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	<title><![CDATA[ad age Resources | BNET]]></title>
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	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to ad age]]></description>
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		<title><![CDATA[Should CNN and ESPN Be So Excited About Word-of-Mouth?]]></title>
		<link><![CDATA[http://industry.bnet.com/media/10003407/should-cnn-and-espn-be-so-excited-about-word-of-mouth/]]></link>
		<description><![CDATA[To hear many people in marketing tell it, there is no marketing more powerful than word-of-mouth, the phenomenon in which a friend recommends a product or service to a friend. So, with that in mind, It's probably little wonder that some TV networks are trying to capitalize on word-of-mouth as...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 27 Jul 2009 14:18:08 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/espn.html"><![CDATA[ESPN]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
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		<category domain="http://resources.bnet.com/topic/cnn.html"><![CDATA[CNN]]></category>
		<category domain="http://resources.bnet.com/topic/ad+age.html"><![CDATA[Ad Age]]></category>
		<category domain="http://resources.bnet.com/topic/catharine+p.+taylor.html"><![CDATA[Catharine P. Taylor]]></category>
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		<title><![CDATA[Burger King Ad Fight: The Worst-Case Scenario for Crispin Porter + Bogusky]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/10002981/burger-king-ad-fight-the-worst-case-scenario-for-crispin-porter-bogusky/]]></link>
		<description><![CDATA[Burger King appears to be frittering away its hard-fought gains and Crispin Porter + Bogusky could end up being used as the fall-guy. Ad Age reports this week that BK's corporate HQ is trying to rig a vote that will force franchisees to accept a $1 for a double burger...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 15 Jul 2009 12:52:54 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/burger+king+corp..html"><![CDATA[Burger King Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/ad+age.html"><![CDATA[Ad Age]]></category>
		<category domain="http://resources.bnet.com/topic/hq.html"><![CDATA[HQ]]></category>
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		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">BKC</category>
		<category domain="tickers">BKC</category>
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		<title><![CDATA[General Motors, Chrysler Ad Cuts Don't Spell Armageddon for Media]]></title>
		<link><![CDATA[http://industry.bnet.com/media/10001617/general-motors-chrysler-ad-cuts-dont-spell-armageddon-for-media/]]></link>
		<description><![CDATA[Ad Age has a far more detailed analysis of how the troubles at General Motors and Chrysler will affect media companies than the one I did last week, and it's worth a read. The magazine surmised, as did I, that the pain many media companies are feeling now isn't as...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 06 Apr 2009 10:11:02 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/media.html"><![CDATA[Media]]></category>
		<category domain="http://resources.bnet.com/topic/chrysler+llc.html"><![CDATA[Chrysler LLC]]></category>
		<category domain="http://resources.bnet.com/topic/general+motors+corp..html"><![CDATA[General Motors Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/ad+age.html"><![CDATA[Ad Age]]></category>
		<category domain="http://resources.bnet.com/topic/catharine+p.+taylor.html"><![CDATA[Catharine P. Taylor]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GMGMQ</category>
		<category domain="tickers">GMGMQ</category>
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		<title><![CDATA[End of JWT Chicago Raises Questions About City's Role in the Ad World]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/10001488/end-of-jwt-chicago-raises-questions-about-citys-role-in-the-ad-world/]]></link>
		<description><![CDATA[The closing of JWT's once-massive Chicago office has triggered an existential crisis among ad folk in the Windy City. You can see that in the comments section underneath Ad Age's coverage of the story. There were 33 posts at the time of writing, and we haven't even reached lunchtime on...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 06 Apr 2009 09:27:21 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/new+york.html"><![CDATA[New York]]></category>
		<category domain="http://resources.bnet.com/topic/chicago.html"><![CDATA[Chicago]]></category>
		<category domain="http://resources.bnet.com/topic/ad+age.html"><![CDATA[Ad Age]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
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	<item>
