Brett Brewer is the Internet marketing visionary who developed Intermix Media, which sold to News Corporation in 2005. Now the President of Adknowledge, Brewer is taking his marketing concepts even further in technology and strategy. Brewer talks about building his Internet empire and the importance of relevancy in advertising.
The article says that a surprising finding from AdKnowledge has revealed that more conversions come after online banner ad impressions as opposed to click-throughs. Adknowledge Inc.’s Online Advertising Report OAR reveals that ROI impact of internet advertising is greater than previously thought, ad conversion events peak mid-week, web Advertising Growth...
Adknowledge announced today thatAdStation.com, the industry leading cost-per-click affiliate network hasincreased affiliate payouts by twenty percent in the second quarter. Theincrease in yield resulted from a combination of corporate strategiesincluding: creative optimization, targeting and competition by advertiserswithin its auction marketplace. "We have spent a great deal of time this...
Adknowledge announced today that it haslaunched its social advertising network in the UK. Adknowledge, via theirCubics acquisition, displays over 1.8 billion impressions per month in theUK on various social networking sites including Facebook, MySpace,Friendster and Bebo. The network connects brands to consumers by displayingads in over 400 applications. "We...
Adknowledge announced today at Ad:tech SanFrancisco its public release of AdStation.com, a PPC affiliate networkthat, until now, was only available by private invitation. AdStation is aunique affiliate network that allows publishers to select offers in twodifferent ways. AdStation Express works similar to traditional affiliatenetworks by allowing publishers to...
Highly Targeted Ad Insertion Opens New Doors for Broadband Operators to Monetize Email Traffic REDWOOD CITY, Calif. -- Openwave Systems Inc. (Nasdaq:OPWV), one of the world's leading software innovators enabling revenue-generating personalized services to converge the mobile and broadband experience, today announced its collaboration with Adknowledge, a multi-channel...
Adknowledge announced today that it has signed anagreement to be the exclusive display advertising sales representative forPaltalk within the United Kingdom and Australia. Paltalk is the leadingreal-time, video-based online community on the Internet with over 4 millionusers worldwide. "We are extremely delighted to be the exclusive sales partner for...
INTERNET BUSINESS NEWS-C1995-2008 M2 COMMUNICATIONS LTD Web hosting services supplier Rackspace Managed Hosting announced on Monday (10 March) Adknowledge, an online behavioural targeting technology company, as its 4000th European customer. According to the company, Adknowledge selected Rackspace to aid it in the launch of two new...
TELECOMWORLDWIRE-11 March 2008-Adknowledge becomes Rackspace's 4000th European customerC1994-2008 M2 COMMUNICATIONS LTD http://www.m2.com Web hosting services supplier Rackspace Managed Hosting announced on Monday (10 March) Adknowledge, an online behavioural targeting technology company, as its 4000th European customer. According to the company, Adknowledge selected Rackspace to aid it...
M2 PRESSWIRE-10 March 2008-Rackspace: Rackspace Builds Further Momentum in Europe with 4000th Customer Win And Executive AppointmentsC1994-2008 M2 COMMUNICATIONS LTD RDATE:10032008 London, UK -- Rackspace, a leading provider of hosted IT services, today announced Adknowledge, an online behavioural targeting...
Adknowledge announced today thatadvertising inventory in its social advertising channel, Cubics.com, hasdoubled within the last month. This huge growth has been primarily drivenby the increased installation of applications within Facebook, with moredevelopers turning to Cubics by Adknowledge to monetize these widgets. "When Adknowledge bought Cubics.com in December, we received...
Cubics.com, the leading social advertisingnetwork, has announced that it's fully supporting the newly releasedMySpace API. Developers can now monetize their future MySpace applicationsby partnering with the company. Cubics allows developers to displaytargeted text ads in a variety of sizes. Ads are displayed within anapplication window by simply...
Adknowledge today announced that it hasbeen chosen by AlwaysOn as one of the OnMedia 100 Winners. Inclusion inthe OnMedia 100 signifies major developments in the creation of advertisingtools and services. Adknowledge was specially selected by the AlwaysOneditorial team and other industry experts spanning the globe, based on aset of...
Adknowledge announced today that itsbehaviorally-targeted ad network grew over 300% in terms of clicks for2007. The explosive growth in traffic was attributed to many factors,including performance enhancements to the behavioral targeting algorithms;entering new distribution channels, such as search and taglines, and recentacquisitions in social advertising and display channels. "2007...
Friendster application developers can nowmonetize their applications using Cubics by Adknowledge. Cubics.com allowsthe delivery of targeted text ads though a variety of different mediatypes. Ads are displayed within an application by inserting a few simplelines of code. Developers are paid for every ad that is displayed withintheir application. "Friendster...
Adknowledge announced today it has acquired Cubics, Inc., the first onlineadvertising network created to focus on the Facebook developer community.Today, Cubics represents the ad inventory on over 500 applicationdevelopers within the Facebook community and serves thousands of smallbusiness advertisers at www.cubics.com . "The acquisition of Cubics gives us an...
Tagline Advertising from Adknowledge is Integrated with BlueTie's Featuretisements, Banner, and Search Advertising ROCHESTER, N.Y. -- BlueTie, Inc. (www.bluetie.com), the first company to offer hosted e-mail and calendaring integrated with the Web's most useful services, today announced a new multi-channel advertising approach for ISPs and Web publishers to...
Adknowledge announced today it has acquired the UK and Australian divisionsof Media Run, an online advertising network focused on banner advertisingwith approximately 30 employees. "Media Run's banner network gives Adknowledge an international footprint inthe UK and Australia," said Scott Lynn, CEO of Adknowledge. "Thisacquisition will extend our reach globally and...
Adknowledge traffic in the debtconsolidation services category climbed more than 600 percent in September2007 compared to a year ago, the largest advertising category increase sofar this year. Bad credit loans and loan refinancing are other categoriesto jump over 500 percent. "Our current advertising trends show that consumers are more worried...
Adknowledge is pleased to announce todaythat Pringo Networks has selected Adknowledge's AdStation for Taglinesproduct for integration into Pringo's social networking platform. Thisallows any company that is using Pringo's social networking software tomake money from their user base by including Adknowledge's taglines insidethe emails generated by their users. Taglines are short...
