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- Industry Moves: Microsoft' s AdECN Head Jeff Green Is Out
- Online ad vet Jeff Green has left his post as COO of Microsoft’s AdECN ad exchange, MediaMemo’s Peter Kafka reports. Green’s responsibilities will be handled by Jed Nahum, who currently serves as business integration director for adECN at Microsoft (NSDQ: MSFT), and David Coburn, AdECN’s product manager. In a...
- External links 2009-10-06
Additional Resources
- As It Revamps Ad Exchange, Microsoft Turns To OpenX For Ad Serving
- Microsoft’s ad exchange business has been fairly quiet since it bought AdECN about two years ago, but as challengers like Google (NSDQ: GOOG) have ramped up their ad exchange and display business, the Redmond software giant is putting pieces in place to help it catch up. For one thing,...
- External links 2009-11-02
- MDC Partners Launches "Media Hedge Funds"
- Via superspy over at MediaBistro's AgencySpy, yet another sign of the changes tech brings across the ad industry. Portoflio company MDC Partners is launching Varick Media Management, which will let interested parties trade across every online exchange, ad networks and websites. Quoting AgencySpy quoting the website: "Similar to the...
- Blog posts 2008-09-08
- Cloud Hosting Ad Firm AppNexus Raises $5 Million Third Round, For New Hires, Marketing
- AppNexus, a company that provides online advertising via a cloud computing platform, has secured a $5 million third round funding as it looks to capitalize on the growth of real-time ad buying systems. In addition to building up its marketing efforts, AppNexus President Michael Rubenstein (pictured, left), who joined...
- External links 2009-11-10
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