		<title><![CDATA[Agencies Have Cut 24,100 Jobs Since Recession Began]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000787/agencies-have-cut-24100-jobs-since-recession-began/]]></link>
		<description><![CDATA[Since the recession began, 24,100 ad agency jobs have been lost. In all ad-related jobs, including media, losses have topped 65,100, according to Ad Age.    The numbers are not unexpected, but they do indicate that agencies are severely under-reporting the number of people they let go. BNET's...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 09 Feb 2009 08:24:26 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/job.html"><![CDATA[Job]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/agency.html"><![CDATA[Agency]]></category>
		<category domain="http://resources.bnet.com/topic/recession.html"><![CDATA[Recession]]></category>
		<category domain="http://resources.bnet.com/topic/ad+age.html"><![CDATA[Ad Age]]></category>
		<category domain="http://resources.bnet.com/topic/recruitment+%2526+selection.html"><![CDATA[Recruitment & Selection]]></category>
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		<category domain="http://resources.bnet.com/topic/workforce+management.html"><![CDATA[Workforce Management]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
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		<title><![CDATA[Signs of the Apocalypse: Americans Economize on Toilet Paper; Stock Up on Snuggies and Slankets]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000585/signs-of-the-apocalypse-americans-economize-on-toilet-paper-stock-up-on-snuggies-and-slankets/]]></link>
		<description><![CDATA[Americans are economizing on toilet paper and stocking up on Snuggies and Slankets, the blankets with sleeves advertised in direct response TV ads. Ad Age reports the two developments separately, but really it's the same story: A look inside the scared mind of the embattled U.S. consumer in a recession....]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 27 Jan 2009 09:07:32 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/stock.html"><![CDATA[Stock]]></category>
		<category domain="http://resources.bnet.com/topic/blanket.html"><![CDATA[Blanket]]></category>
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		<category domain="http://resources.bnet.com/topic/ad+age.html"><![CDATA[Ad Age]]></category>
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		<category domain="http://resources.bnet.com/topic/allstar+marketing+group.html"><![CDATA[Allstar Marketing Group]]></category>
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		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
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		<title><![CDATA[Omnicom Lays Off 3,500; Are More Layoffs on the Way?]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000439/omnicom-lays-of-3500-are-more-layoffs-on-the-way/]]></link>
		<description><![CDATA[Omnicom is to lay off 5 percent of its workforce, or about 3,500 of its 70,000 employees worldwide. BBDO is expected to take a large hit as it is Chrysler's agency of record. The question now is, will those cuts be enough or must Omnicom agencies bleed some more to...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 18 Dec 2008 08:43:39 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/layoff.html"><![CDATA[Layoff]]></category>
		<category domain="http://resources.bnet.com/topic/agency.html"><![CDATA[Agency]]></category>
		<category domain="http://resources.bnet.com/topic/net+income.html"><![CDATA[Net Income]]></category>
		<category domain="http://resources.bnet.com/topic/chrysler+llc.html"><![CDATA[Chrysler LLC]]></category>
		<category domain="http://resources.bnet.com/topic/omnicom.html"><![CDATA[Omnicom]]></category>
		<category domain="http://resources.bnet.com/topic/bbdo.html"><![CDATA[BBDO]]></category>
		<category domain="http://resources.bnet.com/topic/ad+age.html"><![CDATA[Ad Age]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
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		<category domain="http://resources.bnet.com/topic/human+resources.html"><![CDATA[Human Resources]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
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	<item>
		<title><![CDATA[Retail 'Power Players' Spend Big Despite Downturn]]></title>
		<link><![CDATA[http://industry.bnet.com/retail/1000257/retail-power-players-spend-big-despite-downturn/]]></link>
		<description><![CDATA[Advertising Age this week ranks 30 â€œPower Playersâ€ with big ad budgets and a taste for innovation. Ad Ageâ€™s list includes four retail honchos: Stephen Quinn of Wal-Mart, Richard Gerstein of Sears Holdings, Peter Sachse of Macyâ€™s, and Mike Boylson of J.C. Penney. What can we learn? by Lisa Everitt]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 15 Oct 2008 13:02:20 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/ad+age.html"><![CDATA[Ad Age]]></category>
