Resources
BNET Resources
- sort by:
- Relevance
- Date
- Popularity
- Burger King Ad Fight: The Worst-Case Scenario for Crispin Porter + Bogusky
- Burger King appears to be frittering away its hard-fought gains and Crispin Porter + Bogusky could end up being used as the fall-guy. Ad Age reports this week that BK's corporate HQ is trying to rig a vote that will force franchisees to accept a $1 for a double burger...
- Blog posts 2009-07-15
- Omnicom Lays Off 3,500; Are More Layoffs on the Way?
- Omnicom is to lay off 5 percent of its workforce, or about 3,500 of its 70,000 employees worldwide. BBDO is expected to take a large hit as it is Chrysler's agency of record. The question now is, will those cuts be enough or must Omnicom agencies bleed some more to...
- Blog posts 2008-12-18
- Signs of the Apocalypse: Americans Economize on Toilet Paper; Stock Up on Snuggies and Slankets
- Americans are economizing on toilet paper and stocking up on Snuggies and Slankets, the blankets with sleeves advertised in direct response TV ads. Ad Age reports the two developments separately, but really it's the same story: A look inside the scared mind of the embattled U.S. consumer in a recession....
- Blog posts 2009-01-27
- Agencies Have Cut 24,100 Jobs Since Recession Began
- Since the recession began, 24,100 ad agency jobs have been lost. In all ad-related jobs, including media, losses have topped 65,100, according to Ad Age. The numbers are not unexpected, but they do indicate that agencies are severely under-reporting the number of people they let go. BNET's...
- Blog posts 2009-02-09
- End of JWT Chicago Raises Questions About City's Role in the Ad World
- The closing of JWT's once-massive Chicago office has triggered an existential crisis among ad folk in the Windy City. You can see that in the comments section underneath Ad Age's coverage of the story. There were 33 posts at the time of writing, and we haven't even reached lunchtime on...
- Blog posts 2009-04-06
Additional Resources
- Advertising Roundup: Super Bowl Audience Declined; Sex Pistol's Butter Ad; BMW Review; Cliff Freeman Gets Airline; More ...
- Super Bowl more expensive for advertisers, got fewer viewers -- NBC said it sold out its entire available ad inventory on the Super Bowl last night, notching $206 million, up from $186.3 million sold by News Corp.'s Fox for the 2008 game. The game got 97 million viewers last year,...
- Blog posts 2009-02-03
- Advertising Roundup: BK Picks LatinWorks; WPP to Acquire Jupiter; Layoffs at Lowe and Deutsch; More ...
- Burger King Picks LatinWorks -- Burger King has selected Omnicom Group's LatinWorks in Austin, Texas, as its lead U.S. Hispanic creative agency following a review, BK said today. In addition, Tapestry in Chicago, part of the Starcom MediaVest Group of shops and ultimately a unit of Publicis Groupe, was chosen...
- Blog posts 2009-01-20
- More Layoffs at Ad Age; D.C. Bureau Chief Axed
- Advertising Age has laid off five more editorial staffers, according to the New York Observer: Since December, the magazine has let go a photo editor Susan McCoy, editors of Special Reports (editors Dan Lippe and Mike Ryan Ad Age's special sections, which are not advertorial), and a copy editor whose...
- Blog posts 2009-03-23
- Chrysler Defends Lancia Ad; Says Ad Age Report Is Wrong
- Chrysler says a Lancia ad made by an Italian ad agency that calls for the release of Burmese pro-democracy leader Aung San Suu Kyi did not cost U.S. taxpayers anything and that Ad Age was wrong for reporting otherwise. by Jim Edwards
- Blog posts 2009-12-05
- Advertising Roundup: Mini in Review; Home Depot Eyes Media; Coke Sued on Vitaminwater; More ...
- Mini calls global review -- WCRS, which has been the UK agency of record for the last 8 years, has not been tapped to participate. [Source: AgencySpy] Publicis buys Bulgarian agency -- Communications chain Publicis MARC Group owner Nikolai Nedelchev said he will sell his majority stake...
