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• Family-Focused Online Advertising On the Upswing While Advertising to Children Declines, Reports AdRelevance Division of Media Metrix

  - 2000-09-11

  Internet Editors, Advertising/Marketing Writers NEW YORK--BUSINESS WIRE--Sept. 11, 2000 Online advertising by companies targeting families grew 96 percent, while advertising by businesses targeting children declined 56 percent Lion's share of ads targeting children and families resides on broad-reach portals Even though online advertising by businesses...

  Tags: AdRelevance, advertisement, advertiser, comScore Media Metrix

• Dot Com Advertisers Outnumber Traditional Advertisers Online Two to One, Reports AdRelevance Division of Media Metrix

  - 2000-09-05

  Business Editors NEW YORK--BUSINESS WIRE--Sept. 5, 2000 Dot com advertisers account for largest number of companies and biggest share of online ad impressions Web media, retail and business-to-business industries dominated by dot com advertisers Although traditional companies are paying more attention to online advertising,...

  Tags: AdRelevance, advertisement, advertiser, comScore Media Metrix, dot-com

• Majority of Online Ad Banners Have Short Life Spans, Running Three Weeks or Less, Reports AdRelevance Division of Media Metrix

  - 2000-08-28

  Business Editors, High-Tech Writers NEW YORK--BUSINESS WIRE--Aug. 28, 2000 Automotive industry runs banner ads almost twice as long as hardware and electronics advertisers Broad reach more popular than targeted approach for recent online campaigns The majority of all online ad banners have short life...

  Tags: AdRelevance, advertisement, advertiser, comScore Media Metrix

• Online Retail Sites Buoyed by Internet Advertising Campaigns, Reports AdRelevance Division of Media Metrix

  - 2000-07-17

  Business Editors, High-Tech Writers NEW YORK--BUSINESS WIRE--July 17, 2000 New Intelligence Report Finds Strong Positive Correlation Between Online Advertising and Engaged Visitors to Online Retail Sites An increasingly strong, positive correlation now exists between online retail advertising and the number of engaged visitors to online-only retail...

  Tags: AdRelevance, advertisement, comScore Media Metrix, INTERNET

• House Ads Represent Nearly Twenty Percent of Online Advertising, Reports Adrelevance Division of Media Metrix

  - 2000-06-26

  Business Editors, High-Tech Writers NEW YORK--BUSINESS WIRE--June 26, 2000 New Study Finds Highest Concentration of House Ads on Vertical Sites, with Lowest on Portals, Community Sites and Search Engines Although the number of advertisers on the web has grown considerably -- approximately 65 percent since January...

  Tags: AdRelevance, advertisement, comScore Media Metrix

• House Ads Add Up

  - 2000-06-26

  Although the number of advertisers on the Web has grown considerably-- approximately 65 percent since January 2000--a sizable portion of online companies are still filling ad space with banner ads promoting their own products and services. A new report released today by Seattle-based AdRelevance, a division of Media Metrix and...

  Tags: AdRelevance, advertisement, comScore Media Metrix, INTERNET

• Post-IPO Ad Campaigns Successfully Driving Traffic to Sites, Reports AdRelevance Division of Media Metrix

  - 2000-05-22

  Business Editors SEATTLE--BUSINESS WIRE--May 22, 2000 New Study Finds Strong Correlation Between Ad Impressions and Unique Visitors With the NASDAQ's recent downturn, many post-IPO companies' valuations have significantly declined, putting them under increased pressure to scrutinize all expenditures, including online advertising campaigns. So it will...

  Tags: AdRelevance, advertisement, comScore Media Metrix

• Media Metrix Appoints Chief Marketing Officer

  - 2000-04-18

  Business & Technology Editors NEW YORK--BUSINESS WIRE--April 18, 2000 Veteran Ad Exec, New Media Guru to Build Upon the Firm's Success as the Gold Standard in Internet Measurement Worldwide Media Metrix (NASDAQ: MMXI), the pioneer and leader in Internet and Digital Media measurement worldwide, today announced...

  Tags: AdRelevance, advertisement, comScore Media Metrix, INTERNET

• IRS.gov Goes "Dot Com" for Tax Season, Reports AdRelevance Division of Media Metrix; IRS Partnership Program Fuels Online Advertising Campaigns and Drives Traffic to Tax Websites

  - 2000-04-17

  Business/High-Tech Editors, Advertising/Marketing Writers SEATTLE--BUSINESS WIRE--April 17, 2000 In an effort to mainstream e-filing as a popular alternative to paper and postal tax filing, the IRS turned to web advertising and a more user-friendly web site this tax season -- corresponding to site traffic almost tripling. A...

  Tags: AdRelevance, advertisement, comScore Media Metrix, dot-com, FINANCE, Internal Revenue Service, INTERNET, Taxes, Web

• AdRelevance Division of Media Metrix Launches AdAlert Service to Deliver Online Advertising Intelligence Via E-mail

  - 2000-04-11

  Business/High Tech Editors, Advertising/Marketing Writers SEATTLE--BUSINESS WIRE--April 11, 2000 Customized E-mails Alert Web Advertising Professionals to Competitive Threats and Revenue Generating Opportunities Companies that want to keep track of how their competition is advertising online now have to look no further than their e-mail inbox for...

  Tags: AdRelevance, advertisement, comScore Media Metrix, e-mail, Web