		<category domain="http://resources.bnet.com/topic/lisa+everitt.html"><![CDATA[Lisa Everitt]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/wal-mart+stores+inc..html"><![CDATA[Wal-Mart Stores Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/ad+age.html"><![CDATA[Ad Age]]></category>
		<category domain="http://resources.bnet.com/topic/lisa+everitt.html"><![CDATA[Lisa Everitt]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">WMT</category>
		<category domain="tickers">WMT</category>
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		<title><![CDATA[Data Dive: More from Ad Age's 100 Leading Advertisers]]></title>
		<link><![CDATA[http://www.bnet.com/5208-14057-0.html?forumID=1&threadID=2689&messageID=12867&start=0]]></link>
		<description><![CDATA[Data Dive: More from Ad Age's 100 Leading AdvertisersFascinating Facts Folks!O.K. maybe not fascinating but very well written and informative. Thank you BNet for reporting solid information that we can use!Your recent survey asked us to let you know what we want, articles like this one get my vote.As an...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Tue, 08 Jul 2008 19:05:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/ad+age.html"><![CDATA[Ad Age]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
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		<title><![CDATA[News outlets fixate on Starbucks' no-joe play.(News)(Starbucks Corp.)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200803/ai_n25583179]]></link>
		<description><![CDATA[Byline: AD AGE STAFF    Byline: AD AGE STAFF  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 03 Mar 2008 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/ad+age.html"><![CDATA[Ad Age]]></category>
		<category domain="http://resources.bnet.com/topic/starbucks+corp..html"><![CDATA[Starbucks Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">SBUX</category>
		<category domain="tickers">SBUX</category>
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		<title><![CDATA[Ad Age's Predictions of 2008 Marketing Trends]]></title>
		<link><![CDATA[http://www.bnet.com/5208-13543-0.html?forumID=1&threadID=1469&messageID=6126&start=0]]></link>
		<description><![CDATA[Ad Age's Predictions of 2008 Marketing TrendsWORKING RETIREDNot much new with this one.  I've been bloviating about it for over five years - in articles, in my book, on my blog.Is Madison Avenue listening?  Not really.http://advertisingtobabyboomers.blogspot.com/Working retiredWell boomers are hitting their mid-60s so this trend should pick up...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Wed, 19 Dec 2007 15:39:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/ad+age.html"><![CDATA[Ad Age]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/working+retired.html"><![CDATA[WORKING RETIRED]]></category>
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		<title><![CDATA[AD AGE'S HYBRIDS FOR DUMMIES; It's electric! Wait, no it's not. Then what exactly is a Prius or a Volt? Here's a handy guide to models on the market and on the horizon.(News)(American Honda Motor Company Inc.)(Ford Motor Co.)(Toyota Motor Sales U.S.A. Inc]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200712/ai_n25582723]]></link>
		<description><![CDATA[Byline: JEAN HALLIDAY    Byline: JEAN HALLIDAY  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 10 Dec 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/ad+age.html"><![CDATA[Ad Age]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/ford+motor+co..html"><![CDATA[Ford Motor Co.]]></category>
		<category domain="http://resources.bnet.com/topic/honda+motor+co..html"><![CDATA[Honda Motor Co.]]></category>
		<category domain="http://resources.bnet.com/topic/toyota+prius.html"><![CDATA[Toyota Prius]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">F</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">HMC</category>
		<category domain="tickers">F,HMC</category>
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		<title><![CDATA[MEET THE NEWEST HIGH-POWER CMOs.(News)(Mike Linton appointed at eBay Inc.)(Dermot Boden appointed at LG Electronics Inc.)(Bill Lamar appointed at McDonald's Corp.)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200712/ai_n25582639]]></link>
		<description><![CDATA[Byline: AD AGE STAFF    Byline: AD AGE STAFF  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 03 Dec 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/ad+age.html"><![CDATA[Ad Age]]></category>
		<category domain="http://resources.bnet.com/topic/cmos.html"><![CDATA[CMOS]]></category>
		<category domain="http://resources.bnet.com/topic/ebay+inc..html"><![CDATA[eBay Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/lg+electronics+inc..html"><![CDATA[LG Electronics Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/mcdonald%2527s+corp..html"><![CDATA[McDonald's Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">EBAY</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MCD</category>
