BNET Industries
Last Fiscal Year Sales:$3.7B
- Private
- US
Dow Jones Description
Mfr, Distr & Marketer of Footwear & Athletic Apparel
Number of Employees 9,102
Contact Information
1895 JW Foster Blvd
PO Box 1060
Canton, Massachusetts 02021-1099
1 800 934 3566
Peer Companies
NAICS Code Sporting and Athletic Goods Manufacturing: 339920
Recent Events
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Croatian seamstress ordered to pay $5.7 million
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Reebok-CCM Hockey: Ice, Innovation, Image
News & Analysis
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adidas ag and athlete and reebok international ltd. - All News and Analysis
OLYMPICS FINALLY BUILDING STEAM; NEW APPAREL TECHNOLOGY AND POTENTIAL FOR NEW STAR OLYMPIANS UP THE ANTE FOR ATHENS.
- 2004-08-09
Byline: BRENDA LLOYD ATLANTA -- With the 2004 Summer Olympic Games thousands of miles away in Athens, reports of slow ticket sales, terrorism concerns, and delays in site construction and infrastructure, interest in the Games in the U.S. has been slow to...
COMPETING FOR BUZZ; THE BIG BRANDS FIGHT FOR ATTENTION AT THE 2004 GAMES WITH INSPIRATIONAL ADS AND GRASSROOTS PROMOTIONS.
- 2004-06-14
Byline: Lois Sakany Let the Games begin. As 2004's largest sporting event, the Olympics will also be a chance for athletic firms to take advantage of all the excitement surrounding the Games. Some athletic footwear vendors hope to tap into the...
PLAYING THE GAME: ENDORSEMENTS MOVING BEYOND THE PRO ATHLETE.(athletic shoe industry endorsements)
- 2002-10-21
NEW YORK -- Sports stars aren't paying off like they once did. While many athletic footwear makers still use high-powered, big-bucks endorsements as the foundation of their marketing efforts, the heady days of the past two decades, when brands...
Shoe Makers Chase Profits with Fewer Stars, Less Sticker Shock.
- 2002-05-30
By Wesley Chapel, Tampa Tribune, Fla. Knight Ridder/Tribune Business News May 30--These have not been the easiest of times for the companies that make the nation's basketball, running and tennis shoes. The sluggish economy caught athletic footwear makers in the same...
Turf trainers dig in. (popularity of turf training shoes on the rise)
- 1995-05-08
The crosstrainer market experienced a 15.2% increase in wholesale sales in 1994. Turf-trainer type shoes helped contribute to the category's increased sales. Turf-trainers come in two categories, speed and strength shoes. The speed type turf-trainers are designed for football players who require speed at their positions. The strength type turf-trainers...
Youth marketing 101. (marketing athletic shoes)
- 1995-01-23
Many athletic shoe company managers expect the market to improve in 1995 and are aggressively targeting the young adult market. Tactics include grassroots programs to get young people involved in sports, catering to youth's taste for novelty with more frequent introduction of new styles, and offering more conservatively-priced shoes as...
Avia's bold adventure. (Avia Group International, athletic shoe company)
- 1995-01-23
Avia Group International's hope for 1995 is to become the main alternative to the megabrands such as Nike, Adidas and Reebok. The company has hired a new advertising agency, Minneapolis, MN-based Carmichael Lynch, which specializes in brand building. New advertisements reflect the company's desire to attract a broader customer base...
Playing on the field of dreams. (endorsement of activewear products by athletes)
- 1990-03-05
PLAYING ON THE FIELD OF DEALS Men's activewear firms are spending more than ever for top-name sports personalities to hawk their products. But the rash of promotions threatens to confuse consumers. Some firms are now seeking to break out of the promotional pack by producing...
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