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	<title><![CDATA[ad network Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/ad+network.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to ad network]]></description>
	<s:counts start="0" returned="18" found="18" />
	<language>en-us</language>
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		<title><![CDATA[Yahoo Pitches Itself To Investors With One Word: Data]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-yahoo-explains-itself-to-investors-with-one-word-data%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ At the Piper Jaffray Global Internet Summit today, analysts wanted to know why Yahoo (NSDQ: YHOO) was a good bet. The company&#8217;s repeated response: Data. Yahoo senior director David Kopp and VP Dev Patel fended off questions about challenges to the company&#8217;s businesses by saying that the company had...]]></description>
		<s:doctype><![CDATA[External links]]></s:doctype>
		<pubDate>Wed, 11 Nov 2009 00:40:21 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/microsoft+word.html"><![CDATA[Microsoft Word]]></category>
		<category domain="http://resources.bnet.com/topic/yahoo%2521+inc..html"><![CDATA[Yahoo! Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/investor.html"><![CDATA[Investor]]></category>
		<category domain="http://resources.bnet.com/topic/ad+network.html"><![CDATA[Ad Network]]></category>
		<category domain="http://resources.bnet.com/topic/advertising.html"><![CDATA[Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/companies.html"><![CDATA[Companies]]></category>
		<category domain="http://resources.bnet.com/topic/yahoo.html"><![CDATA[Yahoo]]></category>
		<category domain="http://resources.bnet.com/topic/joseph+tartakoff.html"><![CDATA[Joseph Tartakoff]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">YHOO</category>
		<category domain="tickers">YHOO</category>
	</item>
	<item>
		<title><![CDATA[A Proposal To Help Spread The Wealth From The Link Economy]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-a-proposal-to-help-spread-the-wealth-from-the-link-economy%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Perhaps the central struggle for publishers is figuring out a way to get their content out as widely as possible while also monetizing some of that distribution. In an effort to provide some order to the &#8220;link economy,&#8221; the Fair Syndication Consortium has created some new guidelines for how...]]></description>
		<s:doctype><![CDATA[External links]]></s:doctype>
		<pubDate>Thu, 15 Oct 2009 18:57:52 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/network.html"><![CDATA[Network]]></category>
		<category domain="http://resources.bnet.com/topic/consortium.html"><![CDATA[Consortium]]></category>
		<category domain="http://resources.bnet.com/topic/publisher.html"><![CDATA[Publisher]]></category>
		<category domain="http://resources.bnet.com/topic/ad+network.html"><![CDATA[Ad Network]]></category>
		<category domain="http://resources.bnet.com/topic/attributor.html"><![CDATA[Attributor]]></category>
		<category domain="http://resources.bnet.com/topic/advertising.html"><![CDATA[Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/media+%2526+publishing.html"><![CDATA[Media & Publishing]]></category>
		<category domain="http://resources.bnet.com/topic/social+media.html"><![CDATA[Social Media]]></category>
		<category domain="http://resources.bnet.com/topic/news+sharing.html"><![CDATA[News Sharing]]></category>
		<category domain="http://resources.bnet.com/topic/david+kaplan.html"><![CDATA[David Kaplan]]></category>
	</item>
	<item>
		<title><![CDATA[Digg Looks To Expand CPC Program Into Its Own Ad Net]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-digg-looks-to-expand-cpc-program-into-its-own-ad-net%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ News sharing site Digg is taking a step toward creating an ad network that will include outside websites, Adweek reports. It&#8217;s a next step up from the cost-per-click program Digg instituted this summer, when the site interspersed ads among the streams of story posts. Like its posts, users were...]]></description>
		<s:doctype><![CDATA[External links]]></s:doctype>
		<pubDate>Wed, 14 Oct 2009 14:47:03 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/digg.html"><![CDATA[Digg]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/cpc.html"><![CDATA[CPC]]></category>
		<category domain="http://resources.bnet.com/topic/ad+network.html"><![CDATA[Ad Network]]></category>
		<category domain="http://resources.bnet.com/topic/david+kaplan.html"><![CDATA[David Kaplan]]></category>
	</item>
	<item>
		<title><![CDATA[Google Finally Links AdWords To DoubleClick]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-google-finally-links-adwords-to-doubleclick%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Google is ready to fully leap into the display ad market, arguing it can do for that category what it has done for search. Ever since its $3.1 billion acquisition of DoubleClick two years ago, Google (NSDQ: GOOG) has promised to make it easy to manage both search and...]]></description>
		<s:doctype><![CDATA[External links]]></s:doctype>
		<pubDate>Fri, 18 Sep 2009 03:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/google+adwords.html"><![CDATA[Google AdWords]]></category>
		<category domain="http://resources.bnet.com/topic/doubleclick+inc..html"><![CDATA[DoubleClick Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/ad+network.html"><![CDATA[Ad Network]]></category>
