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- What Is Behavioral Targeting?
- Better, more sophisticated software analytic tools are allowing Web advertisers to precisely target ads to their most coveted consumers How It Works ...
- Articles 2008-05-01
- U.S. firms dominate worldwide ad networks; DoubleClick, Engage, 24/7 among those making inroads into international scene.(Brief Article)
- The international ad network race began about two years ago, when Real Media Inc.-partnered with PubliGroupe Ltd. and DoubleClick Inc.-opened the first of its 30 offices outside the U.S. Engage Inc. and 24/7 Media Inc. soon followed suit, rolling out The international ad network race began...
- Research articles 2000-11-20
- DoubleClick snaps up struggling ASP MessageMedia.(Brief Article)
- In a deal that further distances it from its ad network roots, DoubleClick Inc. will buy MessageMedia Inc. for $41 million in stock. In a deal that further distances it from its ad network roots, DoubleClick Inc. will buy MessageMedia Inc. for $41 million in...
- Research articles 2001-06-11
- Doubts cloud DoubleClick's repositioning; TROUBLED WEB AD NETWORK OFFERS E-MAIL SERVICES IN BID FOR B-TO-B.(Brief Article)
- Once high-flying DoubleClick Inc., with its core business-to-consumer ad network business crumbling, is on a mission to reinvent itself as an e-mail marketing firm capable of serving b-to-b clients. Once high-flying DoubleClick Inc., with its core business-to-consumer ad network business crumbling, is on...
- Research articles 2001-08-20
- Only Some Online Advertising Does Well in a Recession
- Over at Seeking Alpha, there's a nice run from the Fourth Annual Internet Media Dinner, with a subtle point about the recession and online marketing. While the conventional wisdom is that online advertising fares better in a recession, mainly due to lower costs of a media buy, better (or at...
- Blog posts 2008-06-11
- Q&A With Andrew Chen on Online Advertising
- Online advertising is a confusing space, so to clear up some questions, I asked Andrew Chen, Entrepreneur-in-Residence at Mohr Davidow Ventures, about his thoughts on what's ahead. BNET: If the recession is long, who are the big losers in the online ad market? Andrew...
- Blog posts 2008-08-08
- Q&A: Are There Too Many Ad Networks?
- This week, I'll be asking some of the big questions I have about the advertising industry to people who have skin in the game. BNET: Can the market bear so many online ad networks, or is there a round of consolidation coming? Dave Martin,...
- Blog posts 2008-08-15
- Ad Networks -- Dying or Just Getting Started?
- Over at iMedia, Chris Weiss, director of marketing at ad network LucidMedia, offers up an impassioned defense against the growing sentiment that ad networks may be on the way out. While Weiss is the furthest thing from an impartial observer, he offers up some compelling reasons why the myriad ad...
- Blog posts 2008-10-12
- AOL Finds Less Ads Is More ... Or at Least About the Same
- Even as I commented yesterday that there were many perhaps too many moving parts to AOL's press blitz around new CEO Tim Armstrong's Obama-esque first 100 days, one fact jumped out: that the company has pared down the number of ads on its highly-trafficked home page to one, and pulled...
- Blog posts 2009-07-21
- Six Apart, Technorati, and Compete all Challenge Google
- First, bloggers ended mainstream media's monopoly over content. Now, innovative ad networks are moving to loosen Google's domination of the blogger-ad market. But, as every blogger knows, monetizing your blog is a challenge. Last month, Six Apart announced a new set of advertising tools for bloggers...
- Blog posts 2008-05-14
- Cox Snaps Up Vertical Ad Network Adify
- Cox Enterprises laid down $300 million for vertical ad network Adify today as ad networks in general continue to seem like the Next Big Thing. Adify is a major get for Cox, which is looking to increase it's ad reach online. Marketing Vox points out: Last August Adify...
- Blog posts 2008-04-29
- AOL's Platform-A Lands Verizon Deal, No. 1 Network Ranking
- Not a bad day for AOL's Platform-A ad network. First, the company announced a major deal with Verizon, in which Platform-A will rep all of its online advertising, as well as most of its mobile advertising: Under the terms of the agreement, Verizon will leverage Platform-A’s ...
- Blog posts 2008-04-15
- Google Finally Links AdWords To DoubleClick
- Google is ready to fully leap into the display ad market, arguing it can do for that category what it has done for search. Ever since its $3.1 billion acquisition of DoubleClick two years ago, Google (NSDQ: GOOG) has promised to make it easy to manage both search and...
- External links 2009-09-18
- Ybrant Digital Continues Acquisition Spree; Buys Australian Ad Network Max Interactive
- Hyderabad-based digital marketing firm Ybrant Digital is continuing its acquisition spree. Close on the heels of its purchase of Argentinian ad network Dream Ad, the company today said it has acquired Australia-based ad network Max Interactive. The deal marks Ybrant's entry into the wider Asian and Pacific market. The...
- External links 2009-08-03
- CNET Networks Q1 2007 Earnings Call Transcript
- Question-and-Answer SessionOperator Thank you. Operator Instructions We’ll pause for just a moment to compile the Q&A roster. Your first question comes from the line of Anthony Noto with Goldman Sachs Anthony Noto - Goldman Sachs Thank you very much. Neil a couple of questions. I was...
- Earnings calls 2007-04-26
- Offer-Based Ad Network gWallet Raises $12.5 Million In Funding
- While Offerpal struggles with its image-problem, and Zynga and Facebook deal with a class-action lawsuit, a new offer-based ad network is getting funding. gWallet, a virtual goods and online games monetization platform, has raised $12.5 million in its first round of funding. Adams Street Partners and Trinity Ventures led...
- External links 2009-12-01
- Yahoo Pitches Itself To Investors With One Word: Data
- At the Piper Jaffray Global Internet Summit today, analysts wanted to know why Yahoo (NSDQ: YHOO) was a good bet. The company’s repeated response: Data. Yahoo senior director David Kopp and VP Dev Patel fended off questions about challenges to the company’s businesses by saying that the company had...
- External links 2009-11-11
- A Proposal To Help Spread The Wealth From The Link Economy
- Perhaps the central struggle for publishers is figuring out a way to get their content out as widely as possible while also monetizing some of that distribution. In an effort to provide some order to the “link economy,” the Fair Syndication Consortium has created some new guidelines for how...
- External links 2009-10-15
- Digg Looks To Expand CPC Program Into Its Own Ad Net
- News sharing site Digg is taking a step toward creating an ad network that will include outside websites, Adweek reports. It’s a next step up from the cost-per-click program Digg instituted this summer, when the site interspersed ads among the streams of story posts. Like its posts, users were...
- External links 2009-10-14
Additional Resources
- A New Silicon Valley Rule? All Great Internet Companies Build an Ad Network
- Posted by Tod Sacerdoti on 11.10.09 @ 05:20 PM The evidence is inescapable -- Google, AOL, Yahoo, MSN, Fox, CBS, Facebook, MySpace, LinkedIn, Cox and many more all have networks of ad placements. In fact, even Forbes.com, the single most vocal publisher about the negative impact of ad networks, launched...
- News items 2009-11-10
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