		<category domain="tickers">EBAY,MCD</category>
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		<title><![CDATA[What you say.(News)(McDonald's Corp.'s McJob as a profession)(Brief article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200705/ai_n25581309]]></link>
		<description><![CDATA[56%: Working at McDonald's has been looked down upon for  years, but the chain wants to change that with a TV spot highlighting  corporate-management careers. And it might work: According to 56% of  respondents to Ad Age's poll, the push could transform  56%: Working at McDonald's...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 28 May 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/ad+age.html"><![CDATA[Ad Age]]></category>
		<category domain="http://resources.bnet.com/topic/mcdonald%2527s+corp..html"><![CDATA[McDonald's Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MCD</category>
		<category domain="tickers">MCD</category>
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		<title><![CDATA[Moves at crain.(appointments and promotions at Crain Communications Inc.)(Brief article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200704/ai_n25580943]]></link>
		<description><![CDATA[Ghedine, Gold promoted at Ad Age, Creativity    Ghedine, Gold promoted at Ad Age, Creativity  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 16 Apr 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/ad+age.html"><![CDATA[Ad Age]]></category>
		<category domain="http://resources.bnet.com/topic/crain+communications+inc..html"><![CDATA[Crain Communications Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/gold.html"><![CDATA[Gold]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[Forget buzz and focus on the biz, says Pontiac exec.(News)(Mark-Hans Richer spoke at Madison & Vine conference)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200702/ai_n25580500]]></link>
		<description><![CDATA[Byline: AD AGE STAFF    Byline: AD AGE STAFF  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 12 Feb 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/ad+age.html"><![CDATA[Ad Age]]></category>
		<category domain="http://resources.bnet.com/topic/pontiac.html"><![CDATA[Pontiac]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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	<item>
		<title><![CDATA[Confused? You will be; A timeline of AT&T history.(News)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200605/ai_n25578062]]></link>
		<description><![CDATA[Byline: Source: Ad Age research    Byline: Source: Ad Age research  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 01 May 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/ad+age.html"><![CDATA[Ad Age]]></category>
		<category domain="http://resources.bnet.com/topic/at%2526t+corp..html"><![CDATA[AT&T Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">T</category>
		<category domain="tickers">T</category>
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	<item>
		<title><![CDATA[Share your view.(Viewpoint)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200503/ai_n26182646]]></link>
		<description><![CDATA[Send letters to the editor, corrections and Forum submissions or  ideas to Viewpoint@AdAge.com; or to Advertising Age, ...  Send letters to the editor, corrections and Forum submissions or  ideas to Viewpoint@AdAge.com; or to Advertising Age, Viewpoint, 711  Third Ave., New York, N.Y. 10017. Please limit letters...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 14 Mar 2005 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/ad+age.html"><![CDATA[Ad Age]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[Thinking locally.(MediaWorks)(McDonald's Corp.)(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200503/ai_n25574327]]></link>
		<description><![CDATA[Byline: Ad Age Reports    Byline: Ad Age Reports  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 07 Mar 2005 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/ad+age.html"><![CDATA[Ad Age]]></category>
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		<title><![CDATA[Advertising Age Goes Digital with Zinio Systems]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2004_Dec_9/ai_n8552625]]></link>
		<description><![CDATA[SAN FRANCISCO -- Advertising Age magazine Ad Age announced the launch of its digital edition delivered by Zinio Systems, Inc., worldwide leader in digital magazine production, distribution and circulation. As part of the partnership, Zinio will digitally produce and deliver the leading advertising trade magazine globally. The December 13th issue...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 09 Dec 2004 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/ad+age.html"><![CDATA[Ad Age]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
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