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Sometrics: How to make Dollars (and Sense) of the Social Web

"We're pioneers in mining social intelligence," Ian Swanson, CEO of Sometrics, told me during our interview today. Swanson was one of the presenters at yesterday's Under The Radar conference at Microsoft's campus in Mountain View. "We've figured out to supply both publishers and advertisers the metrics they need to monetize...

Tags: Advertisement, Social Web, Ad Serving, Sometrics, Social Networking, Online Communications, Marketing, Advertising & Promotion, David Weir

Blog posts 2008-06-04

Additional Resources

Hoop dreams await stars

By Austin Meek THE CAPITAL-JOURNAL MANHATTAN - It's an exclusive fraternity, five players whose jerseys undoubtedly will decorate the rafters of Bramlage Coliseum by the time all is said and done. Bob Boozer, Chuckie Williams, Mike Evans, Rolando Blackman and Mitch...

Articles 2008-06-26

Hoop dreams await stars

By Austin Meek THE CAPITAL-JOURNAL MANHATTAN - It's an exclusive fraternity, five players whose jerseys undoubtedly will decorate the rafters of Bramlage Coliseum by the time all is said and done. Bob Boozer, Chuckie Williams, Mike Evans, Rolando Blackman and Mitch...

Articles 2008-06-26

Aurora Networks adds to Light-Plex family

TELECOMWORLDWIRE-25 June 2008-Aurora Networks adds to Light-Plex familyC1994-2008 M2 COMMUNICATIONS LTD http://www.m2.com Aurora Networks, a manufacturer of equipment for optical data networks, has added a new product to its Light-Plex family of integrated optical narrowcast demuxplexers and broadcast/narrowcast combiners. The OP4528, announced on 25 June, is...

Articles 2008-06-25

Missouri Supreme Court grants DNA test for inmate after 23 years

Huntley Ruff claims he's served more than two decades behind bars for a rape he didn't commit. But now with some help from Ellen Suni, dean of the University of Missouri-Kansas City School of Law, Ruff finally has a chance to prove whether he really is innocent....

Articles 2008-06-25

Adify Gives Publishers Predictive Insight Into Advertiser Campaigns' Success

Adify ,the premier vertical ad network management company, today announced aunique and sophisticated Inventory Forecasting module to empower verticalad network builders to predict supply and demand across the premierpublishers in their networks. With multiple algorithms, Adify's InventoryForecasting module addresses the variability in inventory levels that occurwith vertical ad networks...

Articles 2008-06-25

Missouri Supreme Court grants inmate DNA test after 23 years behind

Huntley Ruff claims he's served more than two decades behind bars for a rape he didn't commit. But now with some help from Ellen Suni, dean of the University of Missouri-Kansas City School of Law, Ruff finally has a chance to prove whether he really is innocent....

Articles 2008-06-25

DIC Entertainment Signs GoFish as Exclusive Advertising Representative for DIC's Network of Youth Websites

DIC and GoFish Partnership to Offer New Opportunities for Youth Brand Advertisers BURBANK, Calif. -- DIC Entertainment DIC (LSE: DEKE), a leading global brand management company, and GoFish Corporation (OTCBB: GOFH), www.gofishcorp.com, a leading online entertainment and media company, have finalized an agreement for GoFish to serve as...

Articles 2008-06-25

BSD-2000 Cancer Treatment System by BSD Medical Installed in Prestigious Liaocheng Peoples Hospital in China

SALT LAKE CITY -- BSD Medical Corp. (NASDAQ:BSDM) today announced that another BSD-2000 hyperthermia system has been purchased, installed and is now in use in China, at the Liaocheng Peoples Hospital located in Liaocheng City, in the Western Shandong Province of the People's Republic of China. The Liaocheng Peoples Hospital...

Articles 2008-06-25

TruEffect and dthree Announce Partnership to Expand First Party Cookie Model to Canadian Market

dthree to Offer TruEffect's DirectServe[TM] Ad-Serving Technology BROOMFIELD, Colo. -- TruEffect, a provider of next generation advertising technology, today announced a partnership with dthree, a leading provider of hosted applications and services for interactive marketing, business intelligence, customer data and communications. The agreement will enable dthree to deliver...

