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adrants

Virgin Sues Adrants Over Fake Hudson River Jet Crash Ad: Ad blog Adrants has been sued by Virgin over its mistaken post that Virgin had taken advantage of the US Airways Hudson River airline crash with an ad calling the crash "Just one more reason to fly Virgin." Virgin sued Adrants even though the blog corrected its...; Tags: Advertisement, Virgin, Adrants, Virgin America, Jim Edwards; Blog posts 2009-01-29

In Dicey Times, Will Humor Comfort Leery Bank Patrons?: In a bleak holiday season marked by employee layoffs, runaway foreclosures, and an ongoing bank crisis, some financial services firms are putting a humorous spin into their advertising. The idea may be to engage with frustrated consumers by giving them a chuckle, but such a lighthearted approach will more likely...; Tags: Bank, Advertisement, Financial, Washington Mutual Inc., TD Bank, Financial Services, Karen Epper Hoffman; Blog posts 2008-12-23
Worst Twitter Post Ever: Ketchum Exec Insults Fedex Client on Mini-Blog: Much has been made of Ketchum vp James Andrews, who became an international embarrassment to Ketchum when he used his Twitter account to insult Memphis, the hometown of client Fedex, the morning before he was to meet with them there. The tweet was copied to Fedex's marketing management, and a...; Tags: Memphis, Federal Express, Twitter, Ketchum, Blogging, Advertising & Promotion, Social Networking, Marketing Research, Internet, Marketing, Online Communications, Jim Edwards; Blog posts 2009-01-20