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- Sapient Releases BridgeTrack® to Meet Demand for Ad Server Alternative
- Proprietary BridgeTrack Media Optimization Toolset - Proven in 25,000 Interactive Campaigns over Seven Years -- Now Offered As Standalone Product
- Research articles 2007-05-22
- MarketSwitch Real Time Offer Optimizer Technology Supports DoubleClick's Ad Server
- Business Editors/Hi-Tech Writers
- Research articles 2000-05-02
- Ad servers pitch privacy code;Network Advertising Initiative seeks support of FTC, Commerce.(Brief Article)
- An association of ad servers is seeking informal government endorsement for a proposed industry privacy code that would bar combining old, non-personally identifiable information with new information that is personally identifiable. An association of ad servers is seeking informal government endorsement for a...
- Research articles 2000-02-28
- Clear Channel makes ASC buy; will install Virtual Recorder ad servers at three stations.(Clear Channel Communications purchases ASC Audio Video Virtual Recorder disk systems to install in station affiliates)(Brief Article)
- Will install Virtual Recorder ad servers at three stations Will install Virtual Recorder ad servers at three stations
- Research articles 1996-04-29
- 24/7 Real Media Launches Enhanced Version of Open AdStream Ad Server and New Contract Management Module
- SAN FRANCISCO -- Contract Management Workflow, Campaign Prioritization and Yield Management Features Enable Publishers to Generate Increased Revenue
- Research articles 2005-04-25
- Massive launches ad server for games; Taps UbiSoft, Atari as partners with aim to reach 2M by 2005.(News)
- Byline: T.L. STANLEY Byline: T.L. STANLEY
- Research articles 2004-10-18
Additional Resources
- ZEDO Ad Server Is Certified as Compliant With IAB Guidelines
- San Francisco-based ZEDO, Inc., the leading ad server for the New Internet websites and the third largest ad serving company in the world, today announced that BPA has certified that ZEDO's practices and technologies for reporting ad reach are compliant with IAB guidelines. ZEDO is now an Interactive Advertising Bureau...
- Research articles 2008-11-03
- Bluestreak Launches Ion Ad Server; New Technology is Cornerstone of Powerful Platform for Real-Time Optimization and Analysis of Online Marketing Campaigns
- Business/Technology Editors NEWPORT, R.I.--BUSINESS WIRE--Aug. 8, 2001 Bluestreak, the leading online marketing technology company, today introduced the Ion Ad ServerTM, a next generation ad management platform. The product debuts several "firsts" for the industry. Ion Server incorporates the only true real-time engine that optimizes automatically and delivers reports...
- Research articles 2001-08-08
- Atlas: First Third-Party Ad Server to Achieve Online Ad Measurement Certification; Media Rating Council Accreditation Awarded for Compliance with IAB Standard
- SEATTLE -- Atlas today announced it is the first third-party ad server to complete the auditing process and achieve ad measurement accreditation by the Media Rating Council MRC. Atlas, a provider of digital marketing technologies and expertise, is an operating unit of aQuantive, Inc. (Nasdaq:AQNT).
- Research articles 2006-07-21
- Buzz Launches Online Ad Server to Compete With Google and Yahoo!
- Buzz Technologies, Inc. (PINKSHEETS: BZTG) has announced the release of its own online ad server/ad market place to directly compete with Google, Yahoo!, MSN and Double-Click in the advertising sector and is the first technology of its type to be released by an Asian-based company. Many of the Large Companies...
- Research articles 2007-05-10
- Temerlin McClain Extends Commitment To Bluestreak; Contract Renewed; Ion Becomes Ad Server of Choice for Additional Year
- Business Editors/High-Tech Writers NEWPORT, R.I.--BUSINESS WIRE--Oct. 7, 2002 Bluestreak, a leading online marketing company, today announced that Temerlin McClain, one of the largest full-service ad agencies in the US Southwest, has continued support for Bluestreak's Ion Ad Server by signing on to an additional year of technology and...
