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- Richard Bronshvag: Make an Emotional Connection with Customers
- What are the key elements in advertising today? According to Richard Bronshvag, Group Creative Director at ad firm Dailey and Associates, it's all about creating a mythology, having a great brand manager, and the power of media both new and old. These elements have helped Bronshvag and Dailey craft winning...
- Videos 2007-09-21
- Low-power radio ad firm signals its move into area. (INR Technologies Inc.)
- Low-power radio ad firm signals its move into area A low-power radio transmission firm, which sells "parking lot advertising," has made its first move to enter the Cleveland market. INR Technologies Inc. of Canoga Park, Calif., recently Low-power radio ad firm signals...
- Research articles 1988-08-29
Additional Resources
- Cloud Hosting Ad Firm AppNexus Raises $5 Million Third Round, For New Hires, Marketing
- AppNexus, a company that provides online advertising via a cloud computing platform, has secured a $5 million third round funding as it looks to capitalize on the growth of real-time ad buying systems. In addition to building up its marketing efforts, AppNexus President Michael Rubenstein (pictured, left), who joined...
- External links 2009-11-10
- WebVisible acquires rival search ad firm Adapt
- California-based internet ad firm WebVisible has acquired rival ad firm Adapt Technologies, a search ad software developer based in Pasadena. Financial details of the deal were not disclosed. WebVisible was founded in 2001 and develops locally focused interactive advertising tools...
- Articles 2008-11-21
- Outdoor ad firm Danoo buys ad network IdeaCast
- US-based digital outdoor ad firm Danoo is buying outdoor ad network IdeaCast from National CineMedia for an undisclosed sum. The IdeaCast network aims to reach audiences on planes and health clubs. Dannoo says the merger will result in improved ad...
- Articles 2009-07-06
- Oh, what a deal for L.A. ad firm
- Oh, what a deal for L.A. ad firm Saatchi & Saatchi DFS/Pacific will open offices in the Golden Triangle to service an agreement signed to service the San Diego Toyota Dealers' $3.5 million account. In April, the international advertising firm grabbed the account away from the San Diego...
- Research articles 1990-07-09
- Delaware Ad Firm Sues JTW, WPP Over Bing Product Placement Campaign
- Denizen, a small Delaware ad firm, is suing JWT and its parent WPP over the idea to use product placement to promote Microsoft (NSDQ: MSFT) search engine, Bing, AdAge reports. The suit grows out of an alliance that Denizen says tried to strike with WPP in 2002 to share...
- External links 2009-08-27
- Amid 'Scam' Accusations, Social Ad Firm Offerpal Installs A New CEO
- In-game and social media ad firm Offerpal Media has a new CEO: former Mochi Media Chairman and CEO George Garrick. Garrick is replacing Anu Shukla, who founded the company in 2007. In a statement, Shukla said the decision to bring in Garrick came after “many months” of searching. It...
- External links 2009-11-05
- Microsoft and Publicis sign digital ad pact
- Microsoft is looking to develop new digital ad formats and attempt to tap into the digital TV ad market in tandem with Publicis' digital arm, VivaKi. The search deal the pair have signed is the latest move by the software giant to boost its advertising revenue, and will also...
- Articles 2009-06-28
- Google Buys Teracent to Boost Display Ad Push
- Posted by: Rob Hof on November 23 If anyone doubted Google was serious about online display advertising, those doubts surely were quashed today. This morning, Google announced the acquisition of Teracent, a startup that helps advertisers format and more precisely target display ads to particular groups of people. In real...
- News items 2009-11-23
- Publicis Acquires South Korean Digital Ad Firm
- French ad holding company Publicis Groupe is pushing even further into online. The company announced today it will acquire leading South Korean digital ad agency Portfolio. The firm will become a part of Publicis' online division, Publicis Modem, and rebranded as Publicis Modem Korea. Exactly how much Publicis shelled out...
- Blog posts 2008-07-22
- Ad Industry Roundup: Glam's Apps; Generation Benz; TNS; Dandelion; P&G Vs. Facebook; McCain's Spend
- -- Glam launches app network: The notion of apps as ad revenue generators is still in the exploratory stage for most publishers. But female-focused ad net Glam Media thinks it can change that, by launching the Glam App Network. The apps come "brand-enabled" and Glam has lined up 50...
- External links 2008-11-18
- Warner Music Hands Over Video Ad Sales To Outrigger
- Warner Music Group (NYSE: WMG) has a vision for how it’s going to make money with digital content this time around—and it includes a few key tech platforms and sales partners. On the sales end in the U.S., the company is giving the reins to Outrigger Media, a New...
- External links 2009-10-08
- Dentsu CEO Urges Ad Firms to Stop Billing, Start Investing
- At the International Advertising Association's World Congress, Dentsu CEO Tateo Mataki urged ad firms to seek out news ways of earning revenue, including investing in their own clients. The business model in which the agency's sole function is to create advertising and buy media is no longer viable... We...
- Blog posts 2008-04-08
- Dell's Custom Ad Firm Enfatico Names Talent Chief, Gets Shellacked By Ad Blogs
- Via AdWeek, WPP global ad shop Enfatico, created to serve the marketing needs of computer giant Dell, named Lisa Fabiano talent chief today. Fabiano will oversee the development of Enfatico's human resources department as it attempts to add 200 plus more employees, bringing total staff level of Enfatico up...
- Blog posts 2008-07-29
- Amid Merger, Game Ad Firm NeoEdge Gets EA Vet Mansford As New CEO
- NeoEdge, the casual and online game advertising platform, is getting into the game development business. The company has merged with Offspring, a startup founded by a team of four EA vets, and will start creating casual and social games, as well as the ad platforms to support them. Offspring...
- External links 2009-11-19
- New York-Based Ad Agency Buys Atlanta Advertising Firm.(Knight Ridder/Tribune Business News)
- Sep. 15--Another giant ad firm has bought a piece of the Atlanta marketplace. TMP Worldwide Inc., a New York-based agency with more than 8,000 employees around the globe, has acquired Rich/Gardner Advertising of suburban Atlanta. Rich/Gardner specializes in recruitment advertising and...
- Research articles 2000-09-15
- Havas Joins Google's Real-Time Ad Bidding
- Havas is finally ready to join the other leading ad holding companies in offering real-time ad bidding to its clients, Adweek reports. The French ad firm is working with start-up ad exhange provider DataXu, which raised $6 million in a first round in the spring. The news is timed...
- External links 2009-09-16
- Google's AdMob Launches New Video Ad Unit for iPhones
- AdMob, which is being purchased by Google, has unveiled a new interactive video ad unit for the iPhone today. Upon the announcement of Google's acquisition, the highlights of the purchase included SMS, search, web display, and app display ads. Now, video is part of the mix. "For the first time,...
- News items 2009-11-17
- Lead Generation Firm Inadco Raises $5 Million; Spends $3 Million Of It On Acquisition
- Online lead generation firm Inadco raised $5 million worth of funding, according to an SEC filing. The company didn’t respond to our request for details on who the full investment came from—but another filing reveals that Inadco likely used over $3.3 million worth of the new money to acquire...
- External links 2009-08-25
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