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- Google acquires mobile ad network
- Google tightened its grip on digital advertising with a push deeper into the mobile world on Monday as it agreed to buy AdMob, the largest mobile advertising network, for $750m in stock.The deal will give the search company a big foothold in the fastest-growing part of the online advertising...
- External links 2009-11-09
- With AdMob, Google seeks mobile ad advantage
- When the long-expected development of smartphones and handheld devices into primary computers reaches maturity, Google wants to make sure it occupies just as strong a position on the small screen as it does on the big one.Google set the stage for that future Monday when it announced a $750 million...
- News items 2009-11-09
- Accel Partners Feels Like a Billion Dollars Today…No, Really! [BoomTown]
- Who said the venture capital industry is sucking wind lately? Well, it is–but not today and, especially, not for Accel Partners, which sold two of its portfolio start-ups to large public companies for a total of $1.5 billion. That would be the sale of AdMob to search behemoth Google GOOG...
- News items 2009-11-09
- Google Acquires Mobile Advertising Provider AdMob
- AdMob has been a major player in the mobile advertising world, really taking off when Apple enabled apps on their iPhone and iPod Touch devices. Google is gobbling up their competition mobile ad competition by acquiring AdMob . "Mobile advertising has enormous potential as a...
- News items 2009-11-09
- Google Buys AdMob For $750 Million to Boost Android
- Google took aim at the mobile display ad market Nov. 9 when it bought AdMob for $750 million in stock. Google has made some headway in providing mobile search ads to the so-called third screen, but it has been lagging in providing mobile display ads, or in-application ads. AdMob fills...
- News items 2009-11-09
- Google Acquires Mobile Display Ad Firm AdMob
- Google on Monday announced that it has acquired mobile display advertising firm AdMob for an undisclosed amount. "Despite the tremendous growth in mobile usage and the substantial investment by many businesses in the space, the mobile web is still in its early stages," Susan Wojcicki, vice president of product management,...
- News items 2009-11-09
- Google to acquire AdMob for $750 million
- Updated at 9:53 a.m. PST with additional details.Google's back on the acquisition front, spending $750 million in stock Monday to acquire mobile display ad company AdMob. AdMob founder Omar Hamoui(Credit: AdMob)AdMob is perhaps best known for serving display ads on iPhones, but it also recently started a business unit focused...
- News items 2009-11-09
- Mobile advertiser AbMob claims buyout talks
- Mobile phone advertising startup AdMob expects its sales to double this year and claims two companies have recently initiated takeover talks. AdMob CEO Omar Hamoui says: ?I wouldn’t say any of them have gotten really serious, but we’ve definitely had conversations.? ...
- Articles 2009-06-15
- AdMob launches ad platform for Android
- AdMob is launching a new ad network for the Android platform that enables developers to insert ads into Android applications. AccuWeather, Jirbo and TapJoy have already joined the network as developers. AdMob serves ads for Android mobile websites and received...
- Articles 2009-01-28
- Google aims at display ads with Teracent takeover
- Google is buying Teracent in an effort to boost its presence in the display ad market and better compete with display ad leader Yahoo!. The move comes just two months after Google relaunched its ad exchange to include DoubleClick, the display ad network it bought for some USD3.24bn back...
- Articles 2009-11-23
- Google buys AdMob for USD750m
- Google is buying mobile ad technology firm AdMob for USD750m in an all-share deal aimed at bolstering Google's share of the global advertising market. The deal underlines the growing importance of mobile advertising, which is seen as an increasingly lucrative market as smartphone use grows and the popularity of...
- Articles 2009-11-09
- Google Nabs Teracent to Improve Display Ads
- Google Nov. 23 said it has purchased display ad specialist Teracent for an undisclosed sum, showing the search engine is going after market share enjoyed by Yahoo and Microsoft. Teracent uses machine learning technology to pick and choose from thousands of creative elements in display ads, including images, products, messages...
- News items 2009-11-23
Additional Resources
- Google Looks to Dominate iPhone and Android Advertising With AdMob Acquisition
- Google announced this morning that it has acquired 3-year old mobile display ad serving platform AdMob for $750 million, half the price it paid for YouTube in 2006. Why did Google make this move? Two reasons stand out. First, AdMob is a very...
- News items 2009-11-09
- AdMob Sees Explosive Mobile Phone Internet Usage
- A fascinating if not predictable report from AdMob was just released yesterday showing explosive mobile phone web surfing growth. In their September 2009 AdMob Mobile Metrics Report AdMob received more than 100 million ad requests from 14 countries, and more than 10 million ad requests from 64 countries....
- News items 2009-10-30
- Google AdMob Buy Beckons Answers From Microsoft & Yahoo
- When Google moved to buy mobile display ad concern AdMob Nov. 9, I explored the notion that the deal could spark antitrust concerns. After all, anything Google does that involves search and/or advertising is heavily scrutinized today. IDC analyst Karsten Weide told me Google wouldn't face regulatory opposition, noting that...
- News items 2009-11-25
- Short Q&A with AdMob about AdWhirl
- When I discovered AdMob had bought mobile ad "mediator" AdWhirl I fired off some questions to Jason Spero, VP & GM, North America at AdMob. He got back to me late Friday and here's a short Q&A about the acquisition via email. Q: Why did AdMob decide to buy AdWhirl?...
- News items 2009-08-31
- Google to acquire AdMob for $750 million in stock
- News hot off the wires is that Google is about to purchase the leading mobile ads vendor besides Google itself, Admob . Admob is a mobile advertising vendor most popular in mobile applications like those on the iPhone and Android platforms. The all-stock deal would value the transaction at $750...
- News items 2009-11-09
- Google to Acquire AdMob for $750 Mil.
- Google has reached an agreement to buy mobile advertising network AdMob for $750 million. The all-stock deal would bring Google one of the leading companies for selling mobile advertising on the iPhone and other platforms. AdMob has run campaigns for the likes of Coke, Ford and Procter & Gamble. Its publisher...
- News items 2009-11-09
- Google's AdMob Launches New Video Ad Unit for iPhones
- AdMob, which is being purchased by Google, has unveiled a new interactive video ad unit for the iPhone today. Upon the announcement of Google's acquisition, the highlights of the purchase included SMS, search, web display, and app display ads. Now, video is part of the mix. "For the first time,...
- News items 2009-11-17
- Google Acquires AdMob For $750 Million
- Google has just announced that it has acquired AdMob , the mobile ad platform that has been especially popular on the iPhone, for $750 million. This is a big win for the company's early investors, which include Sequoia Capital and Accel Partners (this is a huge day for Accel...
- News items 2009-11-09
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