- Blog posts 2009-01-15
- Under Those Snuggies We're All Naked and Lubed, According to Ad Age Recession Coverage
- From a single press release shall mighty trend pieces grow! That's the motto at Ad Age, which took an amusing stat about the growth in sales of personal lubricants and concluded that Americans must be shagging the recession away. Here are their numbers: by Jim Edwards
- Blog posts 2009-05-22
- Enfatico is Wrapped Into Y&R; Layoffs Expected; Dell Looks Elsewhere
- Even though everyone expected it, it's still a surprise: Enfatico has been wrapped into Young & Rubicam, effectively killing* WPP and Dell's grand experiment of a giant new international agency to serve only the computer maker. See correction below No layoffs have been announced as yet, but...
- Blog posts 2009-04-10
- MTV Ad for Teva's Plan B Morning-After Pill Has Some Parents Up in Arms
- Duramed, the unit of Teva/Barr that markets the Plan B morning-after contraceptive, is advertising on MTV.com, and some parents don't like it, according to Ad Age. Denise O'Donoghue and her husband, Patrick, who have a 14-year old daughter, said: For MTV to run this ad is...
- Blog posts 2009-01-09
- TV Ad Prices Remain High Despite Weak Market, Lower Audiences
- UPDATE -- Chrysler will shift its TV dollars to spot TV from national TV, another indicator that major clients will be resisiting high prices at the upfronts. Network TV ad sales chiefs are delusional -- or they're evil geniuses. Despite the recession decimating their clients' advertising...
- Blog posts 2009-01-12
- Insomnia and Antidepressant Sales Give Lie to DTC Myths
- Direct-to-consumer drug advertising has almost no relationship with consumer demand for prescriptions. That is one interpretation of a story in Ad Age showing that scrips for insomnia pills (such as Sanofi-Aventis's Ambien CR) and antidepressants (such as Eli Lilly's Cymbalta) are up, even though advertising in both those categories is...
- Blog posts 2009-03-05
- Advertising Roundup: Dunkin Donuts' New Ads; 3-D Ad for Super Bowl; Latest Layoff Rumors; More ...
- Dunkin' Donuts breaks Hill Holliday campaign -- Coffee and doughnut chain Dunkin’ Donuts breaks a new $100 million advertising campaign today that features the slogan “You Kin’ Do it.†The new effort, which was created by Dunkin’s Boston-based advertising agency Hill, Holliday, Connors, Cosmopulos Inc., is the latest iteration of...
- Blog posts 2009-01-06
- Advertising Roundup: Abbott Lists Agencies; Goldsmith Back in Business; Fallon Wins Boston Mkt; Virgin Shakes up Roster; More ...
- Abbott Laboratories shortlists agencies in Asia -- The US pharmaceutical company is reviewing its $20 million regional media duties. OMG’s PHD and Interpublic Group’s Initiative are reported to be involved in all the markets, while ZenithOptimedia and MEC are involved in some markets. [Source: Brand Republic] Ex-Y&R...
- Blog posts 2009-01-09
- 3 Ways Clients Can Push Ad Agencies to Save Money
- Advertising Age has declared cultural war on procurement officers -- the executives at large advertisers who scrutinize ad agency budgets in an attempt to save money. Editor Jonah Bloom recently denounced the "obsession with ROI return on investment and the rise of the procurement officer" and wondered "whether procurement had...
- Blog posts 2009-11-17
- Campbell's Gay Soup Ad Causes Storm in a Bread Bowl
- Campbell Soup has placed an ad in gay magazine The Advocate. The ad, which shows two lesbian parents and their son, touts Campbell's Swanson line of broth. Predictably, the placement has stirred a ludicrous "controversy," with the right-wing American Family Association accusing the company of embracing the...
- Blog posts 2009-01-06
- 28% of Microsoft's Massive In-Game Ad Unit Laid Off
- Game news website Gamasutra reported that as part of Microsoft's effort to lay off 5,000 employees, 28 percent of staff at its Massive in-game advertising unit have been given the boot. You have to do a little math to figure out how many, exactly, have been let...
- Blog posts 2009-05-07
- << Previous
- page 1 of 1
- Next >>
