Resources
BNET Resources
- sort by:
- Relevance
- Date
- Popularity
- VW GM Says It Can Wait on Upfront 'til Mid-September
- Though there have been many outlandish estimates as to when the upfront ad sales market for TV â€" which is usually pretty much concluded by now â€" will finally move this year, a pronouncement by Steve Neder, Volkswagen of America's general manager-brand strategy, that the company has to "nail ourselves...
- Blog posts 2009-07-13
Additional Resources
- End of JWT Chicago Raises Questions About City's Role in the Ad World
- The closing of JWT's once-massive Chicago office has triggered an existential crisis among ad folk in the Windy City. You can see that in the comments section underneath Ad Age's coverage of the story. There were 33 posts at the time of writing, and we haven't even reached lunchtime on...
- Blog posts 2009-04-06
- Major Magazines Collude! And That's a Good Thing
- Following on the stilettos of Conde Nast's decision to kick Gourmet and a few other magazines to the curb, there's news that major magazine publishers are colluding on two fronts in order to get more traction out of their digital businesses: Ad Age's Nat Ives reports that...
- Blog posts 2009-10-07
- Google Patent App Hints at TV Ad Strategy
- Two interesting points about Google popped up yesterday. The first, a story in Ad Age about Google saddling up with Dish TV to set up an ad delivery platform. Essentially, Google wants to get better demographic and consumer engagement numbers, while using the same bidding concept for TV ads that...
- Blog posts 2008-05-06
- Jeff Bewkes Thinks He Knows How to Keep the Paid Model Alive
- By far the most interesting story in this Monday morning's dump of media news was one in Advertising Age, in which Time Warner CEO Jeff Bewkes explains something called "TV Everywhere." The initiative, which involves many major media players, would both let consumers view video on any platform they...
- Blog posts 2009-03-02
- Upfront Update: Will Cable Deals Happen First?
- And so another week with almost no movement in the upfront market comes to a close. It's now been three weeks since the last of the upfront presentations, and, after what is becoming my usual scan of the news on Friday afternoons to see if anything has happened to get...
- Blog posts 2009-06-12
- Clorox Won't Advertise on "Glenn Beck," or on Any Other Political Talk Show
- Yeah, if you read my earlier post about the ramifications of advertisers pulling out of Glenn Beck's Fox News show, I knew it would come to this: Clorox has become the first advertiser to pull out of cable's politically-focused talk shows entirely, saying, in a statement: Clorox holds true...
- Blog posts 2009-08-24
- Ad Age founder Crain named top journalist.
- [new york] G.D. Crain Jr., founder of Advertising Age and its parent company, Crain Communications, was named by TJFR Group as one of the 20th century's most important business journalists. "The story of the nation's business journalists for the past 100 years is also...
- Research articles 2000-01-03
- Google-Buying-Twitter Rumor Highlights Twitter's Business Model
- Suppose we should get this rampant "Google buying Twitter" rumor out of the way. I'm connecting the dots here, but seems there is a correlation between the post on TechCrunch that started it all, the post on Kara Swisher's blog saying that the rumor started because of some "product-related discussions"...
- Blog posts 2009-04-03
- Insomnia and Antidepressant Sales Give Lie to DTC Myths
- Direct-to-consumer drug advertising has almost no relationship with consumer demand for prescriptions. That is one interpretation of a story in Ad Age showing that scrips for insomnia pills (such as Sanofi-Aventis's Ambien CR) and antidepressants (such as Eli Lilly's Cymbalta) are up, even though advertising in both those categories is...
- Blog posts 2009-03-05
- Letterman vs. O'Brien May Be the Tipping Point on TV's Non-Sensical Age Bias
- Even before I was far into the latter half of the 18 to 49 demographic, I found it bizarre â€" and depressing â€" that the TV market was pretty much built on the belief that once a viewer hits the age of 50, they are worthless to TV advertisers, and...
- Blog posts 2009-07-17
- Beer Marketers Still Slow To Pour Dollars Online
- (Note: This post, authored by David Kaplan, originally appeared on BNET's partner site paidContent.org. --D.P.H.) While the story of marketers shifting their ad spend from traditional media to digital media has been fairly constant, not all ad categories have been aggressive in making the switch. Beyond the...
- Blog posts 2008-07-16
- Will Wired Magazine Snag Luxury Brands?
- A story in Ad Age today asks whether Conde Nast-owned magazine Wired can land luxury brands in its ad pages. From the Ad Age piece: [A] few months ago Condé Nast replaced a departing Wired publisher with Chris Mitchell, a former Wired sales guy who had been publisher of...
- Blog posts 2008-08-05
- Should CNN and ESPN Be So Excited About Word-of-Mouth?
- To hear many people in marketing tell it, there is no marketing more powerful than word-of-mouth, the phenomenon in which a friend recommends a product or service to a friend. So, with that in mind, It's probably little wonder that some TV networks are trying to capitalize on word-of-mouth as...
- Blog posts 2009-07-27
- AOL, Yahoo, and Microsoft Spend Big On Ads To Reclaim Their Luster
- NEW YORK (AdAge.com) -- Facebook and Twitter get all the attention, but Yahoo, AOL and Microsoft, all onetime winners in their respective categories (portals, internet access, operating systems), are out to remind the world they're still the heavy-hitters on the web. For these brands, the...
- News items 2009-10-05
- Bar none, the soap guys live on the creative edge.(Viewpoint)(Procter & Gamble Co.)
- Byline: James Brady They're certainly on the cutting edge out there at the Cincinnati headquarters of Procter & Gamble, I can tell you. And efficient, too! The lead story in Ad Age last Monday reported that P&G now has a computerized...
- Research articles 2005-01-10
- Why the Bayer-Yaz Settlement Will Not Change Drug Advertising Forever
- Former Pfizer vp Dorothy Wetzel popped up in Ad Age today claiming that Bayer's corrective ad campaign for Yaz birth control "will cause drug companies to get way more conservative" with their advertising. "They're going to test and test and test their spots, and ultimately the advertising won't be as...
- Blog posts 2009-02-16
- 7 Truths About Viral Culture
- There's something a little heartbreaking about the very existence of "And Then There's This: How Stories Live and Die in Viral Culture," by Bill Wasik. After all, it's a meditation on living, breathing virality that resides between the hard, dead covers of a book. I can point you to...
- News items 2009-08-15
- Campbell's Gay Soup Ad Causes Storm in a Bread Bowl
- Campbell Soup has placed an ad in gay magazine The Advocate. The ad, which shows two lesbian parents and their son, touts Campbell's Swanson line of broth. Predictably, the placement has stirred a ludicrous "controversy," with the right-wing American Family Association accusing the company of embracing the...
- Blog posts 2009-01-06
- Is It Wrong to Glorify Debt on the Big Screen?
- Touchstone Pictures' film version of Sophie Kinsella’s “Confessions of a Shopaholic†will hit theaters Feb. 14, months after the American love for buying things we can’t afford officially brought the world economy to its knees. Just today, the Conference Board announced that consumer confidence is the worst it’s ever been,...
- Blog posts 2008-10-28
- << Previous
- page 1 of 1
- Next >>
