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• Nike nets 43 million dollar deal with Indian cricket

  - 2005-12-23

  MUMBAI AFP — Nike has signed a 43-million-dollar deal to kit out the Indian cricket team after outbidding rivals Reebok and Adidas, the Board of Control for Cricket in India BCCI said. The five-year contract, which starts on January 1, 2006, also gives the US sports goods giant the...

  Tags: adidas AG, Games, India, Nike Inc., Reebok International Ltd.

• OLYMPICS FINALLY BUILDING STEAM; NEW APPAREL TECHNOLOGY AND POTENTIAL FOR NEW STAR OLYMPIANS UP THE ANTE FOR ATHENS.

  - 2004-08-09

  Byline: BRENDA LLOYD ATLANTA -- With the 2004 Summer Olympic Games thousands of miles away in Athens, reports of slow ticket sales, terrorism concerns, and delays in site construction and infrastructure, interest in the Games in the U.S. has been slow to...

  Tags: adidas AG, apparel, athlete, Games, Olympic, Reebok International Ltd., Retail, SALES, team, U.S.

• Shoe companies rule hoops camps

  - 2004-07-28

  LAS VEGAS -- Players say they're more important than their high school seasons. The NCAA says they might be the most concerning events on the calendar. Many coaches think they've grown out of control, but virtually all say they can't afford to ignore them. Teenage basketball players...

  Tags: adidas AG, coach, Games, NCAA, Nike Inc., Reebok International Ltd., tournament

• COMPETING FOR BUZZ; THE BIG BRANDS FIGHT FOR ATTENTION AT THE 2004 GAMES WITH INSPIRATIONAL ADS AND GRASSROOTS PROMOTIONS.

  - 2004-06-14

  Byline: Lois Sakany Let the Games begin. As 2004's largest sporting event, the Olympics will also be a chance for athletic firms to take advantage of all the excitement surrounding the Games. Some athletic footwear vendors hope to tap into the...

  Tags: adidas AG, advertisement, athlete, brand, Games, Olympic, Reebok International Ltd.

• THE FASHION OLYMPICS; FOR THE FIRST TIME, ATHLETIC VENDORS ARE TARGETING STYLISH CONSUMERS WITH LIFESTYLE FOOTWEAR INSPIRED BY THE SUMMER GAMES.

  - 2004-06-14

  Byline: Jennifer Carofano The Olympics have always been the ultimate showcase for athletic performance. For the big footwear brands, this global sporting extravaganza has traditionally served as a dramatic backdrop to highlight the best new technologies and constructions designed to make athletes...

  Tags: adidas AG, brand, Branding, Games, MARKETING, Nike Inc., Olympic, Reebok International Ltd., Retail, SALES

• PLAYING THE GAME: ENDORSEMENTS MOVING BEYOND THE PRO ATHLETE.(athletic shoe industry endorsements)

  - 2002-10-21

  NEW YORK -- Sports stars aren't paying off like they once did. While many athletic footwear makers still use high-powered, big-bucks endorsements as the foundation of their marketing efforts, the heady days of the past two decades, when brands...

  Tags: adidas AG, athlete, Games, MARKETING, Nike Inc., Reebok International Ltd.