		<category domain="http://resources.bnet.com/topic/advertising.html"><![CDATA[Advertising]]></category>
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		<category domain="http://resources.bnet.com/topic/google.html"><![CDATA[Google]]></category>
		<category domain="http://resources.bnet.com/topic/david+kaplan.html"><![CDATA[David Kaplan]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="tickers">GOOG</category>
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		<title><![CDATA[Ybrant Digital Continues Acquisition Spree; Buys Australian Ad Network Max Interactive]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-ybrant-digital-continues-acquisition-spree-buys-australian-ad-network-m%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Hyderabad-based digital marketing firm Ybrant Digital is continuing its acquisition spree. Close on the heels of its purchase of Argentinian ad network Dream Ad, the company today said it has acquired Australia-based ad network Max Interactive. The deal marks Ybrant's entry into the wider Asian and Pacific market. The...]]></description>
		<s:doctype><![CDATA[External links]]></s:doctype>
		<pubDate>Mon, 03 Aug 2009 15:58:12 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/acquisition.html"><![CDATA[Acquisition]]></category>
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		<category domain="http://resources.bnet.com/topic/sruthijith+kk.html"><![CDATA[Sruthijith KK]]></category>
		<category domain="http://resources.bnet.com/topic/nokia+corp..html"><![CDATA[Nokia Corp.]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">NOK</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">VOD</category>
		<category domain="tickers">NOK,VOD</category>
	</item>
	<item>
		<title><![CDATA[AOL Finds Less Ads Is More ... Or at Least About the Same]]></title>
		<link><![CDATA[http://industry.bnet.com/media/10003278/aol-finds-less-ads-is-more-or-at-least-the-same/]]></link>
		<description><![CDATA[Even as I commented yesterday that there were many perhaps too many moving parts to AOL's press blitz around new CEO Tim Armstrong's Obama-esque first 100 days, one fact jumped out: that the company has pared down the number of ads on its highly-trafficked home page to one, and pulled...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 21 Jul 2009 20:36:23 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/america+online+inc..html"><![CDATA[America Online Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/ad+network.html"><![CDATA[Ad Network]]></category>
		<category domain="http://resources.bnet.com/topic/catharine+p.+taylor.html"><![CDATA[Catharine P. Taylor]]></category>
	</item>
	<item>
		<title><![CDATA[Ad Networks -- Dying or Just Getting Started?]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000258/ad-networks-dying-or-just-getting-started/]]></link>
		<description><![CDATA[Over at iMedia, Chris Weiss, director of marketing at ad network LucidMedia, offers up an impassioned defense against the growing sentiment that ad networks may be on the way out. While Weiss is the furthest thing from an impartial observer, he offers up some compelling reasons why the myriad ad...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Sun, 12 Oct 2008 19:56:49 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/network.html"><![CDATA[Network]]></category>
		<category domain="http://resources.bnet.com/topic/ad+network.html"><![CDATA[Ad Network]]></category>
		<category domain="http://resources.bnet.com/topic/networking.html"><![CDATA[Networking]]></category>
		<category domain="http://resources.bnet.com/topic/jake+swearingen.html"><![CDATA[Jake Swearingen]]></category>
	</item>
	<item>
		<title><![CDATA[Q&A: Are There Too Many Ad Networks?]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000186/qa-are-there-too-many-ad-networks/]]></link>
		<description><![CDATA[This week, I'll be askingÂ  some of the big questions I have about the advertising industry to people who have skin in the game.    BNET: Can the market bear so many online ad networks, or is there a round of consolidation coming?    Dave Martin,...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 15 Aug 2008 14:41:51 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/network.html"><![CDATA[Network]]></category>
		<category domain="http://resources.bnet.com/topic/ad+network.html"><![CDATA[Ad Network]]></category>
		<category domain="http://resources.bnet.com/topic/jake+swearingen.html"><![CDATA[Jake Swearingen]]></category>
	</item>
	<item>
		<title><![CDATA[Q&A With Andrew Chen on Online Advertising]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000187/qa-with-andrew-chen-on-online-advertising/]]></link>
		<description><![CDATA[Online advertising is a confusing space, so to clear up some questions, I asked Andrew Chen, Entrepreneur-in-Residence at Mohr Davidow Ventures, about his thoughts on what's ahead.    BNET: If the recession is long, who are the big losers in the online ad market?    Andrew...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 08 Aug 2008 14:54:12 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/network.html"><![CDATA[Network]]></category>
		<category domain="http://resources.bnet.com/topic/online+advertising.html"><![CDATA[Online Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/ad+network.html"><![CDATA[Ad Network]]></category>
