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- Data Dive: More from Ad Age's 100 Leading Advertisers
- Data Dive: More from Ad Age's 100 Leading AdvertisersFascinating Facts Folks!O.K. maybe not fascinating but very well written and informative. Thank you BNet for reporting solid information that we can use!Your recent survey asked us to let you know what we want, articles like this one get my vote.As an...
- Discussion threads 2008-07-08
- Ad Age's Predictions of 2008 Marketing Trends
- Ad Age's Predictions of 2008 Marketing TrendsWORKING RETIREDNot much new with this one. I've been bloviating about it for over five years - in articles, in my book, on my blog.Is Madison Avenue listening? Not really.http://advertisingtobabyboomers.blogspot.com/Working retiredWell boomers are hitting their mid-60s so this trend should pick up...
- Discussion threads 2007-12-19
- Confused? You will be; A timeline of AT&T history.(News)
- Byline: Source: Ad Age research Byline: Source: Ad Age research
- Research articles 2006-05-01
- Thinking locally.(MediaWorks)(McDonald's Corp.)(Brief Article)
- Byline: Ad Age Reports Byline: Ad Age Reports
- Research articles 2005-03-07
- News outlets fixate on Starbucks' no-joe play.(News)(Starbucks Corp.)
- Byline: AD AGE STAFF Byline: AD AGE STAFF
- Research articles 2008-03-03
- MEET THE NEWEST HIGH-POWER CMOs.(News)(Mike Linton appointed at eBay Inc.)(Dermot Boden appointed at LG Electronics Inc.)(Bill Lamar appointed at McDonald's Corp.)
- Byline: AD AGE STAFF Byline: AD AGE STAFF
- Research articles 2007-12-03
- Moves at crain.(appointments and promotions at Crain Communications Inc.)(Brief article)
- Ghedine, Gold promoted at Ad Age, Creativity Ghedine, Gold promoted at Ad Age, Creativity
- Research articles 2007-04-16
- Samsung reviews kicks into high gear.(The World: Ad Age Global News & Data)(Brief Article)
- Byline: Ad Age staff Byline: Ad Age staff
- Research articles 2004-05-17
- Forget buzz and focus on the biz, says Pontiac exec.(News)(Mark-Hans Richer spoke at Madison & Vine conference)
- Byline: AD AGE STAFF Byline: AD AGE STAFF
- Research articles 2007-02-12
- Interpublic still in Samsung running.(The World: Ad Age Global News & Data)(Brief Article)
- Byline: Ad Age reporters Byline: Ad Age reporters
- Research articles 2004-07-05
- What you say.(News)(McDonald's Corp.'s McJob as a profession)(Brief article)
- 56%: Working at McDonald's has been looked down upon for years, but the chain wants to change that with a TV spot highlighting corporate-management careers. And it might work: According to 56% of respondents to Ad Age's poll, the push could transform 56%: Working at McDonald's...
- Research articles 2007-05-28
- Sony to hear pitches for $75 mil account.(consumer electronics ad account in Europe)(Brief Article)
- Byline: Ad Age reporters Byline: Ad Age reporters
- Research articles 2002-10-07
- Advertising Age Goes Digital with Zinio Systems
- SAN FRANCISCO -- Advertising Age magazine Ad Age announced the launch of its digital edition delivered by Zinio Systems, Inc., worldwide leader in digital magazine production, distribution and circulation. As part of the partnership, Zinio will digitally produce and deliver the leading advertising trade magazine globally. The December 13th issue...
- Research articles 2004-12-09
- AD AGE'S HYBRIDS FOR DUMMIES; It's electric! Wait, no it's not. Then what exactly is a Prius or a Volt? Here's a handy guide to models on the market and on the horizon.(News)(American Honda Motor Company Inc.)(Ford Motor Co.)(Toyota Motor Sales U.S.A. Inc
- Byline: JEAN HALLIDAY Byline: JEAN HALLIDAY
- Research articles 2007-12-10
- COMING OF MARKETING AGE.(News)(Mattel Brands)
- Ad Age's Jack Neff offers a report from the lines of branded entertainment as Mattel targets his 8-year-old daughter. The company has found a way to get around FCC barriers regulating children's TV. Ad Age's Jack Neff offers a report from the lines of branded...
- Research articles 2004-09-20
- When the backup plan's backup doesn't work.(News)(Crain Communications loses power during blackout)
- Byline: Rance Crain While David Klein, publishing and editorial director of Advertising Age, watched TV on Aug. 14, the day of the blackout, it showed the outage extending first to New York City and then to Detroit, Cleveland and Akron. "What Byline: Rance...
- Research articles 2003-08-18
- Should CNN and ESPN Be So Excited About Word-of-Mouth?
- To hear many people in marketing tell it, there is no marketing more powerful than word-of-mouth, the phenomenon in which a friend recommends a product or service to a friend. So, with that in mind, It's probably little wonder that some TV networks are trying to capitalize on word-of-mouth as...
- Blog posts 2009-07-27
- General Motors, Chrysler Ad Cuts Don't Spell Armageddon for Media
- Ad Age has a far more detailed analysis of how the troubles at General Motors and Chrysler will affect media companies than the one I did last week, and it's worth a read. The magazine surmised, as did I, that the pain many media companies are feeling now isn't as...
- Blog posts 2009-04-06
- Agencies Have Cut 24,100 Jobs Since Recession Began
- Since the recession began, 24,100 ad agency jobs have been lost. In all ad-related jobs, including media, losses have topped 65,100, according to Ad Age. The numbers are not unexpected, but they do indicate that agencies are severely under-reporting the number of people they let go. BNET's...
- Blog posts 2009-02-09
- Signs of the Apocalypse: Americans Economize on Toilet Paper; Stock Up on Snuggies and Slankets
- Americans are economizing on toilet paper and stocking up on Snuggies and Slankets, the blankets with sleeves advertised in direct response TV ads. Ad Age reports the two developments separately, but really it's the same story: A look inside the scared mind of the embattled U.S. consumer in a recession....
- Blog posts 2009-01-27
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