Resources
BNET Resources
- sort by:
- Relevance
- Date
- Popularity
- All of the Compression Clothing Businesses Have Invested Large Sums of Money in Promoting and Advertising Their Brands of Compression Garments
- DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c87949) has announced the addition of Compression Garments for Enhanced Performance to their offering. Compression garments are "skin tight" items of clothing which provide mild compression on the body's muscles in order to increase the flow of blood to and from specific muscle...
- Research articles 2008-04-07
- NYCA ad agency scores another hole-in-one: small Encinitas firm with big name in golf world to market Adidas
- [ILLUSTRATION OMITTED] If a plum international client win by independent advertising agency NYCA is any indication, small is better. NYCA, an Encinitas-based firm owned by Michael Mark, announced Jan. 3 that it has landed the adidas Golf account. With a budget of roughly $6.5 million for the...
- Research articles 2008-01-14
- Ad campaign helps fuel Beckham hype
- Adidas has come up with its own way to hype global soccer icon David Beckham's pending entrance into the U.S. sports scene: Show him trading sports for the day with rising NFL star Reggie Bush. The athletic equipment and apparel giant launches a new online marketing...
- Research articles 2007-06-25
- PROFILE : A Shot of Tequila Wayne and Kim Pick are literally the judges' pick when it comes to winning direct and interactive creative awards. Graham Medcalf finds out what makes the Picks tick.
- "Work with someone you love, because it means you can do what you enjoy," says Wayne Pick casting a sideways glance and a knowing smile at his wife and creative partner Kim. It is said that there has to be a certain chemistry in a successful creative partnership and success...
- Research articles 2007-04-01
- Portland print shops begin to branch out
- At the same time that demand for traditional print shop offerings is in decline, Portland-area printers are taking a calculated risk by expanding - both in size and in scope. An explosion over the last decade of alternative media outlets - not just the Internet and mobile phones...
- Research articles 2007-03-14
- BIG GAME HUNTERS; THERE ARE 132 MILLION GAMERS IN THE U.S. AND YOUNG MEN PLAY OVER 12 HOURS OF VIDEO GAMES PER WEEK ON AVERAGE. NO WONDER MARKETERS LIKE NIKE, ADIDAS AND UNDER ARMOUR ARE EAGER TO TAP INTO THIS NEW NATIONAL PASTIME.
- Byline: DAVID LIPKE Last week Adidas went live with a new advertising campaign that will reach many thousands of young males who will all be engrossed in the sportswear maker's message. Rather than fast-forwarding through the ads or flipping past them as they...
- Research articles 2007-02-12
- We won't buy claim, but we might buy the clothes.
- Byline: Bob Garfield Puffery the Magic Dragon lived on TV And frolicked in imagined claims of superiority. Lucky that in Ad Land, you're still allowed to puff. At least until the FCC says "Desist. Enough's enough!'' ...
- Research articles 2006-04-24
- AdWatch.(Advertising expenditures)(Brief Article)
- Byline: Bradley Johnson Turnsignals U.S. measured ad spending grew a robust 8% in May, the biggest year-on-year gain since December and a turnabout from the weak single-digit gains of February, March and April. All media grew except spot TV and network...
- Research articles 2005-08-08
- Adidas ad takes a different path -- and it works
- If you're a TV watcher these days, you've probably noticed that the commercials are looking more like music videos -- even as music videos are getting to be like commercials. Gone in large part are the dialogue-heavy TV ads of the past, with actors emoting hackneyed lines of dialogue....
- Research articles 2005-06-06
- AD NAUSEAM Looking sharp
- The adidas poster (below, top) advertises the Predator Traxion football boot. The design incorporates three strands of barbed wire. Each barb is formed using a photograph of Paul Ince, the former Man U and England star, in a dynamic pose. This campaign is featured in the D&AD Annual 1997. ...
- Research articles 2005-05-13
- Advertising: They Don't Kill Dragons, Do They?
- Western admen have cut a long trail of missteps in Chinese markets, dating to a 1960 spot in Taiwan that translated "Come alive with the Pepsi Generation" as "Pepsi will bring your ancestors back from the dead." More recently, Chinese readers erupted in anger at a 2003 Toyota print ad...
- Research articles 2005-05-09
- Advertising: They Don't Kill Dragons, Do They? Western admen are thriving, yet struggling not to offend, in a complicated market.(Cover Story)
- Byline: Craig Simons Western admen have cut a long trail of missteps in Chinese markets, dating to a 1960 spot in Taiwan that translated "Come alive with the Pepsi Generation" as "Pepsi will bring your ancestors back from the dead." More recently, Chinese readers...
- Research articles 2005-05-09
- Corporate speech control.(BEHIND THE LINES)
- GERMAN SOCCER PLAYERS WHO REFUSE to wear Adidas shoes may be kicked off the national team, reports sportinglife.com. Adidas has an exclusive contract with the German team to supply shoes, but this deal conflicts with the players' personal contracts with other shoe makers. ...
- Research articles 2005-05-01
- Sneaker makers picky about really big shoes
- NEW YORK -- Even with the National Basketball Association season about to begin, sneaker marketers are discovering something that many of them feared: There is no next Michael Jordan. That's one reason most are so selective about who they sign. Even if it's LeBron James. Or Yao Ming. Or...
- Research articles 2004-11-01
- Spotlight.(The World: Ad Age Global News & Data)(adidas-Salomon AG)(TBWA Worldwide)(Brief Article)
- Byline: Normandy Madden Marketer: Adidas Agency: TBWA Worldwide, Tokyo Adidas links extreme sports to the Olympic Games as runners race up tall buildings [Hong Kong] Adidas is following up last year's innovative human billboard in Japan...
- Research articles 2004-08-16
- Award winners' edge: That's entertainment; What's often neglected in trophy chase is making ads that can actually sell.(Creative Best Work)(Column)
- Byline: BOB GARFIELD The subject today is the validity of advertising awards, so let us of course begin by discussing the National Basketball Association. All over black America, young men dream of fame and riches, and devote their energies to roundball, as...
- Research articles 2004-08-09
- COMPETING FOR BUZZ; THE BIG BRANDS FIGHT FOR ATTENTION AT THE 2004 GAMES WITH INSPIRATIONAL ADS AND GRASSROOTS PROMOTIONS.
- Byline: Lois Sakany Let the Games begin. As 2004's largest sporting event, the Olympics will also be a chance for athletic firms to take advantage of all the excitement surrounding the Games. Some athletic footwear vendors hope to tap into the...
- Research articles 2004-06-14
- Inside Track: NEVER AD IT SO GOOD
- SPORTING giants Nike and adidas have already gone into battle months before the European Championship finals kick off. Agents working for the fierce rivals have been buying up key sites around Portugal to promote their brands. But expect fireworks when England open their campaign...
- Research articles 2004-05-02
- THE FN LIST: AD IT UP; TOP 10 ATHLETIC SHOE BRAND ADVERTISERS.
- In today's remote-control world, where TiVo makes avoiding commercials easy, it's especially difficult to quantify just how effective advertising is in selling product. And yet it seems that the bigger a company gets, the more it tries to get its name on people's lips. To that...
- Research articles 2004-04-19
- Offside: KNOCK-OUT
- OFFSIDE has landed another knock-out exclusive that will leave you seeing double. Boxing legend Muhammad Ali and daughter Laila star in a brilliant new adidas advert - and the Sunday Mirror has the low-down. The surprise on the face of "The Greatest" as his...
- Research articles 2004-02-29
- << Previous
- page 1 of 4
- Next >>
Presented by the Premiere Rewards Gold Card from American Express