		<category domain="http://resources.bnet.com/topic/jake+swearingen.html"><![CDATA[Jake Swearingen]]></category>
	</item>
	<item>
		<title><![CDATA[Only Some Online Advertising Does Well in a Recession]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000104/only-some-online-advertising-does-well-in-a-recession/]]></link>
		<description><![CDATA[Over at Seeking Alpha, there's a nice run from the Fourth Annual Internet Media Dinner, with a subtle point about the recession and online marketing. While the conventional wisdom is that online advertising fares better in a recession, mainly due to lower costs of a media buy, better (or at...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 11 Jun 2008 18:19:47 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/recession.html"><![CDATA[Recession]]></category>
		<category domain="http://resources.bnet.com/topic/online+advertising.html"><![CDATA[Online Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/advertiser.html"><![CDATA[Advertiser]]></category>
		<category domain="http://resources.bnet.com/topic/ad+network.html"><![CDATA[Ad Network]]></category>
		<category domain="http://resources.bnet.com/topic/jake+swearingen.html"><![CDATA[Jake Swearingen]]></category>
	</item>
	<item>
		<title><![CDATA[Six Apart, Technorati, and Compete all Challenge Google]]></title>
		<link><![CDATA[http://industry.bnet.com/media/100080/six-apart-technorati-and-compete-all-challenge-google/]]></link>
		<description><![CDATA[First, bloggers ended mainstream media's  monopoly over content. Now, innovative ad networks are moving to loosen Google's domination of the blogger-ad market.    But, as every blogger knows, monetizing your blog is a challenge. Last month, Six Apart announced a new set of advertising tools for bloggers...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 14 May 2008 20:07:30 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/network.html"><![CDATA[Network]]></category>
		<category domain="http://resources.bnet.com/topic/technorati.html"><![CDATA[Technorati]]></category>
		<category domain="http://resources.bnet.com/topic/blog.html"><![CDATA[Blog]]></category>
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		<category domain="http://resources.bnet.com/topic/six+apart+ltd..html"><![CDATA[Six Apart Ltd.]]></category>
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		<category domain="http://resources.bnet.com/topic/ad+network.html"><![CDATA[Ad Network]]></category>
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		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/david+weir.html"><![CDATA[David Weir]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="tickers">GOOG</category>
	</item>
	<item>
		<title><![CDATA[What Is Behavioral Targeting?]]></title>
		<link><![CDATA[http://www.bnet.com/2403-13237_23-199800.html]]></link>
		<description><![CDATA[Better, more sophisticated software analytic tools are allowing  Web advertisers to precisely target ads to their most coveted consumers                         How It Works   ...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Thu, 01 May 2008 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertising.html"><![CDATA[Advertising]]></category>
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		<category domain="http://resources.bnet.com/topic/lori+deschene.html"><![CDATA[Lori Deschene]]></category>
		<category domain="http://resources.bnet.com/topic/ad+networks.html"><![CDATA[Ad Networks]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">F</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">PEP</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">PG</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">SNE</category>
		<category domain="tickers">F,PEP,PG,SNE</category>
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	<item>
		<title><![CDATA[Cox Snaps Up Vertical Ad Network Adify]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/100044/cox-snaps-up-vertical-ad-network-adify/]]></link>
		<description><![CDATA[Cox Enterprises laid down $300 million for vertical ad network Adify today as ad networks in general continue to seem like the Next Big Thing. Adify is a major get for Cox, which is looking to increase it's ad reach online. Marketing Vox points out:   Last August Adify...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 29 Apr 2008 17:52:23 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/cox+enterprises.html"><![CDATA[Cox Enterprises]]></category>
		<category domain="http://resources.bnet.com/topic/ad+network+adify.html"><![CDATA[Ad Network Adify]]></category>
		<category domain="http://resources.bnet.com/topic/ad+network.html"><![CDATA[Ad Network]]></category>
		<category domain="http://resources.bnet.com/topic/jake+swearingen.html"><![CDATA[Jake Swearingen]]></category>
	</item>
	<item>
		<title><![CDATA[AOL's Platform-A Lands Verizon Deal, No. 1 Network Ranking]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/100021/aols-platform-a-lands-verizon-deal-no-1-network-ranking/]]></link>
		<description><![CDATA[Not a bad day for AOL's Platform-A ad network. First, the company announced a major deal with Verizon, in which Platform-A will rep all of its online advertising, as well as most of its mobile advertising:  Under the terms of the agreement, Verizon will leverage Platform-Aâ€™s   ...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 15 Apr 2008 04:20:33 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/network.html"><![CDATA[Network]]></category>
