Resources
BNET Resources
- sort by:
- Relevance
- Date
- Popularity
- Ad Age's Predictions of 2008 Marketing Trends
- Ad Age's Predictions of 2008 Marketing TrendsWORKING RETIREDNot much new with this one. I've been bloviating about it for over five years - in articles, in my book, on my blog.Is Madison Avenue listening? Not really.http://advertisingtobabyboomers.blogspot.com/Working retiredWell boomers are hitting their mid-60s so this trend should pick up...
- Discussion threads 2007-12-19
- COMING OF MARKETING AGE.(News)(Mattel Brands)
- Ad Age's Jack Neff offers a report from the lines of branded entertainment as Mattel targets his 8-year-old daughter. The company has found a way to get around FCC barriers regulating children's TV. Ad Age's Jack Neff offers a report from the lines of branded...
- Research articles 2004-09-20
- Omnicom Lays Off 3,500; Are More Layoffs on the Way?
- Omnicom is to lay off 5 percent of its workforce, or about 3,500 of its 70,000 employees worldwide. BBDO is expected to take a large hit as it is Chrysler's agency of record. The question now is, will those cuts be enough or must Omnicom agencies bleed some more to...
- Blog posts 2008-12-18
- Retail 'Power Players' Spend Big Despite Downturn
- Advertising Age this week ranks 30 “Power Players†with big ad budgets and a taste for innovation. Ad Age’s list includes four retail honchos: Stephen Quinn of Wal-Mart, Richard Gerstein of Sears Holdings, Peter Sachse of Macy’s, and Mike Boylson of J.C. Penney. What can we learn? by Lisa Everitt
- Blog posts 2008-10-15
Additional Resources
- Treasure Trove of Search Marketing Data for You
- Here's a shocker: Google is the dominant search engine, with 63% of all U.S. Internet searches in August 2008, and that's up 6.5 percentage points from a year earlier. Google only has 58.6% percent of the worldwide search business however. These facts come courtesy of Ad...
- Blog posts 2008-11-04
- Halliday back on Ad Age auto beat.(Jean Halliday)(Brief Article)
- [detroit] Jean Halliday returns to Advertising Age today as Detroit bureau chief. She will oversee coverage of automotive marketing and related industries. Ms. Halliday first joined Ad Age as Detroit bureau chief in March 1996 and held that post for three years. Earlier this...
- Research articles 1999-12-06
- 'Ad Age' names Taylor.(Advertising Age hires Catharine P. Taylor as interactive editor)(Brief Article)
- Catharine P. Taylor today joins Advertising Age as interactive editor, overseeing the publication's Interactive Media & Marketing section as well as interactive-related content on AdAge.com. Ms. Taylor, 41, joins Ad Age from the New York office of Organic, a San Francisco-based Internet professional services...
- Research articles 2001-01-08
- CRAIN VETERAN TO OVERSEE `AD AGE'.(Brief Article)
- Crain communications Senior VP-Group Publisher Gloria Scoby will oversee the Ad Age Group following the depature of VP-Publisher Edward R. Erhardt. Mr. Erhardt will step down Sept. 30 to take the new position of president-advertising sales and customer marketing for ESPN and ABC Sports. ...
- Research articles 1999-09-20
- Ad book by Crain's Cappo to debut.(News)(advertising and marketing trends)(Brief Article)
- Crain's Chicago Business Editor at Large Joe Cappo examines the worldwide revolution taking place in advertising and marketing in his new book, "The Future of Advertising: New Media, New Clients, New Consumers in the Post-Television Age.'' A Crain's Chicago Business Editor at...
- Research articles 2003-06-23
- Star Alliance pools media at GroupM.(The World: Ad Age Global News & Data)(Brief Article)
- Byline: Emma Hall [London] Global airline marketing alliance Star Alliance is putting its faith in the buying power of WPP Group's GroupM. Louise McKenven, VP-loyalty and marketing at Star Alliance, said she expects annual savings of tens of millions of dollars for members. Eight...
