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- Ad
- a banner, button, pop-up screen, or other on-screen device calling attention to an e-commerce product or business
- Ad definition on BNET »
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- Wallstrip: Election Ads
- Ignore the recession. Invest in your candidate so they can pay for more election ads.
- Videos 2008-08-15
Additional Resources
- A New Silicon Valley Rule? All Great Internet Companies Build an Ad Network
- Posted by Tod Sacerdoti on 11.10.09 @ 05:20 PM The evidence is inescapable -- Google, AOL, Yahoo, MSN, Fox, CBS, Facebook, MySpace, LinkedIn, Cox and many more all have networks of ad placements. In fact, even Forbes.com, the single most vocal publisher about the negative impact of ad networks, launched...
- News items 2009-11-10
- Ad Networks -- Dying or Just Getting Started?
- Over at iMedia, Chris Weiss, director of marketing at ad network LucidMedia, offers up an impassioned defense against the growing sentiment that ad networks may be on the way out. While Weiss is the furthest thing from an impartial observer, he offers up some compelling reasons why the myriad ad...
- Blog posts 2008-10-12
- Microsoft and Publicis sign digital ad pact
- Microsoft is looking to develop new digital ad formats and attempt to tap into the digital TV ad market in tandem with Publicis' digital arm, VivaKi. The search deal the pair have signed is the latest move by the software giant to boost its advertising revenue, and will also...
- Articles 2009-06-28
- Cowen Maintains 5 Percent Online Ad Decline For U.S.; Carat Revises Global Online Ad Spend Down
- The of latest ad spend forecasts contain some bad news and some good news for online ad spending, with this year still looking pretty gloomy as 2010’s promise of higher spending seems almost assured. Cowen has kept its projections from last spring, saying that U.S. online ad spend will...
- External links 2009-10-01
- CNN Won't Run Anti-Abortion Ad Featuring Obama
- CNN is refusing to run an anti-abortion TV commercial because the ad's makers did not get the permission of President Obama to make the ad see video below. The ad tracks the life of Obama over images of in-utero fetuses. On-screen captions say: This child’s future is a broken...
- Blog posts 2009-02-23
- Microsoft teams with leading publishers in ad focus
- Microsoft is consulting a number of major media companies and publishers for advice on the development of its next-generation advertising platform, Microsoft PubCenter. Joining an advisory council are digital media executives and members of IAC/Interactive Corp, Dow Jones Online, The...
- Articles 2009-02-24
- With AdMob, Google seeks mobile ad advantage
- When the long-expected development of smartphones and handheld devices into primary computers reaches maturity, Google wants to make sure it occupies just as strong a position on the small screen as it does on the big one.Google set the stage for that future Monday when it announced a $750 million...
- News items 2009-11-09
- The Role Of Schema Salience In Ad Processing And Evaluation
- Advertising grids such as the Rossiter-Percy grid propose that brand-matching advertising is more effective than brand-mismatching advertising. However, for the match hypothesis to hold the brand schema needs to be salient in ad processing and evaluation. This paper tests how schema salience affects ad processing and evaluation. Two separate experiments...
- White papers 2002-01-01
- Desperate Mag Publishers Consider A Solution To Revenue Woes: Create A Giant Ad Net
- It’s been a pretty dispiriting time for magazines. The industry is feeling a little more insecure after the death of Conde Nast’s nearly 70-year-old Gourmet magazine this week, which was shuttered with three other titles. Realizing the cost-cutting alone won’t lead to a turnaround, publishers have been lately groping...
- External links 2009-10-07
- OPA Ad Effectiveness Study: It's Not That Black and White
- Posted by Rajeev Goel on 08.14.09 @ 01:53 PM First, my company, PubMatic, and many others operating in digital media support the OPA, and I do not dispute the findings of its report. It makes perfect sense for brand advertisers to place their advertisements in the surroundings of premium content...
- News items 2009-08-14
- What Happened To The Ad Network Apocalypse?
- Posted by Warren Lee on 08.27.09 @ 10:40 AM Almost a year later, no apocalyptic shakeout has hit yet. So what happened? Venture and private-equity investments in ad networks have been robust for the past several years. More than 60 ad networks -- vertical ad networks, video, brand, performance, wireless,...
- News items 2009-08-27
- Ad Exec's Suicide is Blamed on Industry Blogs
- Ad Exec's Suicide is Blamed on Industry BlogsInfluence, yes. Total cause, no.As someone who has battled depression off and on throughout their adult life, I can tell you that the blogs were just the icing on the cake. They cannot, and should not, take 100% of the blame for this...
- Discussion threads 2008-03-04
- Federated Media Introduces OPA-Influenced Ad Formats; Promises More 'Social Ads'
- Social media-focused ad net Federated Media is betting that larger ad formats and the ability to easily spread ads across Facebook and Twitter will help attract more ad dollars to its member sites. FM’s new premium ad product “Ad Stamp” was partially influenced by one of the new ad...
- External links 2009-09-10
- Q&A: Are There Too Many Ad Networks?
- This week, I'll be asking some of the big questions I have about the advertising industry to people who have skin in the game. BNET: Can the market bear so many online ad networks, or is there a round of consolidation coming? Dave Martin,...
- Blog posts 2008-08-15
- Burger King Apologizes for Hindu Goddess Ad
- Burger King has apologized for a print ad depicting the Hindu goddess Lakshmi sitting on top of a meat sandwich under words that translated, "Snack is sacred." The ad only ran locally to promote a few stores in Spain, but the company has withdrawn the poster in response to letters...
- Blog posts 2009-07-09
- U.S. Online-Ad Revenue Dropped 5% in First Half
- by Abbey Klaassen Published: October 05, 2009 NEW YORK (AdAge.com) -- Internet-advertising revenue in the U.S. plunged 5.3% to $10.9 billion in the first half of the year compared to the same six-month period a year ago, according to the Interactive Advertising Bureau and PricewaterhouseCoopers, which compile online-ad spending totals...
- News items 2009-10-05
- The Weirdest Ad Stories of the Month
- Hypnotist in JWT bathroom! A Charmin instructional video! Chris Farley exploited! It all happened in October. TBWA/Chiat/Day's Lee Clow offers to shave beard for charity If 1,000 or more TBWA employees sign on, the beard is curtains. Recording of hypnotist installed in JWT bathroom ...
- Blog posts 2009-11-02
- Google Ad Planner: Now even easier to find the right audience for your campaigns
- In our ongoing effort to give you in-depth data for your media plan, we've released a number of Google Ad Planner enhancements that provide a more granular view of where your audience can be found. Subdomain data We've added subdomain data to Google Ad Planner to give you a...
- News items 2009-11-12
- Ad Store's Italian Villa for Clients "Not a Bribe"
- See UPDATE, below: The Ad Store offered clients a free week in an Italian villa in return for new business. "Don't think of it as a bribe," the agency said on its web site, preemptively denying the very thing that it would appear to be doing. The offer is a...
- Blog posts 2008-11-24
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