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- What Is Behavioral Targeting?
- Better, more sophisticated software analytic tools are allowing Web advertisers to precisely target ads to their most coveted consumers How It Works ...
- Articles 2008-05-01
Additional Resources
- Ad Networks -- Dying or Just Getting Started?
- Over at iMedia, Chris Weiss, director of marketing at ad network LucidMedia, offers up an impassioned defense against the growing sentiment that ad networks may be on the way out. While Weiss is the furthest thing from an impartial observer, he offers up some compelling reasons why the myriad ad...
- Blog posts 2008-10-12
- A Guide To The Infighting Between Premium Publishers And Ad Networks
- Michael Zimbalist is vice president of research and development operations at The New York Times Company (NYSE: NYT). Previously, he was president of the Online Publishers Association. A fissure opened within the online advertising community last month following the release of new research by the Online Publishers Association. Drawing...
- External links 2009-09-18
- Q&A: Are There Too Many Ad Networks?
- This week, I'll be asking some of the big questions I have about the advertising industry to people who have skin in the game. BNET: Can the market bear so many online ad networks, or is there a round of consolidation coming? Dave Martin,...
- Blog posts 2008-08-15
- Ad Networks to Compete for AdSense Inventory
- Google announced plans to give AdSense publishers a new way to generate revenue by allowing multiple Google-certified ad networks to compete for display ad space on their sites. Google explains the concept in the following video. "You may remember that we began to accept display ads served from qualified third-party...
- News items 2009-08-26
- Facebook Blocks More Ad Networks
- Back in July Facebook updated policies for third-party ads on Facebook Platform. The company disabled two entire ad networks and over 100 more apps were suspended or brought into compliance over ad-related violations. Half of those had over a million monthly active users.Facebook has now disabled two more offer and...
- News items 2009-11-06
- Ad networks face off.(Brief Article)
- Online ad networks and ad-serving companies consolidated this year, leaving the market with a small group of strong players: CMGI, DoubleClick, 24/7 Media and Real Media. CMGI led the acquisition movement, rounding up ad-serving companies including A Online ad networks and ad-serving companies consolidated this year,...
- Research articles 1999-12-20
- Userplane Ranked Among 30 Largest Ad Networks in Latest comScore Media Metrix Report
- Driven by Userplane Money, Company's Ad-Revenue Sharing Program, Social Networking Application Leader Joins Pure-Play Ad Networks on List SAN FRANCISCO -- Userplane (www.userplane.com), the premier application provider for online communities and a wholly owned subsidiary of AOL, today announced that the company has been ranked as the 27th largest...
- Research articles 2008-04-15
- Ad networks adjust to slowdown; 24/7 Media, DoubleClick remain confident amid layoffs, cutbacks.(Brief Article)(Statistical Data Included)
- Despite recent and planned layoffs by online ad networks, executives in the business still have confidence in the network model and are hiring more senior people to help them better manage operations. If anything, the weak economy is driving a need f Despite recent and planned...
- Research articles 2001-04-02
- Right Media Unveils First Open Media Exchange for Interactive Advertising; 11,000 Ad Networks, Advertisers, and Publishers Trading Inventory on a Common Transparent Platform
- NEW YORK -- Right Media today launched the Right Media Exchange - the world's first open media exchange for the interactive advertising industry. More than 11,000 ad networks, advertisers and publishers are already interacting through the Right Media Exchange, trading more than two billion impressions daily. Auctioning every ad in...
- Research articles 2006-06-19
- Bain: Online Ad Networks Surging, CPMs Plunging
- Marketing Charts submits: The use of ad networks surged from 5% of total ad impressions sold in 2006 to 30% in 2007, according to the “Digital Pricing Benchmarking Study” from Bain & Company, conducted in coordination with the Interactive Advertising Bureau [IAB]. by Marketing Charts
- External links 2008-08-11
- A New Silicon Valley Rule? All Great Internet Companies Build an Ad Network
- Posted by Tod Sacerdoti on 11.10.09 @ 05:20 PM The evidence is inescapable -- Google, AOL, Yahoo, MSN, Fox, CBS, Facebook, MySpace, LinkedIn, Cox and many more all have networks of ad placements. In fact, even Forbes.com, the single most vocal publisher about the negative impact of ad networks, launched...
- News items 2009-11-10
- What The Rise Of Demand-Side Advertising Networks Means For Publishers
- Michael Zimbalist is vice president of research and development operations at The New York Times Company (NYSE: NYT). Previously, he was president of the Online Publishers Association. Pop out your earbuds at any online event these days and it’s a good bet you’ll surrounded by chatter about demand-side ad...
- External links 2009-10-07
- What Happened To The Ad Network Apocalypse?
- Posted by Warren Lee on 08.27.09 @ 10:40 AM Almost a year later, no apocalyptic shakeout has hit yet. So what happened? Venture and private-equity investments in ad networks have been robust for the past several years. More than 60 ad networks -- vertical ad networks, video, brand, performance, wireless,...
- News items 2009-08-27
- OPA Ad Effectiveness Study: It's Not That Black and White
- Posted by Rajeev Goel on 08.14.09 @ 01:53 PM First, my company, PubMatic, and many others operating in digital media support the OPA, and I do not dispute the findings of its report. It makes perfect sense for brand advertisers to place their advertisements in the surroundings of premium content...
- News items 2009-08-14
- With AdMob, Google seeks mobile ad advantage
- When the long-expected development of smartphones and handheld devices into primary computers reaches maturity, Google wants to make sure it occupies just as strong a position on the small screen as it does on the big one.Google set the stage for that future Monday when it announced a $750 million...
- News items 2009-11-09
- Offer-Based Ad Network gWallet Raises $12.5 Million In Funding
- While Offerpal struggles with its image-problem, and Zynga and Facebook deal with a class-action lawsuit, a new offer-based ad network is getting funding. gWallet, a virtual goods and online games monetization platform, has raised $12.5 million in its first round of funding. Adams Street Partners and Trinity Ventures led...
- External links 2009-12-01
- Cox Snaps Up Vertical Ad Network Adify
- Cox Enterprises laid down $300 million for vertical ad network Adify today as ad networks in general continue to seem like the Next Big Thing. Adify is a major get for Cox, which is looking to increase it's ad reach online. Marketing Vox points out: Last August Adify...
- Blog posts 2008-04-29
- Web Ad Economy Faces Recession ... Possibly
- Is the internet advertising economy the picture of health or a disaster waiting to happen? Both scenarios have been reported recently, but of course they can't both be true. The WSJ's take on the matter is that a "shakeout threatens" digital ad serving networks as investors pull...
- Blog posts 2008-11-03
- Desperate Mag Publishers Consider A Solution To Revenue Woes: Create A Giant Ad Net
- It’s been a pretty dispiriting time for magazines. The industry is feeling a little more insecure after the death of Conde Nast’s nearly 70-year-old Gourmet magazine this week, which was shuttered with three other titles. Realizing the cost-cutting alone won’t lead to a turnaround, publishers have been lately groping...
- External links 2009-10-07
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