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Cox Snaps Up Vertical Ad Network Adify
Cox Enterprises laid down $300 million for vertical ad network Adify today as ad networks in general continue to seem like the Next Big Thing. Adify is a major get for Cox, which is looking to increase it's ad reach online. Marketing Vox points out: Last August Adify...
Tags: Advertisement, Network, Cox Enterprises, Ad Network Adify, Ad Network, Jake Swearingen
Blog posts 2008-04-29

Additional Resources

Adify Gives Publishers Predictive Insight Into Advertiser Campaigns' Success
Adify ,the premier vertical ad network management company, today announced aunique and sophisticated Inventory Forecasting module to empower verticalad network builders to predict supply and demand across the premierpublishers in their networks. With multiple algorithms, Adify's InventoryForecasting module addresses the variability in inventory levels that occurwith vertical ad networks...
Articles 2008-06-25
Adify Achieves 120 Premium Vertical Ad Network Milestone
Adify ,the premier technology and media company focused on vertical onlineadvertising, today announced the 120th premium vertical ad network on itsplatform. With the launch of SOAPNet and the Forbes Business and FinancialBlog Network recently, Adify is the leading and preferred partner fornetwork builders extending their reach online. These...
Articles 2008-06-25
Adify Promotes Jim Larrison to Executive Vice President
Adify ( http://www.adify.com/ ), the premiervertical ad network management company, today announced the promotion ofJim Larrison to executive vice president of platform sales and services.Formerly the general manager of corporate development, Jim has beeninstrumental in driving Adify's agreements with top-tier network builders.His extensive expertise in online metrics and consumer behavior...
Articles 2008-06-10
Fitch Rates Cox Communications' Senior Note Offering 'BBB'
NEW YORK -- Fitch Ratings has assigned a 'BBB' rating to Cox Communications, Inc.'s CCI senior unsecured notes due 2018 and 2038. The proceeds from the offering are expected to be used for general corporate purposes including reducing outstanding amounts under the company's revolving credit facility. Cox Communications IDR is...
Articles 2008-05-29
Break Media, PremiumChannels.com, AdChakra and Clearspring Among April's Top Vertical Ad Networks for Adify
Adify ,the premier vertical ad network management company, today announced thatBreak Media, PremiumChannels.com, AdChakra and Clearspring are among thenewest vertical ad networks leading growth in their respective categoriesfor April 2008. They join Gay AdNetwork and HotChalk Network ,which have continued their momentum since launching with Adify's...
Articles 2008-05-28
Adify Wins Award for Red Herring Top 100 North America Companies
Adify ,the premier vertical ad network management company, today announced that ithas been selected as one of Red Herring's Top 100 Companies in NorthAmerica. The Red Herring 100 winners were chosen by the editors of RedHerring from more than 800 applications by companies based in the U.S....
Articles 2008-05-19
Adify Partners With Cyberhomes(TM) and Fidelity National Real Estate Solutions on Industry's First Real Estate Vertical Advertising Network
Adify ,the leading solution for premium, vertical ad networks, today announced apartnership with the Cyberhomes Media Group, part of Fidelity National Real EstateSolutions FNRES , who on May 13th announced the launch of theCyberhomes Vertical Advertising network, the first real estate verticaladvertising network. The Cyberhomes Vertical Advertising network willleverage...
Articles 2008-05-16
Cox Enterprises Announces Deal to Acquire Silicon Valley-based Adify Corporation
Vertical ad network company will remain committed to serving broader media industry; Adify to complement Cox's vast array of media and technology assets ATLANTA, April 29 /PRNewswire/ -- Cox Enterprises, Inc. today announced that its subsidiary Cox TMI, Inc. will acquire Adify Corporation. Adify will operate as...
Articles 2008-04-29
Martha's Circle, Gay Ad Network and the HotChalk Network Are Category Leading Adify Vertical Ad Networks in February
Adify , thepremier technology and media company focused on vertical onlineadvertising, today announced that Martha's Circle , Gay Ad Network and the HotChalk Network weretheir leading vertical ad networks in their categories for February 2008.More than 90 advertising networks use Adify's technology and according toAdify...
