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- Advertising Roundup: Yahoo and Google Feeling Slow Ad Market, FTC Cracking Down on Greenwashing, and More
- Advertising Roundup: Yahoo and Google Feeling Slow Ad Market, FTC Cracking Down on Greenwashing, and MoreRE: Advertising Roundup: Yahoo and Google Feeling Slow Ad Market, FTC Cracking Down on Greenwashing, and MoreWell, the green search engine www.treehoo.com is constantly growing. Maybe because they care about the environment...
- Discussion threads 2008-10-22
Additional Resources
- Advertising Roundup: Yahoo and Google Feeling Slow Ad Market, FTC Cracking Down on Greenwashing, and More
- Yahoo reports Q3 earnings, layoffs -- Yahoo reported a 64 percent drop in income for Q3 and CEO Jerry Yang warned investors that the near future of the advertising market isn't looking bright. The company will slash 10 percent of its workforce in Q4. [Source: CNET] FTC...
- Blog posts 2008-10-21
- US online ad market starts to see the light
- The US online ad market has had more than its fair share of newspaper headlines during the past five years, and while the column inches may still be stacked high, the tone has recently undergone radical change. Confidence is back. Spending is up. Ad volumes are growing. And like markets...
- Research articles 2003-09-25
- NIELSEN//NETRATINGS: CHINA ONLINE AD MARKET HIT CNY2.62BN
- AsiaInfo Services 10-24-2007 Nielsen//NetRatings: China Online Ad Market Hit CNY2.62bn SHANGHAI, Oct 24, 2007 SinoCast via COMTEX -- Mainland China hit an online advertising market value of about CNY 2.62 billion in the third quarter of 2007, AsiaInfo Services ...
- Research articles 2007-10-24
- The new economics of terror.(terrorist attacks hurt ad market, media stocks)(Statistical Data Included)
- Attacks on U.S., concerns about war push ad-market recovery further into the future Three weeks ago, the big question in the TV and radio business was "When's the recovery?" Now that station and network executives feel the shock wav ...
- Research articles 2001-09-24
- Ad market's slipping.(Brief Article)
- Panelists pessimistic on first, second quarters; high on station prices Another indication that the ad market will get worse before it gets better was offered by Merrill Lynch's top entertainment analyst, Jessica Reif Cohen, who said she now believes this year's...
- Research articles 2001-01-29
- Google-Airtel Deal Aimed at India's Mobile Ad Market
- There's a rich subtext to the recent announcement that Google and Airtel, India's largest telco, have launched a broadband portal called AirtelLive.com. In India, as in China, Japan, and many other countries, users access the Internet more from mobile phones or PDAs than they do from desktops or laptops. (That...
- Blog posts 2008-04-08
- Podcasts: Promising New Ad Market?
- Podcasts: Promising New Ad Market?Before submitting an article...Please proof read.Podcast advertising: the rules of engagementAdvertising in a podcast and on the radio follows many of the same rules. Use the listener's imagination, tell a storyâ€"don't just spew out bullet points, and use professional voices and production. (Don't fall into the...
- Discussion threads 2008-07-17
- ON24 Audio Investor Alert: Excerpt: Forget the Ad Market, NBCi Doomed to Failure from Get Go
- Business Editors & Analysts --BUSINESS WIRE Rick Ellis, CEO and Media Analyst with AllYourTV.com, says lack of management vision, not the ad market, was key to NBCi's failure. For the complete streaming audio story users should access http://www.on24.com/index.html?id=55454&type=av&ref=bizwire . Ticker: (NYSE:GE) Company: General Electric Company...
- Research articles 2001-04-13
- USA Network strenghtens relationship with ad market.
- Brazil, Jul 21, 2003 (Gazeta Mercantil/SABI via COMTEX) The television channel USA Network, a joint venture between Universal Studios and Globosat in Brazil, has decided to attract the ad market through relationships and direct marketing actions. The company is to perform the electronic quiz...