Articles 2008-06-25

World Discount Telecommunications Supports Launch of ALLVOI Internet Phone Service With Ad Campaign on NeXplore Search

NeXplore Corporation (PINKSHEETS: NXPC) todayannounced that World Discount Telecommunications WDT, a global providerof discount local, long-distance and international landline and wirelesscalling services, has signed an advertising contract to support the launchof ALLVOI™ ( www.ALLVOI.com ), the company's new low-cost, feature-rich VoiceOver Internet VoIP telephone service for domestic and internationalcalls. Under...

Articles 2008-06-24

Splash Media, LP Announces Agreement with Former Golf Channel Exec, Chuck Conner

DALLAS -- Splash Media, LP, an Emmy award-winning innovator in digital video publishing and internet television announced today that it has finalized agreements with Chuck Conner, former Golf Channel ad executive, to build and drive Splash Media's sponsorship and advertising programs. Chuck Conner is CEO of Conner Consultants...

Articles 2008-06-24

ABC Interactive Announces New Technology Accreditation Program

Clearspring Technologies Completes First Widget Platform Audit; AdJuggler Inc. Commits to Ad-Serving Audit SCHAUMBURG, Ill., June 24 /PRNewswire/ -- The Audit Bureau of Circulations' interactive auditing unit, ABCi, announced the launch of its Digital Technology Accreditation program, a new audit service for emerging technology platforms. Under the...

Articles 2008-06-24

Video: Major League Baseball Charities and the Ad Council to Launch National Campaign Designed to Support Iraq and Afghanistan Veterans

New PSAs Featuring Oscar Award Winner Tom Hanks to Begin Airing on July 4th NEW YORK, June 24 /PRNewswire/ -- Major League Baseball Charities, in partnership with The Advertising Council, announced that they will launch a national public service advertising PSA campaign entitled "Welcome Back Veterans" on...

Articles 2008-06-24

IRR-Residential Adds New Affiliates and Appoints Chief Appraiser

WESTWOOD, Kan., June 24 /PRNewswire/ -- IRR-Residential, the second largest residential appraisal firm in the country, has added four new affiliates, providing additional depth to its nationwide coverage. The firm also announced the appointment of Tom Munizzo as chief appraiser and compliance officer. The new offices...

Articles 2008-06-24

Splash Media, LP Announces Agreement With Former Golf Channel Exec, Chuck Conner

DALLAS, June 24 /PRNewswire/ -- Splash Media, LP, an Emmy award-winning innovator in digital video publishing and internet television announced today that it has finalized agreements with Chuck Conner, former Golf Channel ad executive, to build and drive Splash Media's sponsorship and advertising programs. Chuck Conner is...

Articles 2008-06-24

Urologix Announces Appointment of CEO and Director

MINNEAPOLIS -- Urologix([R]), Inc. (NASDAQ:ULGX), today announced that its Board of Directors appointed Stryker Warren, Jr. as its Chief Executive Officer and a director. Mr. Warren assumes the office from Mitchell Dann who has served as Interim Chief Executive Officer since February 2008. Mr. Dann continues to serve as Chairman...

Articles 2008-06-24

Green Earth Technologies Announces New Chief Financial Officer

STAMFORD, Conn. -- Green Earth Technologies, Inc. (Pink Sheets:GETG), a manufacturer and marketer of environmentally friendly consumer products, today appointed Greg D. Adams, 47, as its Chief Financial Officer, succeeding Gordon Donovan, who has chosen not to relocate to Company headquarters in Connecticut. From 1999 to 2007, Mr....

Articles 2008-06-24

MFA Mortgage Investments, Inc. Announces Senior Management Appointments

NEW YORK, June 23 /PRNewswire-FirstCall/ -- MFA Mortgage Investments, Inc. today announced that MFA's Board of Directors appointed William S. Gorin as MFA's President and Chief Financial Officer and Ronald A. Freydberg as MFA's Chief Investment Officer and Executive Vice President. Mr. Gorin, 49, had previously served...

Articles 2008-06-23

Biden says couldn't turn down VP offer from Obama

WASHINGTON AFP — Foreign policy heavyweight Joseph Biden said Sunday he would serve as Barack Obama's vice presidential nominee if asked, but insisted he was not angling for the job. Senator Biden, a front-runner in the media VP stakes whose own bid for the Democratic nomination this year...

Articles 2008-06-23