Articles 2008-03-18
Former Bolt.com Owner Launches Gamers Media, Vertical Ad Network for Casual Gaming
Jay Gould, one of the previous owners ofBolt.com, today launched GamersMedia , the first vertical advertising network focused on deliveringmajor brand advertising to casual game enthusiasts. Gould, an expert insocial media, has developed Gamers Media to harness the growing audiencefor online casual games and to provide advertisers the ability...
Articles 2008-02-26
SustainLane Green and Healthy Lifestyles Ad Network Grows to Largest in Industry
SustainLane , the online mediacompany dedicated to empowering people, businesses and government to gogreen and adopt healthy lifestyles, today announced record traffic to itsleading vertical ad network of Green and Healthy Lifestyles-focused premiumweb publishers making it the largest and fastest growing vertical adnetwork for targeting audiences engaged in a Green,...
Articles 2008-02-12
Adify Achieves IAB Certification and Releases Next Generation Global Ad Network Platform
AdifyCorporation , the premier technology and media company focused onvertical online advertising and two-year AlwaysOn OnMedia 100 Honoree,today announced it has completed the IAB Ad Impression Measurement GuidelinesCertification , making Adify one of only 12 certified ad servingtechnologies. More than 90 advertising networks use Adify's Build Your OwnNetwork BYON...
Articles 2008-01-29
Professional Travel Guide.com Signs Strategic Partnership with Adify
New Partnership to Create Advertising Opportunities through Vertical Ad Networks ATLANTA -- ProfessionalTravelGuide.com (www.professionaltravelguide.com), the world's most comprehensive online travel and trip planning resource, has signed a partnership with Adify, a premier technology and media company focused on vertical online advertising. According to the terms of...
Articles 2007-11-28
Looking to extend online reach? Try a vertical ad network; Media giants including Lifetime, Martha Stewart use partnerships to offer larger targeted audiences.(Digital)(Lifetime Television Network)(Martha Stewart Living Omnimedia Inc.)
Byline: ABBEY KLAASSEN Rule no. 1 in the transition from traditional to digital media company: Being an offline powerhouse doesn't necessarily mean you'll be blessed with online scale. That's why many of those players are turning to vertical ad networks. ...
Articles 2007-11-26
Adify's Portfolio of Vertical Ad Networks Grows by 50%
AdifyCorporation , the premier technology and media company focused onvertical online advertising, today announced 50% growth in the number ofbranded vertical ad networks and over 100% growth in the number ofpublishers participating in an Adify-powered Vertical Ad Network since July2007. With more than 75 deals signed internationally, this milestonereflects significant...
Articles 2007-11-06
HotChalk Network, 2nd Fastest Growing Online Property, Unveils Vertical Ad Network Powered by Adify
HotChalk Network , the onlyonline network directly targeting the education marketplace, todayannounced a far-reaching advertising initiative that delivers newopportunities for marketers seeking to reach the sensitive and valuableeducation marketplace. The HotChalk Network was the second fastest growingonline property from August to September with over 6.3 million uniquevisitors, according to...
Articles 2007-11-05
Yardbarker, Inc. Creates Online Vertical Ad Network for Sports Enthusiasts
By building the first-of-its kind network ofprofessional athlete and sports fan blogs and through its new partnershipwith Adify Corporation , Yardbarker has created a premiumonline advertising platform that provides advertisers access to apreviously elusive audience of sports fans. Currently, 1.5 million unique users visit the Yardbarker Blogger...
Articles 2007-10-30
Shelter Media Launches First Home & Garden Advertising Network
Shelter Media today announcedthe launch of its premiere home and garden vertical advertising network built todeliver premium advertising to consumers and home improvement and designprofessionals imminently looking to make significant investments for thehouse and home. Through Shelter Media, advertisers have access to homeimprovement, home décor and...
Articles 2007-10-17
Adify-Powered Vertical Ad Networks Reach Millions of Green-Focused Consumers
Adify Corporation, the leading provider oftechnology and services to build expert vertical ad networks , today announced theAdify Green channel. Adify Green reaches more than 4 million uniquevisitors each month over four green ad networks powered by Adify, includingthe Washington Post's environmental blogroll , Green Ad Planet ,...
Articles 2007-08-28
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