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- Ad Week Report Card Doesn't Bother with Creativity's Effectiveness
- Ad Week Report Card Doesn't Bother with Creativity's EffectivenessAd Week Report CardInteresting article, articulating century-old news. Forty years ago, I worked for an ad agency and asked the same question re: effectiveness. I was looked at as though I had come to work covered in merde.As long as advertising agencies,...
- Discussion threads 2008-05-01
Additional Resources
- Ad Week Report Card Doesn't Bother with Creativity's Effectiveness
- Ad Week published its agency report cards for 2007 today. Some interesting findings. For establishing a baseline, the mag found: [T]he average gain for the 35 shops we evaluated was 7.6 percent, just a hair more than the 2006 average of 7.5 percent. (2005's average, coincidentally, also was 7.5 percent,...
- Blog posts 2008-04-29
- Digital Ad Growth Helps Industry Revenue Rise 8.6 Percent
- Ad Age put out its revenue numbers for the industry as a whole for 2007, and found a surprising 8.6 percent jump in growth. With a slumping print industry continuing a multi-year swan dive, that growth was bolstered by a lot of digital. From Ad Age: While it comes...
- Blog posts 2008-05-07
- NYT's Heekin-Canedy: By Itself, Bay Area Report Won't Be Reason To Subscribe
- The New York Times (NYSE: NYT) is particularly proud of one circulation statistic: 73 percent of its home-delivery subscribers have been on board for at least two years. That core—“the barometer of the health of the Times,” NYT President and GM Scott Heekin-Canedy calls it —has grown steadily since...
- External links 2009-10-15
- LIVE: Macworld Keynote Presentation (AAPL)
- With Steve Jobs on the sidelines, expectations were low for today's Macworld keynote. And Apple didn't surprise anyone. Marketing exec Phil Schiller showed off an updated MacBook Pro, announced some changes to iTunes, and unveiled new versions of the company's iLife and iWork software. But nothing new or terribly exciting,...
- News items 2009-08-07
- E-tailers snagged in marketing 'scam' blame customers
- First the good news for consumers: the U.S. government's investigation into how dozens of well-known online stores worked with controversial marketers to "deceive" customers out of $1.4 billion has prompted some retailers, including Continental Airlines, to sever ties with the marketers. Mark Goldston, chairman and CEO of United Online, parent...
- News items 2009-11-23
- Media's Advertising Rebound: Real Growth or Just Climbing Out of a Hole?
- Some analysts are reversing their downbeat media forecasts from earlier in the year on the likelihood that 2010 advertising revenues and earnings will surprise on the upside. But it is a little too early to break out the champagne. New ad campaigns from beleaguered auto manufacturers such...
- Blog posts 2009-10-22
- ConAgra and Yahoo Search For Lunchtime Viewers
- ConAgra Foods is putting snackable online media on its menu via a deal with Yahoo, which will run an online daily branded entertainment comedy program, "What's So Funny?" this month.The show, which began last week, runs on the display ad giant's television portal—Yahoo TV—and features hosts Shira Lazar and Michael...
- News items 2009-11-13
- Sun, Oracle save Microsoft's Pink after Danger data disaster
- By Daniel Eran DilgerPublished: 04:00 PM EST Microsoft has announced the restoration of Sidekick users' contacts as the first milestone in recovering data it lost in the cloud computing disaster affecting its Danger subsidiary, while a new source explains why the restoration was possible without a backup and why it...
- News items 2009-10-21
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