- Research articles 2002-10-07
- Bluestreak Launches Ion 3.0 Ad Server Platform; Latest Release Cuts Time of Executing a Campaign in Half
- Business Editors/High-Tech Writers NEWPORT, R.I.--BUSINESS WIRE--Nov. 11, 2002 Bluestreak, a leading online marketing company, today announced a new release of its Ion Ad Server Platform. Ion 3.0 raises the bar for speed and simplicity of campaign management with significant enhancements including time saving wizards for set up, workflow,...
- Research articles 2002-11-11
- Bluestreak Acquires Engage AdKnowledge Assets; Acquisition Consolidates Bluestreak Market Position As Leading Third Party Ad Server
- Business/Technology Editors NEWPORT, R.I.--BUSINESS WIRE--Sept. 13, 2001 Bluestreak, a leading online marketing technology company, today announced it has acquired Engage, Inc.'s AdKnowledge intellectual property and customer lists for the U.S. and certain other territories. The acquisition solidifies Bluestreak's position as a leading third party ad server. Bluestreak will...
- Research articles 2001-09-13
- As It Revamps Ad Exchange, Microsoft Turns To OpenX For Ad Serving
- Microsoft’s ad exchange business has been fairly quiet since it bought AdECN about two years ago, but as challengers like Google (NSDQ: GOOG) have ramped up their ad exchange and display business, the Redmond software giant is putting pieces in place to help it catch up. For one thing,...
- External links 2009-11-02
- What Happened To The Ad Network Apocalypse?
- Posted by Warren Lee on 08.27.09 @ 10:40 AM Almost a year later, no apocalyptic shakeout has hit yet. So what happened? Venture and private-equity investments in ad networks have been robust for the past several years. More than 60 ad networks -- vertical ad networks, video, brand, performance, wireless,...
- News items 2009-08-27
- Microsoft Strikes Ad Deal After Yahoo Search Delay
- Under the terms of the multi-year agreement, Microsoft and OpenX will promote their respective products to each other's customers. OpenX will be the preferred partner to publishers for enterprise and server solutions, and it will promote Microsoft's Content Ads, which matches ads to relevant editorial content, to its customers. That...
- News items 2009-11-02
- Ad-Server and Ad-Splicer Equipment Revenues to Reach $1.8 Billion by 2011, says ABI Research
- NEW YORK -- New markets for ad-servers and ad-splicing equipment promise dramatic near-term growth in North America, Western Europe, and Japan. A new study from ABI Research indicates that revenues from these new technologies will total $284m in 2006, but that the equivalent figure for 2011 will be approximately $1.8...
- Research articles 2006-09-25
- The IAB Issues Ad Campaign Measurement Process Guidelines for Public Comment
- Standardizing Processes to Ensure High Quality in Interactive Ad Campaign Measurement NEW YORK -- The Interactive Advertising Bureau IAB today announced the public comment release of "Ad Campaign Measurement Process Guidelines," a document that addresses the process of a publisher's or advertising agency's use of a third-party ad server...
- Research articles 2008-07-24
- The IAB Issues Ad Campaign Measurement Process Guidelines
- New Roadmap for Process Improvement and Discrepancy Reduction in Interactive Advertising NEW YORK -- The Interactive Advertising Bureau IAB today announced the release of "Ad Campaign Measurement Process Guidelines," at its annual MIXX Conference & Expo in New York. The guidelines address the process of a publisher's or advertising...
- Research articles 2008-09-22
- Carat Interactive Chooses Bluestreak for Global Ad Serving; Highlights Company's Growing Popularity With International Advertising Community
- Business Editors LONDON, U.K. and NEW YORK--BUSINESS WIRE--April 9, 2002 Bluestreak, a leading online marketing technology company, today announced that Carat Interactive has selected Bluestreak to provide products and services for online ad serving, optimization and analytics. The agreement further reinforces Bluestreak's position as a leading third party...
- Research articles 2002-04-09
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