- Research articles 2004-05-24
- Singer Jamelia to appear in RBK ads.(The World: Ad Age Global News & Data)(Brief Article)
- Byline: Alexandra Jardine [London] Reebok has signed Jamelia, a British R&B singer tipped for global fame, as the latest face of its RBK clothing brand in the U.K., as it rolls out a range of NFL- inspired apparel for women. Pictures of...
- Research articles 2004-11-22
- AOL, Yahoo, and Microsoft Spend Big On Ads To Reclaim Their Luster
- NEW YORK (AdAge.com) -- Facebook and Twitter get all the attention, but Yahoo, AOL and Microsoft, all onetime winners in their respective categories (portals, internet access, operating systems), are out to remind the world they're still the heavy-hitters on the web. For these brands, the...
- News items 2009-10-05
- Why Ad Industry Won't Recover in Second Half
- NEW YORK (AdAge.com) -- It's not getting a lot better, but at least it's not getting any worse. And it probably won't ever get back to where it once was. That's the marketing forecast for the second half of the year based on a temperature check of players in the...
- News items 2009-08-10
- Q&A: Mark Schweitzer.(chief marketing officer of Sprint Nextel)(Interview)
- Mark Schweitzer muscled his way to the No. 8 slot in Power Players as chief marketing officer at Sprint Nextel. Mr. Schweitzer oversees marketing for the third-largest wireless purveyor and reveals to Ad Age West Coast Editor Alice Z. Cuneo what the Mark Schweitzer muscled...
- Research articles 2005-10-03
- When and Where Will the Recession Hit the Advertising World?
- As the chance for a recession in the US slowly wobbles from possible to likely, the advertising world holds its breath, knowing that when costs must be cut, companies traditionally shed marketing dollars first. While nearly everyone agrees that belts will be tightened, no one seems sure when it will...
- Blog posts 2008-01-29
- 'ATLANTA CONSTITUTION' SNARES MARKETING PRIZE: NAA, AD AGE HONOR PAPER FOR SUCCESS OF SUBURBAN WEEKLY SECTION.(Newspaper Association of America and Advertising Age newspaper marketing awards)
- "Cherokee is O.K." was recently adopted by the local chamber of commerce as the official slogan of the upscale county in suburban Atlanta. What's worth noting is that the phrase sprang to life in the big city -- as the marketing tagline for the Atlanta Journal ...
- Research articles 1998-06-22
- Advertising Roundup: Starbucks' Election Offer Foiled, Consumer Brands Going Negative, and More
- Starbucks reprimanded for Election Day offer -- Turns out the coffee chain's friendly marketing ploy -- a free cup of coffee for anyone who votes -- is illegal. Washington state officials notified Starbucks today that offering remuneration in exchange for voting is against state and federal election law. Starbucks quickly...
- Blog posts 2008-11-04
- Youth-marketing unit for Cossette.(The World: Ad Age Global News & Data)(Cossette Communications Group, Canada's largest ad group, has opened a youth marketing unit called Alias Urban Marketing in Vancouver)(Brief Article)
- Byline: Gail Chiasson [montreal] Cossette Communications Group, Canada's largest ad group, has opened a youth marketing unit called Alias Urban Marketing in Vancouver. Alias' first campaign is a text messaging campaign for the reality TV show ``The Bachelorette'' and local TV channel Citytv...
- Research articles 2003-02-10
- Selling in the "Information Overload Age"
- I had some more thoughts about product-oriented marketing materials and the sales presentations based upon them. The "information age" is over; we're now in the "information overload age." That's why incredibly silly when companies or the sales reps who work from them vomit forth YET MORE INFORMATION...
- Blog posts 2007-11-01
- AD AGE, EMARKETER JOINTLY MARKET EADVERTISING REPORT.
- [new york] eMarketer, the authority on business online, and Advertising Age, the leading publisher of marketing and advertising news and information, announced they will be co-marketing the most comprehensive report ever published on online advertisi [new york] eMarketer, the authority on business online, and Advertising...
- Research articles 1999-04-12
- << Previous
- page 1 of 1
- Next >>
Premier Vendor Content Whitepapers, webcasts & resources from our Power Center Sponsors