		<category domain="http://resources.bnet.com/topic/america+online+inc..html"><![CDATA[America Online Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/verizon+communications+inc..html"><![CDATA[Verizon Communications Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/ad+network.html"><![CDATA[Ad Network]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
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		<category domain="http://resources.bnet.com/topic/jake+swearingen.html"><![CDATA[Jake Swearingen]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">VZ</category>
		<category domain="tickers">VZ</category>
	</item>
	<item>
		<title><![CDATA[CNET Networks Q1 2007 Earnings Call Transcript]]></title>
		<link><![CDATA[http://www.bnet.com/2462-13071_23-234012.html]]></link>
		<description><![CDATA[ Question-and-Answer SessionOperator  Thank you. Operator Instructions We&#8217;ll pause for just a moment to compile the Q&A roster. Your first question comes from the line of Anthony Noto with Goldman Sachs  Anthony Noto - Goldman Sachs  Thank you very much. Neil a couple of questions. I was...]]></description>
		<s:doctype><![CDATA[Earnings calls]]></s:doctype>
		<pubDate>Thu, 26 Apr 2007 19:53:51 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/ad+network.html"><![CDATA[Ad Network]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/business+operations.html"><![CDATA[Business Operations]]></category>
		<category domain="http://resources.bnet.com/topic/call+transcript.html"><![CDATA[Call Transcript]]></category>
		<category domain="http://resources.bnet.com/topic/cbs+interactive+inc..html"><![CDATA[CBS Interactive Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+law.html"><![CDATA[Corporate Law]]></category>
		<category domain="http://resources.bnet.com/topic/earnings.html"><![CDATA[Earnings]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://resources.bnet.com/topic/inventory.html"><![CDATA[Inventory]]></category>
		<category domain="http://resources.bnet.com/topic/investment.html"><![CDATA[Investment]]></category>
		<category domain="http://resources.bnet.com/topic/mergers+%2526+acquisitions.html"><![CDATA[Mergers & Acquisitions]]></category>
		<category domain="http://resources.bnet.com/topic/operational+accounting.html"><![CDATA[Operational Accounting]]></category>
		<category domain="http://resources.bnet.com/topic/revenue.html"><![CDATA[Revenue]]></category>
		<category domain="http://resources.bnet.com/topic/seeking+alpha.html"><![CDATA[Seeking Alpha]]></category>
	</item>
	<item>
		<title><![CDATA[Doubts cloud DoubleClick's repositioning; TROUBLED WEB AD NETWORK OFFERS E-MAIL SERVICES IN BID FOR B-TO-B.(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6517/is_200108/ai_n25864536]]></link>
		<description><![CDATA[Once high-flying DoubleClick Inc., with its core  business-to-consumer ad network business crumbling, is on a mission to  reinvent itself as an e-mail marketing firm capable of serving b-to-b  clients.    Once high-flying DoubleClick Inc., with its core  business-to-consumer ad network business crumbling, is on...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 20 Aug 2001 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/ad+network.html"><![CDATA[ad network]]></category>
		<category domain="http://resources.bnet.com/topic/b2b.html"><![CDATA[B2B]]></category>
		<category domain="http://resources.bnet.com/topic/doubleclick+inc..html"><![CDATA[DoubleClick Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/e-mail.html"><![CDATA[e-mail]]></category>
		<category domain="http://resources.bnet.com/topic/network.html"><![CDATA[network]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[DoubleClick snaps up struggling ASP MessageMedia.(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6517/is_200106/ai_n25863906]]></link>
		<description><![CDATA[In a deal that further distances it from its ad network roots,  DoubleClick Inc. will buy MessageMedia Inc. for $41 million in stock.    In a deal that further distances it from its ad network roots,  DoubleClick Inc. will buy MessageMedia Inc. for $41 million in...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 11 Jun 2001 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/ad+network.html"><![CDATA[ad network]]></category>
		<category domain="http://resources.bnet.com/topic/doubleclick+inc..html"><![CDATA[DoubleClick Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/microsoft+asp.html"><![CDATA[Microsoft ASP]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[U.S. firms dominate worldwide ad networks; DoubleClick, Engage, 24/7 among those making inroads into international scene.(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6517/is_200011/ai_n25863211]]></link>
		<description><![CDATA[The international ad network race began about two years ago, when  Real Media Inc.-partnered with PubliGroupe Ltd. and DoubleClick  Inc.-opened the first of its 30 offices outside the U.S. Engage Inc. and  24/7 Media Inc. soon followed suit, rolling out  The international ad network race began...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 20 Nov 2000 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/ad+network.html"><![CDATA[ad network]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/doubleclick+inc..html"><![CDATA[DoubleClick Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/network.html"><![CDATA[network]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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