BNET Industries
Last Fiscal Year Sales:$3.7B
- Private
- US
Dow Jones Description
Mfr, Distr & Marketer of Footwear & Athletic Apparel
Number of Employees 9,102
Contact Information
1895 JW Foster Blvd
PO Box 1060
Canton, Massachusetts 02021-1099
1 800 934 3566
Peer Companies
NAICS Code Sporting and Athletic Goods Manufacturing: 339920
Recent Events
-
Reebok-CCM Hockey: Ice, Innovation, Image
News & Analysis
Filter by
adidas ag and advertisement and reebok international ltd. - All News and Analysis
AdWatch.(Advertising expenditures)(Brief Article)
- 2005-08-08
Byline: Bradley Johnson Turnsignals U.S. measured ad spending grew a robust 8% in May, the biggest year-on-year gain since December and a turnabout from the weak single-digit gains of February, March and April. All media grew except spot TV and network...
COMPETING FOR BUZZ; THE BIG BRANDS FIGHT FOR ATTENTION AT THE 2004 GAMES WITH INSPIRATIONAL ADS AND GRASSROOTS PROMOTIONS.
- 2004-06-14
Byline: Lois Sakany Let the Games begin. As 2004's largest sporting event, the Olympics will also be a chance for athletic firms to take advantage of all the excitement surrounding the Games. Some athletic footwear vendors hope to tap into the...
The race for publicity at marathon. (running shoe vendors, 101st Boston Marathon)
- 1997-04-28
Running shoe vendors seized the opportunity to market their products at the 101st Boston Marathon. Marketing campaigns were seen all over Boston, including a city bus advertising Reebok shoes, a plane towing a New Balance banner, and billboards covered with Adidas advertising. In addition, New Balance promoted its pledge to...
Avia's bold adventure. (Avia Group International, athletic shoe company)
- 1995-01-23
Avia Group International's hope for 1995 is to become the main alternative to the megabrands such as Nike, Adidas and Reebok. The company has hired a new advertising agency, Minneapolis, MN-based Carmichael Lynch, which specializes in brand building. New advertisements reflect the company's desire to attract a broader customer base...
Pan-Europe TV ad outlet off air.
- 1991-06-03
PARIS FNS -- Eurosport, one of two Pan-European cable television sports channels, stopped broadcasting May 6, leaving a number of athletic footwear companies without a key European advertising outlet. Among the footwear advertisers hit by Eurosport's demise are the European operations of Nike...
Playing on the field of dreams. (endorsement of activewear products by athletes)
- 1990-03-05
PLAYING ON THE FIELD OF DEALS Men's activewear firms are spending more than ever for top-name sports personalities to hawk their products. But the rash of promotions threatens to confuse consumers. Some firms are now seeking to break out of the promotional pack by producing...
- 1
