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	<title><![CDATA[ad age and marketing Resources | BNET]]></title>
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		<title><![CDATA[Omnicom Lays Off 3,500; Are More Layoffs on the Way?]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000439/omnicom-lays-of-3500-are-more-layoffs-on-the-way/]]></link>
		<description><![CDATA[Omnicom is to lay off 5 percent of its workforce, or about 3,500 of its 70,000 employees worldwide. BBDO is expected to take a large hit as it is Chrysler's agency of record. The question now is, will those cuts be enough or must Omnicom agencies bleed some more to...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 18 Dec 2008 08:43:39 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/layoff.html"><![CDATA[Layoff]]></category>
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		<category domain="http://resources.bnet.com/topic/ad+age.html"><![CDATA[Ad Age]]></category>
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		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
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		<title><![CDATA[Retail 'Power Players' Spend Big Despite Downturn]]></title>
		<link><![CDATA[http://industry.bnet.com/retail/1000257/retail-power-players-spend-big-despite-downturn/]]></link>
		<description><![CDATA[Advertising Age this week ranks 30 â€œPower Playersâ€ with big ad budgets and a taste for innovation. Ad Ageâ€™s list includes four retail honchos: Stephen Quinn of Wal-Mart, Richard Gerstein of Sears Holdings, Peter Sachse of Macyâ€™s, and Mike Boylson of J.C. Penney. What can we learn? by Lisa Everitt]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 15 Oct 2008 13:02:20 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/ad+age.html"><![CDATA[Ad Age]]></category>
		<category domain="http://resources.bnet.com/topic/lisa+everitt.html"><![CDATA[Lisa Everitt]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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		<category domain="http://resources.bnet.com/topic/wal-mart+stores+inc..html"><![CDATA[Wal-Mart Stores Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/ad+age.html"><![CDATA[Ad Age]]></category>
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		<title><![CDATA[Ad Age's Predictions of 2008 Marketing Trends]]></title>
		<link><![CDATA[http://www.bnet.com/5208-13543-0.html?forumID=1&threadID=1469&messageID=6126&start=0]]></link>
		<description><![CDATA[Ad Age's Predictions of 2008 Marketing TrendsWORKING RETIREDNot much new with this one.  I've been bloviating about it for over five years - in articles, in my book, on my blog.Is Madison Avenue listening?  Not really.http://advertisingtobabyboomers.blogspot.com/Working retiredWell boomers are hitting their mid-60s so this trend should pick up...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Wed, 19 Dec 2007 15:39:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/ad+age.html"><![CDATA[Ad Age]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
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		<title><![CDATA[COMING OF MARKETING AGE.(News)(Mattel Brands)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200409/ai_n25572623]]></link>
		<description><![CDATA[Ad Age's Jack Neff offers a report from the lines of branded  entertainment as Mattel targets his 8-year-old daughter. The company has  found a way to get around FCC barriers regulating children's TV.    Ad Age's Jack Neff offers a report from the lines of branded...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 20 Sep 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/ad+age.html"><![CDATA[Ad Age]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">MAT</category>
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