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31 Resources for

ad age

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Data Dive: More from Ad Age's 100 Leading Advertisers
Data Dive: More from Ad Age's 100 Leading AdvertisersFascinating Facts Folks!O.K. maybe not fascinating but very well written and informative. Thank you BNet for reporting solid information that we can use!Your recent survey asked us to let you know what we want, articles like this one get my vote.As an...
Tags: Ad Age, advertisement
Discussion threads 2008-07-08
Ad Age's Predictions of 2008 Marketing Trends
Ad Age's Predictions of 2008 Marketing TrendsWORKING RETIREDNot much new with this one. I've been bloviating about it for over five years - in articles, in my book, on my blog.Is Madison Avenue listening? Not really.http://advertisingtobabyboomers.blogspot.com/Working retiredWell boomers are hitting their mid-60s so this trend should pick up...
Tags: Ad Age, advertisement, marketing, WORKING RETIRED
Discussion threads 2007-12-19
Confused? You will be; A timeline of AT&T history.(News)
Byline: Source: Ad Age research Byline: Source: Ad Age research
Tags: Ad Age, AT&T Corp.
Research articles 2006-05-01
Thinking locally.(MediaWorks)(McDonald's Corp.)(Brief Article)
Byline: Ad Age Reports Byline: Ad Age Reports
Tags: Ad Age, McDonald's Corp.
Research articles 2005-03-07
News outlets fixate on Starbucks' no-joe play.(News)(Starbucks Corp.)
Byline: AD AGE STAFF Byline: AD AGE STAFF
Tags: Ad Age, Starbucks Corp.
Research articles 2008-03-03
MEET THE NEWEST HIGH-POWER CMOs.(News)(Mike Linton appointed at eBay Inc.)(Dermot Boden appointed at LG Electronics Inc.)(Bill Lamar appointed at McDonald's Corp.)
Byline: AD AGE STAFF Byline: AD AGE STAFF
Tags: Ad Age, CMOS, eBay Inc., LG Electronics Inc., McDonald's Corp.
Research articles 2007-12-03
Moves at crain.(appointments and promotions at Crain Communications Inc.)(Brief article)
Ghedine, Gold promoted at Ad Age, Creativity Ghedine, Gold promoted at Ad Age, Creativity
Tags: Ad Age, Crain Communications Inc., Gold
Research articles 2007-04-16
Samsung reviews kicks into high gear.(The World: Ad Age Global News & Data)(Brief Article)
Byline: Ad Age staff Byline: Ad Age staff
Tags: Ad Age, advertisement, Samsung Electronics Co. Ltd.
Research articles 2004-05-17
Forget buzz and focus on the biz, says Pontiac exec.(News)(Mark-Hans Richer spoke at Madison & Vine conference)
Byline: AD AGE STAFF Byline: AD AGE STAFF
Tags: Ad Age, Pontiac
Research articles 2007-02-12
Interpublic still in Samsung running.(The World: Ad Age Global News & Data)(Brief Article)
Byline: Ad Age reporters Byline: Ad Age reporters
Tags: Ad Age, advertisement, Samsung Electronics Co. Ltd.
Research articles 2004-07-05
What you say.(News)(McDonald's Corp.'s McJob as a profession)(Brief article)
56%: Working at McDonald's has been looked down upon for years, but the chain wants to change that with a TV spot highlighting corporate-management careers. And it might work: According to 56% of respondents to Ad Age's poll, the push could transform 56%: Working at McDonald's...
Tags: Ad Age, McDonald's Corp.
Research articles 2007-05-28
Sony to hear pitches for $75 mil account.(consumer electronics ad account in Europe)(Brief Article)
Byline: Ad Age reporters Byline: Ad Age reporters
Tags: Ad Age, advertisement, consumer electronics, electronics, Sony Corp.
Research articles 2002-10-07
Advertising Age Goes Digital with Zinio Systems
SAN FRANCISCO -- Advertising Age magazine Ad Age announced the launch of its digital edition delivered by Zinio Systems, Inc., worldwide leader in digital magazine production, distribution and circulation. As part of the partnership, Zinio will digitally produce and deliver the leading advertising trade magazine globally. The December 13th issue...
Tags: Ad Age, advertisement
Research articles 2004-12-09
AD AGE'S HYBRIDS FOR DUMMIES; It's electric! Wait, no it's not. Then what exactly is a Prius or a Volt? Here's a handy guide to models on the market and on the horizon.(News)(American Honda Motor Company Inc.)(Ford Motor Co.)(Toyota Motor Sales U.S.A. Inc
Byline: JEAN HALLIDAY Byline: JEAN HALLIDAY
Tags: Ad Age, advertisement, Ford Motor Co., Honda Motor Co., Toyota Prius
Research articles 2007-12-10
COMING OF MARKETING AGE.(News)(Mattel Brands)
Ad Age's Jack Neff offers a report from the lines of branded entertainment as Mattel targets his 8-year-old daughter. The company has found a way to get around FCC barriers regulating children's TV. Ad Age's Jack Neff offers a report from the lines of branded...
Tags: Ad Age, brand, marketing, Mattel Inc.
Research articles 2004-09-20
When the backup plan's backup doesn't work.(News)(Crain Communications loses power during blackout)
Byline: Rance Crain While David Klein, publishing and editorial director of Advertising Age, watched TV on Aug. 14, the day of the blackout, it showed the outage extending first to New York City and then to Detroit, Cleveland and Akron. "What Byline: Rance...
Tags: Ad Age, backup, blackout, Crain Communications Inc., editor
Research articles 2003-08-18
Burger King Ad Fight: The Worst-Case Scenario for Crispin Porter + Bogusky
Burger King appears to be frittering away its hard-fought gains and Crispin Porter + Bogusky could end up being used as the fall-guy. Ad Age reports this week that BK's corporate HQ is trying to rig a vote that will force franchisees to accept a $1 for a double burger...
Tags: Advertisement, Burger King Corp., Ad Age, HQ, Sales Strategy, Sales, Jim Edwards
Blog posts 2009-07-15
Share your view.(Viewpoint)
Send letters to the editor, corrections and Forum submissions or ideas to Viewpoint@AdAge.com; or to Advertising Age, ... Send letters to the editor, corrections and Forum submissions or ideas to Viewpoint@AdAge.com; or to Advertising Age, Viewpoint, 711 Third Ave., New York, N.Y. 10017. Please limit letters...
Tags: Ad Age, advertisement
Research articles 2005-03-14
Ben & Jerry's.
* The September 25 Advertising Age reports that ConAgra is trying to rev up its faltering Healthy Choice brand, including the ice cream products it markets under that label. The publication reports that the Healthy Choice Premium Low Fat ice cream sa * The September 25...
Tags: Ad Age, Ben & Jerry, ConAgra
Research articles 2000-10-20
Ad Age's World Wire;DCMA adds to DaimlerChrysler work.
[london] DCMA, the joint venture between CIA Medianetwork and True North Communications' FCB Worldwide, picked up DaimlerChrysler's media planning globally, excluding the U.S., Canada, Mexico and Germany. The assignment comes 10 months after DCMA wo [london] DCMA, the joint venture between CIA Medianetwork and True...
Tags: Ad Age, advertisement, Daimler AG, planning
Research articles 2000-02-21
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