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	<title><![CDATA[admob Resources | BNET]]></title>
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	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to admob]]></description>
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		<title><![CDATA[Google aims at display ads with Teracent takeover]]></title>
		<link><![CDATA[http://www.bnet.com/2448-14061_23-367917.html]]></link>
		<description><![CDATA[ Google is buying Teracent in an effort to boost its presence in the display ad market and better compete with display ad leader Yahoo!. The move comes just two months after Google relaunched its ad exchange to include DoubleClick, the display ad network it bought for some USD3.24bn back...]]></description>
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		<pubDate>Mon, 23 Nov 2009 21:44:28 -0800</pubDate>
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		<title><![CDATA[Google Nabs Teracent to Improve Display Ads]]></title>
		<link><![CDATA[http://industry.bnet.com/technology/news-analysis/google-nabs-teracent-improve-display/21535/]]></link>
		<description><![CDATA[Google Nov. 23 said it has purchased display ad specialist Teracent for an undisclosed sum, showing the search engine is going after market share enjoyed by Yahoo and Microsoft. Teracent uses machine learning technology to pick and choose from thousands of creative elements in display ads, including images, products, messages...]]></description>
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		<pubDate>Mon, 23 Nov 2009 11:23:25 -0800</pubDate>
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		<title><![CDATA[Google buys AdMob for USD750m]]></title>
		<link><![CDATA[http://www.bnet.com/2448-14061_23-363310.html]]></link>
		<description><![CDATA[ Google is buying mobile ad technology firm AdMob for USD750m in an all-share deal aimed at bolstering Google's share of the global advertising market. The deal underlines the growing importance of mobile advertising, which is seen as an increasingly lucrative market as smartphone use grows and the popularity of...]]></description>
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		<pubDate>Mon, 09 Nov 2009 21:24:04 -0800</pubDate>
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		<title><![CDATA[With AdMob, Google seeks mobile ad advantage]]></title>
		<link><![CDATA[http://industry.bnet.com/technology/news-analysis/admob-google-seeks-mobile-ad/19626/]]></link>
		<description><![CDATA[When the long-expected development of smartphones and handheld devices into primary computers reaches maturity, Google wants to make sure it occupies just as strong a position on the small screen as it does on the big one.Google set the stage for that future Monday when it announced a $750 million...]]></description>
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		<pubDate>Mon, 09 Nov 2009 15:21:11 -0800</pubDate>
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		<title><![CDATA[Google acquires mobile ad network]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fwww.ft.com%2Fcms%2Fs%2F0%2Fd5070f9a-cd7b-11de-8162-00144feabdc0.html&siteid=23&tag=financialtimes]]></link>
		<description><![CDATA[ Google tightened its grip on digital advertising with a push deeper into the mobile world on Monday as it agreed to buy AdMob, the largest mobile advertising network, for $750m in stock.The deal will give the search company a big foothold in the fastest-growing part of the online advertising...]]></description>
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		<pubDate>Mon, 09 Nov 2009 14:13:55 -0800</pubDate>
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		<title><![CDATA[Accel Partners Feels Like a Billion Dollars Today…No, Really! [BoomTown]]]></title>
		<link><![CDATA[http://industry.bnet.com/technology/news-analysis/accel-partners-feels-billion-dollars/19595/]]></link>
		<description><![CDATA[Who said the venture capital industry is sucking wind lately? Well, it is–but not today and, especially, not for Accel Partners, which sold two of its portfolio start-ups to large public companies for a total of $1.5 billion. That would be the sale of AdMob to search behemoth Google GOOG...]]></description>
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		<pubDate>Mon, 09 Nov 2009 13:09:12 -0800</pubDate>
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		<title><![CDATA[Google Acquires Mobile Advertising Provider AdMob]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/news-analysis/google-acquires-mobile-advertising-provider/19583/]]></link>
		<description><![CDATA[ AdMob has been a major player in the mobile advertising world, really taking off when Apple enabled apps on their iPhone and iPod Touch devices. Google is gobbling up their competition mobile ad competition by  acquiring AdMob .    "Mobile advertising has enormous potential as a...]]></description>
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		<pubDate>Mon, 09 Nov 2009 12:21:49 -0800</pubDate>
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		<title><![CDATA[Google Buys AdMob For $750 Million to Boost Android]]></title>
		<link><![CDATA[http://industry.bnet.com/technology/news-analysis/google-buys-admob-750-million/19569/]]></link>
		<description><![CDATA[Google took aim at the mobile display ad market Nov. 9 when it bought AdMob for $750 million in stock. Google has made some headway in providing mobile search ads to the so-called third screen, but it has been lagging in providing mobile display ads, or in-application ads. AdMob fills...]]></description>
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		<pubDate>Mon, 09 Nov 2009 11:32:42 -0800</pubDate>
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		<title><![CDATA[Google Acquires Mobile Display Ad Firm AdMob]]></title>
		<link><![CDATA[http://industry.bnet.com/technology/news-analysis/google-acquires-mobile-display-ad/19565/]]></link>
		<description><![CDATA[Google on Monday announced that it has acquired mobile display advertising firm AdMob for an undisclosed amount. "Despite the tremendous growth in mobile usage and the substantial investment by many businesses in the space, the mobile web is still in its early stages," Susan Wojcicki, vice president of product management,...]]></description>
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		<pubDate>Mon, 09 Nov 2009 11:32:14 -0800</pubDate>
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		<title><![CDATA[Google to acquire AdMob for $750 million]]></title>
		<link><![CDATA[http://industry.bnet.com/technology/news-analysis/google-acquire-admob-750-million/19557/]]></link>
		<description><![CDATA[Updated at 9:53 a.m. PST with additional details.Google's back on the acquisition front, spending $750 million in stock Monday to acquire mobile display ad company AdMob. AdMob founder Omar Hamoui(Credit: AdMob)AdMob is perhaps best known for serving display ads on iPhones, but it also recently started a business unit focused...]]></description>
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		<pubDate>Mon, 09 Nov 2009 10:44:16 -0800</pubDate>
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		<title><![CDATA[Mobile advertiser AbMob claims buyout talks]]></title>
		<link><![CDATA[http://www.bnet.com/2448-14061_23-312435.html]]></link>
		<description><![CDATA[ Mobile phone advertising startup AdMob expects its sales to double this year and claims two companies have recently initiated takeover talks. AdMob CEO Omar Hamoui says: ?I wouldn&#8217;t say any of them have gotten really serious, but we&#8217;ve definitely had conversations.?        ...]]></description>
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		<pubDate>Mon, 15 Jun 2009 17:52:48 -0700</pubDate>
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		<title><![CDATA[AdMob launches ad platform for Android]]></title>
		<link><![CDATA[http://www.bnet.com/2448-14061_23-264570.html]]></link>
		<description><![CDATA[ AdMob is launching a new ad network for the Android platform that enables developers to insert ads into Android applications. AccuWeather, Jirbo and TapJoy have already joined the network as developers.          AdMob serves ads for Android mobile websites and received...]]></description>
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		<pubDate>Wed, 28 Jan 2009 14:31:40 -0800</pubDate>
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