- Research articles 2003-07-21
- Cowen Maintains 5 Percent Online Ad Decline For U.S.; Carat Revises Global Online Ad Spend Down
- The of latest ad spend forecasts contain some bad news and some good news for online ad spending, with this year still looking pretty gloomy as 2010’s promise of higher spending seems almost assured. Cowen has kept its projections from last spring, saying that U.S. online ad spend will...
- External links 2009-10-01
- IDC: Global Online Ad Spend Has Bottomed Out?But Real Growth Won't Show Until Q1
- The feeling that “things are getting better” is becoming pretty pervasive among the conversations online ad execs are having, but the recent spate of reports suggest that it would be more accurate to say “things aren’t getting worse.” That’s what the latest quarterly ad data from IDC’s Karsten Weide...
- External links 2009-11-11
- Microsoft and Publicis sign digital ad pact
- Microsoft is looking to develop new digital ad formats and attempt to tap into the digital TV ad market in tandem with Publicis' digital arm, VivaKi. The search deal the pair have signed is the latest move by the software giant to boost its advertising revenue, and will also...
- Articles 2009-06-28
- Firm Sees Potential For 'Double-Digit' Increase In Search Ad Spending This Quarter
- The search-ad market is on the way up again. Search engine marketing firm Efficient Frontier says it now sees “potential” for “double-digit” quarter-over-quarter and year-over-year sales growth during the remainder of the year; in July, it had said that while the market had largely stabilized, it didn’t expect much...
- External links 2009-10-12
- Microsoft and Yahoo! finally sign search ad deal
- Microsoft and Yahoo! are entering a 10-year search advertising partnership designed to create a ?real alternative? to Google after months of talks. The partnership is less far-reaching than previously envisioned, but could still capitalise on Microsoft’s technological expertise and Yahoo!’s established ad sales operation. The deal is likely to boost confidence in both firms in...
- Articles 2009-07-28
- ZenithOptimedia Cuts '08 Online Forecast To 21.2 Percent Growth; Total Ad Spend Slipping 0.2 Percent
- The recession's squeeze has pushed ZenithOptimedia's bullish outlook for online ad spending downward a bit, as the Publicis Groupe media shop is predicting global online ad revenues to rise 21.2 percent this year and about 18 percent in 2009. The company will present its forecast on a panel at...
- External links 2008-12-08
- Deutsche Bank Downgrades Interpublic in Fear of Ad Downturn
- Via Tribble Ad Agency, news today that Deutsche Bank analyst Matt Chesler downgraded his recommendation on the ad giant Interpublic's stock from a "Buy" to a "Hold." From the the StreetInsider article: The firm said, "While IPG has achieved peer-level organic growth and is on its way to performing...
- Blog posts 2008-07-01
- Magna's Coen: '08 Online Ad Spend To Grow Only 8 Percent; Total Ad Revs To Drop 3.2 Percent
- Magna Global's Bob Coen has downgraded his forecast for U.S. online ad spend to 8 percent growth from his earlier call this summer's for web ad dollars to rise 12 percent. At this point, it looks like 2009 growth in online will slow significantly, rising only 5 percent, he...
- External links 2008-12-08
- Facebook sees ad potential bigger than Google
- PALO ALTO, California - Facebook's chief operating officer said the social networking company was targeting a bigger ad market than the search ad market that has made Google rich. Sheryl Sandberg also told a group of high-tech specialists on Thursday that revenues were growing so fast at privately held Facebook...
- News items 2009-10-16
- Online Ad Spend Up Year Over Year, Despite Stumbles
- A whole passel of numbers have come out the past week or so, and while none of them quite jibe with each other, they all paint a pretty consistent picture. While online ad spend was up for Q1 2008 versus Q1 2007, ad spending compared to Q4 2007 was actually...
- Blog posts 2008-06-18
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