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- Magazine Machinations: The Surprise and Angst of Going Digital
- The bankruptcy of Reader's Digest is yet another reminder of the magazine industry's weighty dilemma: Much of its branded print content is devaluing faster than it can be exploited online. As some general interest publications fall away and some savvy niche titles thrive on the Web's long tail, the search...
- Blog posts 2009-08-25
Additional Resources
- Data Dive: More from Ad Age's 100 Leading Advertisers
- Data Dive: More from Ad Age's 100 Leading AdvertisersFascinating Facts Folks!O.K. maybe not fascinating but very well written and informative. Thank you BNet for reporting solid information that we can use!Your recent survey asked us to let you know what we want, articles like this one get my vote.As an...
- Discussion threads 2008-07-08
- Google Patent App Hints at TV Ad Strategy
- Two interesting points about Google popped up yesterday. The first, a story in Ad Age about Google saddling up with Dish TV to set up an ad delivery platform. Essentially, Google wants to get better demographic and consumer engagement numbers, while using the same bidding concept for TV ads that...
- Blog posts 2008-05-06
- Editorial: Young open to new ad forms. (Viewpoint) .(Editorial)
- Advocates of ``convergence'' the many ways of blending marketer messages into media content can take some encouragement from our new Advertising Age survey, the results of which were reported in these pages last week. All they need do is look beyon Advocates of ``convergence'' (the many...
- Research articles 2003-01-13
- Looking beyond Beyonce; Exclusive survey: The TV shows, books, music and movies in demand.(Pop Culture)
- Byline: PATRICIA RIEDMAN J.Lo, Martha Stewart and Hillary Clinton have something in common. They all fell into the passe bin, according to trendsetters who responded to Advertising Age's second Pop Culture Survey. Conducted by Lightspeed Research, an independent research company, this...
- Research articles 2003-09-22
- FYI ...(The World: Ad Age Global News & Data)(briefs)(Brief Article)
- Byline: Edited by Laurel Wentz To coordinate General Motors Corp.'s Latin American business, Interpublic Group of Co.'s McCann-Erickson set up a Miami-based regional unit headed by regional director Paulo Leoni, who moved from Sao Paulo. The group's first ad features a monotonous, gray fake...
- Research articles 2003-07-21
- Yahoo! the winner for agencies; MSN ranks last in all categories in `AA' survey of agency satisfaction.
- Yahoo! is emerging as the Avis of online media, outperforming behemoths America Online and Microsoft Corp. in the ability to serve the ad community, according to a survey by Advertising Age. Yahoo! is emerging as the Avis of online media, outperforming behemoths America Online...
- Research articles 2001-12-17
- EVEN OFF-NET STARS LOSE LUSTER ; 'Friends' still syndication price leader, but there's carnage top to bottom.(Advertising Age's annual survey of syndicated TV prices)(Brief Article)
- Just like a vampire in ``Buffy,'' lower ratings and ad demand are sucking a lot of the life out of syndication ad pricing this season. Prices of all returning syndicated shows have taken a dive in the 2001-02 season, according to Advertising Age's annual...
- Research articles 2002-01-21
- Media Buyers Gloomy on Everything But Mobile and Online
- In Ad Age today, a survey of media buyers from both agencies and marketers, asking them to posit whether their share of ad spend in certain media types is likely to increase, decrease, or stay the same. Perhaps unsurprisingly, the only three types come out with a majority of those...
- Blog posts 2008-07-07
- Ad Industry Roundup: Goodmail; NAI; Social Media Ads (Still) Struggling; Quantcast
- -- Goodmail to launch video-in-email ad system; *Comcast*, Cox, *AOL*, *Yahoo* as partners: Goodmail Systems, a Silicon Valley-based email marketing provider is slated to roll out an email video system called Certified Video next year. Comcast (NSDQ: CMCSA), Cox, AOL (NYSE: TWX) and Yahoo (NSDQ: YHOO) have already joined...
- External links 2008-12-16
- National Survey: Most Americans Object to Targeted Ads
- It may be a speed bump or something considerably more serious for online media's dominant business model, but a national survey released today indicates that anywhere from two-thirds up to three-quarters or more of Americans object to online tracking by advertisers. The survey represents a major wake-up...
- Blog posts 2009-09-30
- Consumers Spending Less on the Nonessentials
- During the last two weeks, you have to work pretty hard to find the bright spots in all the gloomy news -- my silver lining is that I have never been so happy to not have a 401k. But the steady drumbeat of economic crisis is forcing consumers to re-evaluate...
- Blog posts 2008-10-07
- Porn TV Channels to Begin Advertising in Fight Against Falling Revenues
- DirecTv, Comcast and others are to start advertising their pay-per-view porn channels, according to Ad Age. Part of the reason: falling profits at porn companies, where DVD sales are being eaten away by free "product" on the internet. Playboy posted a $145 million loss in Q4, for instance. ...
- Blog posts 2009-03-10
- Exclusive survey: Integration still a pipe dream for many.(News)(integrated approach to marketing discussed)(Industry Overview)
- Byline: CLAIRE ATKINSON Just about all marketers these days consider themselves proponents of the ``integrated approach,'' but respondents to an exclusive survey conducted for Advertising Age by the New York American Marketing Association reveal how few have achieved integration in practice. ...
- Research articles 2003-03-10
- Starbucks Closure Good for Getting Press, Bad for Sending Positive Message
- Following up on the Catching Flack post about Starbucks' 3-hour closure to train staff on making a better cup of coffee: a new study out reports that while most consumers knew about the closure, few knew why Starbucks had closed. Advertising Age reports that a study by...
- Blog posts 2008-03-17
- McPricey ABC leads way with 'Grey' this fall; Exclusive: Sunday night costs the most in annual Ad Age TV price survey.(News)(Survey)
- Byline: BRIAN STEINBERG Byline: BRIAN STEINBERG
- Research articles 2007-10-01
- `ER' tops price charts, Regis wears the crown; Ad Age exclusive: At $1.24 mil per minute, NBC drama sets new record in annual prime-time survey.(Brief Article)(Statistical Data Included)
- Who wants to be a millionaire? The final answer to that oft asked prime-time question is not the popular game show's contestants so much as it is the network that carries it, ABC. Who wants to be a millionaire? The final answer to that oft...
- Research articles 2000-10-02
- Ad Age Reader Survey.
- Question: "Can GM be saved?" Answer: Yes (54%) No (46%) Bold ideas that could be part of the mix for the fix: Back the car: "Seven-year bumper-to-bumper warranty with all required maintenance included on all brands and models. If the...
- Research articles 2005-03-28
- TV Marketplace: Upfront revenue seen rising 6%.(Brief Article)(Statistical Data Included)
- Early prognostications from ad buyers and sellers have the TV upfront market increasing 6% to $7.2 billion. Upfront program pricing, a more reliable way to track year-over-year changes, is likely to rise 2% to 3%, an improved but not strong market, according to an informal Advertising...
- Research articles 2002-03-25
- 'Friends' faces fewer viewers in key 18-49 demo.(Brief Article)(Statistical Data Included)(Polling Data)
- NBC's ``Friends'' will lose ground in the key 18 to 49 demographic during the upcoming 2002-2003 TV season. Although it will remain No. 1, viewers within that group are expected to drop 8%. Those are findings of an informal Advertising Age survey of media ...
- Research articles 2002-05-27
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