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- ABCs of Magazine Circulation Not as Simple as They Look
- Circulation figures in the magazine business have always been, well, a matter of some dispute; now, a story in Mediaweek points out another way in which circulation figures can be deceiving: they, to an increasing degree, include digital copies of magazines. Not Web site traffic, mind you, but, essentially electronic...
- Blog posts 2009-06-08
Additional Resources
- Online Ad Buyer MediaMath Raises $12.5 Million Financing
- Digital ad buyer MediaMath has raised $12.5 million in a mix of venture capital and debt. The $10 million venture portion was led by Safeguard Scientifics, with participation from QED Investors, a fund created by Capital One co-founder Nigel Morris, and European Founders Fund. The $2.5 million in debt...
- External links 2009-08-05
- Ad buyer MediaMath raises USD12.5m
- Digital ad buyer MediaMath has raised USD12.5m in a funding round led by Safeguard Scientifics, with participation from QED Investors and European Founders Fund. Silicon Valley Bank contributed USD2.5m in debt. MediaMath provides an automated buying platform to ad agencies, along with data and analytics to help them in...
- Articles 2009-08-05
- READERS PROFILED, AND AD BUYER SMILES Advent of ABC's numbers detailing readership likely to help papers win new ad sales
- Media buyer John Miller puts newspaper readership numbers in perspective: "It's not just how many, but who. That's the tricky part." Miller welcomes the readership numbers that now accompany circulation figures from the Audit Bureau of Circulations ABC of Schaumburg, Ill. As executive vice president and...
- Research articles 2001-05-21
- Ad Spending Survey by Outsell, Inc. Examines Previously Untracked Ad Buyer Habits and Motives; Study Analyzes Differences Among Small, Midsize and Large Businesses
- BURLINGAME, Calif. -- WHAT: Outsell, Inc.'s Annual Ad Spending Study 2006: Small, Medium and Large Businesses, is unique for how deeply it analyzes previously untracked data, comparing ad-spending patterns by size of advertisers. New areas of research include advertisers' adoption rates for online advertising; budget allocation, growth rates, and trade-offs...
- Research articles 2006-05-23
- WORD UP: TOP 10 FOOTWEAR BRAND AD SPENDERS.
- Company Jan. - Nov. 2002 Spending Jan. - Nov. 2001 Spending Percentage Change 1. Nike $133.3 million $119.9 million 11.2% ...
- Research articles 2003-03-24
- A New Silicon Valley Rule? All Great Internet Companies Build an Ad Network
- Posted by Tod Sacerdoti on 11.10.09 @ 05:20 PM The evidence is inescapable -- Google, AOL, Yahoo, MSN, Fox, CBS, Facebook, MySpace, LinkedIn, Cox and many more all have networks of ad placements. In fact, even Forbes.com, the single most vocal publisher about the negative impact of ad networks, launched...
- News items 2009-11-10
- Google And Yahoo To Work Together
- In most mainstream economic theory, the free flow of goods, services, capital and labor is regarded as extremely beneficial to economic growth. It's intriguing to consider how the concept of freely flowing value can be applied to online advertising generally and specifically through the idea of interoperability between ad...
- News items 2009-10-17
- What Does Google Shuttering Its Pay Per Action Ad System Mean?
- When Google announced last week that it would shut down its Pay-Per-Action ad sales system, instead using either Conversion Optimizer or the Google Affiliate Network, there wasn't much of a stir online, and I wasn't quite sure what to make of that. After all, when the service...
- Blog posts 2008-07-11
- Microsoft aims to sell Razorfish to major ad companies
- Microsoft is reportedly pitching a deal to five of the world’s major ad companies in a bid to find a buyer for its digital ad agency Razorfish. WPP Group is thought to have started due diligence on a possible deal, with Omnicom, Publicis, Interpublic and Dentsu also said to...
- Articles 2009-07-13
- Writing a Successful Real Estate Ad: What Your Agent Won't Tell You
- Dear Ali; I am trying to sell my house myself (as a FSBO, For Sale By Owner), and I am little stuck in trying to write classified ad copy. Do you have any insider tips? A: Writing great ads is a lifelong craft, so for every one...
- Blog posts 2009-06-16
- Ad Networks -- Dying or Just Getting Started?
- Over at iMedia, Chris Weiss, director of marketing at ad network LucidMedia, offers up an impassioned defense against the growing sentiment that ad networks may be on the way out. While Weiss is the furthest thing from an impartial observer, he offers up some compelling reasons why the myriad ad...
- Blog posts 2008-10-12
- Cherilyn Ann Gumiit; Media buyer, WongDoody.
- Byline: alice z. cuneo Cherilyn Ann , whose simple newspaper buy won a top honor at the Cannes International Advertising Festival, is by any measure an advertising Cinderella. Ms. was the media buyer behind an ad that transformed an everyday newsprint...
- Research articles 2006-09-18
- Interview: About.com's Cella Irvine On The Site's New Ad-Sales Approach
- If Cella Irvine had her way, she probably would have picked a different year to take over the CEO seat at the About Group. Like most media properties, About.com has been hit by a declining display market and a disastrous economy. About’s string of healthy revenue growth has, in...
- External links 2009-08-25
- Chrysler ends Martha deal. (TV Buyer).(Chrysler Group ends ad deals with Martha Stewart magazine and TV show)(Brief Article)
- Chrysler Group last week terminated its ad agreements with Martha Stewart's magazine and TV show, Martha Stewart Living The carmaker is already using its Web site to talk up its recently signed ad spokeswoman, singer Celine Dion. Chrysler Group last week terminated...
- Research articles 2003-01-13
- Snapshots of the bigs: here's a look at the cable networks that are among the most dominant in their niche, and their plans for programs and advertisers.(Media Buyer's Cable Planning Guide)(Company Profile)
- USA NETWORK/SCI FI PARENT: Universal Television this week to become part of NBC TOP SHOWS: USA: The Dead Zone, Monk, Touching Evil SCI-FI: Stargate SG-1, movies ...
- Research articles 2004-05-10
- AD AGE GROUP EXPANDS WITH `MEDIA INTERNATIONAL'.
- The Ad Age Group has acquired London-based Media International from Reed Business Information, adding new strength to Advertising Age International's global news coverage. The buyer, Crain Communications Europe LLC, is a subsidiary of Crain Communications Inc., the publisher of weekly Advertising Age and ...
- Research articles 1999-03-22
- Whole Foods seeks own label buyer
- Whole Foods Market has turned its attention to its own label range as it continues the recruitment process for the opening of its first UK store next year. The company is seeking a new private label buyer who would "launch our own label product range", and also a private...
- Research articles 2006-07-15
- The Upfront Ad Market Will Start Whenever
- Remember the upfront? That market where the majority of advertising is sold for the coming year following the upfront presentations, which wrapped up a week and a half ago? Where'd it go? Is it happening? Did everyone enjoy the merlot and canapes and then decide they'd be fine, thank you,...
- Blog posts 2009-05-31
- Intro: Media Buyer of the Year.(Special Report: Media Buyer of the Year)(Peggy Green)(Brief Article)
- Byline: CHUCK ROSS One day many years ago, when TelevisionWeek Contributing Editor Wayne Friedman and I were scribes for Inside Media magazine, we were talking to a TV station ad sales executive. "Hey, I've got something pretty wild for you guys,'' he said. "Some...
- Research articles 2005-02-28
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