; WPP to Acquire Jupiter; Layoffs at Lowe and Deutsch; More ...
- Burger King Picks LatinWorks -- Burger King has selected Omnicom Group's LatinWorks in Austin, Texas, as its lead U.S. Hispanic creative agency following a review, BK said today. In addition, Tapestry in Chicago, part of the Starcom MediaVest Group of shops and ultimately a unit of Publicis Groupe, was chosen...
- Blog posts 2009-01-20
- 9/11 Ad for WWF Causes Tsunami of a Crisis for DDB Brasil
- Sergio Valente, president of DDB Brasil, said the ad was presented to the WWF in Brazil in December 2008 and approved; it then ran once in a small local paper. "When I saw it, I said, 'Stop running that ad,'" Mr. Valente said. 'Worst Person in the World'Running an ad...
- News items 2009-09-02
- 3 Ways Clients Can Push Ad Agencies to Save Money
- Advertising Age has declared cultural war on procurement officers -- the executives at large advertisers who scrutinize ad agency budgets in an attempt to save money. Editor Jonah Bloom recently denounced the "obsession with ROI return on investment and the rise of the procurement officer" and wondered "whether procurement had...
- Blog posts 2009-11-17
- Advertising Roundup: Super Bowl Audience Declined; Sex Pistol's Butter Ad; BMW Review; Cliff Freeman Gets Airline; More ...
- Super Bowl more expensive for advertisers, got fewer viewers -- NBC said it sold out its entire available ad inventory on the Super Bowl last night, notching $206 million, up from $186.3 million sold by News Corp.'s Fox for the 2008 game. The game got 97 million viewers last year,...
- Blog posts 2009-02-03
- End of JWT Chicago Raises Questions About City's Role in the Ad World
- The closing of JWT's once-massive Chicago office has triggered an existential crisis among ad folk in the Windy City. You can see that in the comments section underneath Ad Age's coverage of the story. There were 33 posts at the time of writing, and we haven't even reached lunchtime on...
- Blog posts 2009-04-06
- AOL, Yahoo, and Microsoft Spend Big On Ads To Reclaim Their Luster
- NEW YORK (AdAge.com) -- Facebook and Twitter get all the attention, but Yahoo, AOL and Microsoft, all onetime winners in their respective categories (portals, internet access, operating systems), are out to remind the world they're still the heavy-hitters on the web. For these brands, the...
- News items 2009-10-05
- Letterman vs. O'Brien May Be the Tipping Point on TV's Non-Sensical Age Bias
- Even before I was far into the latter half of the 18 to 49 demographic, I found it bizarre â€" and depressing â€" that the TV market was pretty much built on the belief that once a viewer hits the age of 50, they are worthless to TV advertisers, and...
- Blog posts 2009-07-17
- Why Ad Industry Won't Recover in Second Half
- NEW YORK (AdAge.com) -- It's not getting a lot better, but at least it's not getting any worse. And it probably won't ever get back to where it once was. That's the marketing forecast for the second half of the year based on a temperature check of players in the...
- News items 2009-08-10
- Euro Replaces Digitas as IBM's Global Digital Agency
- NEW YORK (AdAge.com) -- IBM is shifting global digital duties on its $1.25 billion ad account to Havas' Euro RSCG from Publicis Groupe's Digitas, the tech giant's lead digital agency for more than a decade. John Kennedy, VP-corporate marketing at IBM, cited Euro's "deep digital expertise," as well as the...
- News items 2009-11-09
- Advertising Roundup: More agency layoffs; Y&R Wins Round Table; Fiat Picks WPP
- Advertisers gain upper hand in web formats -- As growth in online advertising slows, some Internet companies are easing the restrictions they impose on the categories and formats of advertising they will accept. Web sites have started letting marketers create bigger, more intrusive ads that take up more space on...
- Blog posts 2008-12-29
- Advertising Roundup: Dunkin Donuts' New Ads; 3-D Ad for Super Bowl; Latest Layoff Rumors; More ...
- Dunkin' Donuts breaks Hill Holliday campaign -- Coffee and doughnut chain Dunkin’ Donuts breaks a new $100 million advertising campaign today that features the slogan “You Kin’ Do it.†The new effort, which was created by Dunkin’s Boston-based advertising agency Hill, Holliday, Connors, Cosmopulos Inc., is the latest iteration of...
- Blog posts 2009-01-06
- Advertising Roundup: Dunkin Donuts' New Ads; 3-D Ad for Super Bowl; Latest Layoff Rumors; More â¦
- Dunkin' Donuts breaks Hill Holliday campaign — Coffee and doughnut chain Dunkin' Donuts breaks a new $100 million advertising campaign today that features the slogan "You Kin' Do it." The new effort, which was created by Dunkin's Boston-based advertising agency Hill, Holliday, Connors, Cosmopulos Inc., is the latest iteration of...
- News items 2009-08-07
- Advertising Roundup: Celeb Brands Axed; Agency in Credit Card Scam; DraftFCB on Starbucks; New Shell Campaign
- Bad news for LL Cool James, Sarah Jessica Parker, Amanda Bynes, Venus Williams et al -- Following the worst holiday shopping season in four decades, numerous retailers are going bankrupt or being liquidated and taking celebrity brands down along with them. [Source: Ad Age] Rita Sanders employee...
- Blog posts 2009-02-04
- The Machine; Ogilvy & Mather Worldwide takes the top prize as Ad Age's U.S. Agency of the Year for its banner 2001 performance.
- The recession took its toll on the ad business, but WPP Group's Ogilvy & Mather proved its mettle. The agency soared creatively, packed a powerful new-business punch and excelled at creating integrated programs for a roster of blue-chip clients. The recession took its toll on...
- Research articles 2002-01-14
- Levi's Asks for Transparency and Media Buyers Balk
- Media buyers are shocked -- shocked! -- that Levi's wants to get an accurate idea of what agencies are paying for their ad buys. This is presented as some sort of confidentiality breach in today's Ad Age, which says that in the jeansmaker's recent agency review Levi's asked "shops to...
- Blog posts 2008-11-10
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