Many global brands fail to achieve brand awareness whilst local Chinese retailer captures interest despite holding no official Olympic sponsorship, with successful brand ambush NEW YORK -- Research from Mediaedge:cia (www.mecglobal.com), a leading media agency , today reveals the level of success achieved by the brand sponsors of the...
CALGARY, ALBERTA, Aug 16, 2007 CCNMatthews via COMTEX -- Immersive Media Corp. (TSX VENTURE:IMC) ("IMC") is pleased to announce the first ever use of 360 degree video for experiential marketing. In collaboration with Adidas and TAOW Productions, IMC has captured the premiere sports event of this...
"The best looks for fall combine sleek fashion with top technology. This season, many athletic and outdoor products are showing a strong mix of color, style and true performance." -- Jennifer Carofano, Editor Athletic, Children's and Outdoor 1. DC SHOE shows...
Byline: Alice Hohler At adidas-Salomon, the second-largest sporting-goods maker in the world, it is all about winning.The company, which was founded in 1949 by Adolf ("Adi") Dassler, thrived under family ownership and became the world leader in sports shoes in the 1970s, mirroring the...
For Lavetta Willis, challenging the status quo is a way of life. As president and CEO of Dada Footwear and its parent, LL International Shoe Company, Willis has transformed what was once simply a hip, urban clothing brand into a bona fide contender in...
Retailer Dave Hill has carved out a prominent niche in the sporting goods sector for kids, and defends that territory at every turn. "They just keep coming at you, wave after wave after wave," said Hill, owner of St. Louis-based Kid's Sportsworld, of...
Dec 13, 2001 BRW ABIX via COMTEX -- Global sponsorship is the key to financial success in sport. The Australian swimmer, Ian Thorpe, is estimated to have earned $A1.3m from sponsorships in 2000 and $A2.5m in 2001 after signing agreements with Adidas and the...
Adidas is reaching out to future athletes this summer with the "Adidas Training for Sport Center," a national tour timed to capitalize on its U.S. Olympic Committee sponsorship. Adidas is reaching out to future athletes this summer with the "Adidas Training for Sport Center,"...
BIG PUSH: Adidas is keeping mum about its upcoming global brand push, set to hit in 2004, but industry sources expect the marketing campaign -- Adidas' biggest in the United States in five years -- to break in the lead-up to the 2004...
Athletic apparel for fall 1994 will not only wear well during sporting events but also look good when worn as street clothing. New technologically formulated performance fabrics are being utilized by Adidas and Reebok. Basketball apparel, soccer clothing and licensed sportswear are expected to continue to sell well. Washed-out looks...
Active Game Plan: Maximize Brandname Impact In the war for more retail real estate, the major manufacturers of activewear and footwear plan to coordinate their design efforts to maximize brand name impact amid a scarcity of store floorspace. By...
A game plan for the 1990s and beyond HERZOGENAURACH, W. Germany FNS -- By the year 2010, people will work approximately a 32-hour, four-day week and will have more liesure time, creating a much wider market for activewear manufacturers worldwide. Sports and other...
FOSTER CITY, Calif.--BUSINESS WIRE--July 2, 1996--To promote the upcoming adidas Power Soccer title for Sony's PlayStation game console, Psygnosis is bringing the classic European "Spot The Ball" game to the Internet for the first time.
BOSTON -- With the shadow of World Cup '98 -- considered the world's largest sporting event -- looming ever larger, sneaker companies are kicking off grassroots efforts domestically and abroad to promote the game of soccer and their involvement in it BOSTON -- With the shadow...
In another World Cup stunt for Adidas, TBWA Germany's Berlin office created a soccer cathedral with a 9,000-square-foot fresco of soccer players in the style of Michelangelo's Sistine Chapel. The fresco covers the ceiling of the main lobby in the central train station in...
Byline: Sean Gregory May 25, 2006 (Time Australia - ABIX via COMTEX) -- The 2006 FIFA soccer World Cup is expected to attract a total cumulative television audience of 32 billion when it starts in June 2006. This is on top of ...
Byline: Jill Pullen Oct 12, 2005 (Ragtrader - ABIX via COMTEX) -- Adidas has secured a contract to outfit the Australian team for the next three Olympic Games. ...
Byline: Julian Lee Sep 21, 2005 (The Sydney Morning Herald - ABIX via COMTEX) -- Adidas's sponsorship of the national Olympic team has given a boost to the Australian Olympic...
PORTLAND, Ore. -- Plotting strategy in his office 10 miles from the headquarters of archrival Nike Inc., Erich Stamminger contemplates what it's going to take for Adidas to knock Nike off its pedestal as the No. 1 athletic shoe and apparel company in the world. "We all...
Byline: Jennifer Carofano Footwear News was part of a select group of media invited to meet the pair of CEOs as they discussed some of the key issues facing the Reebok/Adidas company. On performance footwear: "A category like running is...
Articles 2005-08-15
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